Sofies Makeup

What it is: A nightly treatment powered by natural, skin resurfacing ingredients, like glycolic acid and lactic acid, to gently exfoliate, refine texture, and improve clarity.Skin Type: Normal, Combination, and OilySkincare Concerns: Dark...

What it is: A custom-designed, two-piece mask infused with a full ounce of That JLo Glow Serum with Olive Complex to visibly firm, lift, and brighten skin immediately and over time.Skin...

What it is: A lightweight, hydrating broad-spectrum SPF 30 moisturizer that protects against UVA/UVB rays and environmental stressors—with no white cast.Skin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Hydration Complex with Hyaluronic...

What it is: A luxurious moisturizer that intensely hydrates, smooths, and reduces the look of lines and wrinkles for dewy-, plumper-looking skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness, Uneven Texture, and...

What it is: A silky, gel-to-cream cleanser that helps remove impurities, pollution, and makeup from skin.Highlighted Ingredients:- Glycolipid Complex: Removes excess oil and makeup and refines the appearance of pores.- Rice...

What it is: Powered by a proprietary ingredient complex, this 3-step skincare set works to visibly hydrate, brighten & firm the skin for an all-day glow. Skin Type: Normal, Dry, Combination, and...

What it is: A biotech-engineered, weightless oil that works on all hair types to strengthen, repair damage, reduce frizz at two levels of the hair fiber, and improve shine.Hair Type: Straight, Wavy,...

What it is: A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ that removes 99% product buildup, 95% sebum, and 76% copper for detoxified, refreshed hair.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy,...

What it is: A color-safe, pH-optimized shampoo to effectively cleanse while maintaining hair health, preventing frizz, preserving color, and enhancing shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:-...

What it is: A conditioner that protects against damage from UV rays, environmental aggressors, and mechanical styling, while helping soften, detangle, and enhance shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium,...

What it is: A luxurious face mask that leaves skin looking and feeling hydrated and protected.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: MaskHighlighted Ingredients:- Hyaluronic Acid and Aquaxyl™: Richly hydrate skin.Ingredient Callouts: Free...

What it is:A silicone sonic toothbrush that removes plaque and prevents cavities and tartar buildup.If you want to know more…The ISSA 2 provides a comfortable gum massage and promotes excellent...

What it is: A compact, gym-bag-friendly cleansing device that offers a 30-second glow boost mode for fast yet gentle facial cleansing.What Else You Need to Know: LUNA™ Mini 3 is the only...

What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula.What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product...

What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.Finish: NaturalFormulation: CreamHighlighted Ingredients:- Damascus Rose Water:...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of...

What it is: An ultra-comfortable lip balm infused with actives to give you a boost of hydration for silky smooth, fuller-looking lips.What Else You Need to Know: This lip balm hydrates the...

What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.What Else...

What it is: A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.What Else You Need to Know: This ultra-hydrating skin complex...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A lip balm packed with juicy superfood extracts, like blueberry, goji berry, matcha tea, and coconut, to soften, smooth, and nourish your lips. Formulation Type: Lip Balm & Treatment...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A refreshingly cool, hydrating lip plumper, in a translucent blue shade, with a soft tingle for fuller-feeling lips over time.Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip PlumperBenefits: Hydrating,...

What it is: A brush made with synthetic fibers that provides natural, buildable coverage and an airbrush finish.Brush Formulation: LiquidBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free .What Else You Need to Know: This custom-cut...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic...

What it is: A waterproof, sweat- and oil-resistant pencil with a fine-angled tip to create precise, hair-like strokes for the most natural-looking brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. Skin Type: Normal and CombinationCoverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Botanical Blend of Lotus,...

What it is: A hydrating, skin-balancing, whipped gel cream in a refillable jar, packed with polyglutamic acid, hyaluronic acid, and plum for visibly plump, glowing skin. Skin Type: Normal, Dry, Combination, and...

What it is: An oil-free water gel moisturizer with watermelon and hyaluronic acid to hydrate, soothe, and boost skin’s radiance without clogging pores—now refillable.Skin Type: Normal, Combination, and OilySkincare Concerns: Redness, Dullness, and...

What it is: An ultra-fine, hydrating mist formulated with a juicy blend of 84-percent watermelon, hyaluronic acid, and hibiscus to refresh skin and enhance makeup.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness,...

What it is: A potent, yet gentle brightening eye cream to visibly reduce dark circles, hydrate, & depuff the entire eye area with 10% encapsulated vitamin C complex, niacinamide blend, &...

What it is: A powerful yet soothing AHA and BHA acid serum that gently smooths, addresses the appearance of breakouts and helps clear blemish-prone skin, and visibly refines pores for clear,...

What it is: A gentle cleanser and makeup remover, packed with antioxidant-rich blueberries, hyaluronic acid, and gentle AHAs.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Pores, Oiliness, and Acne and BlemishesFormulation: Lightweight GelHighlighted Ingredients:-...

What it is: A clinically effective serum with a sheer tint that evens skin tone with a warm glow, while niacinamide visibly brightens skin over time. Skin Type: Normal, Dry, Combination, and...

What it is: A deeply hydrating serum with juicy plum and 5 weights of hyaluronic acid that fill each skin layer with hydration for visibly plump skin. Skin Type: Normal, Dry, Combination,...

What it is: A skin-barrier-strengthening serum formulated with ceramides & antioxidant-rich avocado to help soothe and visibly reduce redness, dryness, and irritation caused by a weak skin barrier. Skin Type: Normal, Dry,...

What it is: A PEG-free cleansing balm that smooths the look of skin with natural papaya enzymes, while melting away stubborn makeup, dirt, oil, and SPF.Skin Type: Normal, Dry, Combination, and OilySkincare...

What it is: A potent, visibly brightening serum that reduces the appearance of dark spots with five forms of vitamin C, guava, and tranexamic and ferulic acids for visibly glowing, even-toned...

What it is: A powerful overnight resurfacing mask to gently exfoliate, hydrate, and visibly brighten with a 2.5 percent pH-balanced AHA complex for smoother, firmer-looking skin. Skin Type: Normal, Dry, Combination, and...

What it is: A lightweight body cream that hydrates, smooths, quickly dries down, and reduces the appearance of uneven skin tone.Highlighted Ingredients:- Watermelon Seed Butter: Creates a lightweight, moisturizing, creamy texture.-...

What it is: A gentle hydrating cleanser packed with ceramides and colloidal oatmeal to nourish skin while effectively melting away makeup, SPF, and excess oil. Skin Type: Normal, Dry, Combination, and Oily...

What it is: A concentrated essence toner formulated with cloudberry, a superfruit rich in vitamin C, and powerhouse antioxidant CoQ10.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness, Dullness, and Uneven TextureFormulation: LiquidHighlighted Ingredients:-...

What it is: A bestselling, gentle PHA- and BHA-infused watermelon toner that hydrates, gently exfoliates skin and minimizes the appearance of pores. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Pores, Dryness,...

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.Highlighted Ingredients:- Ceramides- Caffeine- GlycerinIngredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need...

What it is: A super smooth liquid cream blush with a buildable formula that blends and dries down beautifully for a natural flush of color across any skin tone.Ingredient Callouts: This product...

What it is: A cream with vitamin C and cactus extract to comfort parched, sensitive skin all year-round. It’s the light yet rich ultra-moisturizer of your dreams. Skin Type: Normal, Dry, Combination,...