{"product_id":"hella-extra-mascara-boosting-lash-primer-10ml","title":"hella extra mascara boosting lash primer 10ml","description":"\u003cp style=\"font-size:1.05em;line-height:1.65;\"\u003e\n  \u003cstrong\u003eHella Extra\u003c\/strong\u003e is Fenty Beauty's lash primer — the coat that goes on before mascara to make\n  the mascara behave better. The texture is ultra-creamy, the tint is a coco nude rather than white, and the\n  brand's pitch is simple: more drama, longer wear, less flaking and smudging.\n\u003c\/p\u003e\n\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0;font-size:0.95em;\"\u003e\n  \u003ctbody\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:10px 12px 10px 0;width:34%;color:#777;\"\u003eStep\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 0;\"\u003e\u003cstrong\u003eBefore mascara, not instead of it\u003c\/strong\u003e\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:10px 12px 10px 0;color:#777;\"\u003eTint\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 0;\"\u003eExclusive coco nude shade\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:10px 12px 10px 0;color:#777;\"\u003eTexture\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 0;\"\u003eUltra-creamy\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:10px 12px 10px 0;color:#777;\"\u003eInfused with\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 0;\"\u003ePlant-based fatty acids\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px 10px 0;color:#777;\"\u003eFill weight\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 0;\"\u003e10 mL\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eWhat it actually does\u003c\/h2\u003e\n\u003cul style=\"line-height:1.8;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeeps mascara on for longer.\u003c\/strong\u003e Fenty lists extended mascara wear as the primary job of\n      this primer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePushes back on flaking and smudging.\u003c\/strong\u003e The brand says the creamy base helps reduce both\n      — the two things that usually end a lash look early.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilds a false-lash effect underneath.\u003c\/strong\u003e Because it goes on first, it adds body before\n      any pigment lands, which is what creates the dramatic result Fenty describes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDoesn't dull your mascara colour.\u003c\/strong\u003e The coco nude tint is chosen so the mascara's own\n      pigment still reads as the top layer, instead of a white primer greying it out.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditions while it sits there.\u003c\/strong\u003e Plant-based fatty acids are included to keep lashes\n      feeling nourished rather than dry and brittle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCruelty free.\u003c\/strong\u003e Fenty Beauty states the brand is 100% cruelty free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col style=\"line-height:1.85;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrime first.\u003c\/strong\u003e Coat clean, dry lashes with Hella Extra from root to tip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGo straight into mascara.\u003c\/strong\u003e Fenty suggests following with Hella Thicc Mascara — the\n      ultra-black shade \"Cuz I'm Black\" or the creamy brown \"Let'z Be Blunt\" — for a bold, lifted lash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDon't wait for it to dry hard.\u003c\/strong\u003e Layering mascara while the primer is still fresh is\n      what lets the two coats grip each other.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eIs it right for you?\u003c\/h2\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:16px;margin:16px 0;\"\u003e\n  \u003cdiv style=\"flex:1 1 240px;\"\u003e\n    \u003ch3 style=\"margin:0 0 8px;font-size:1em;\"\u003eYes, if…\u003c\/h3\u003e\n    \u003cul style=\"line-height:1.7;margin:0;\"\u003e\n      \u003cli\u003eYour mascara flakes or smudges before the day ends\u003c\/li\u003e\n      \u003cli\u003eYou want an obvious, false-lash-looking result\u003c\/li\u003e\n      \u003cli\u003eYou dislike the grey cast a white primer can leave\u003c\/li\u003e\n      \u003cli\u003eYour lashes feel dry and you want conditioning in the step\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"flex:1 1 240px;\"\u003e\n    \u003ch3 style=\"margin:0 0 8px;font-size:1em;\"\u003eThink twice if…\u003c\/h3\u003e\n    \u003cul style=\"line-height:1.7;margin:0;\"\u003e\n      \u003cli\u003eYou want a bare, no-mascara lash look — this is a base layer, not a finish\u003c\/li\u003e\n      \u003cli\u003eYou prefer a one-step routine; this adds a coat before mascara\u003c\/li\u003e\n      \u003cli\u003eYou're after lash growth; the formula conditions, nothing more is claimed\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eQuestions\u003c\/h2\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eCan I wear it on its own?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eIt's designed as the first of two steps. The tint is a soft\n  coco nude, so worn alone it won't darken lashes the way mascara does.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eDoes it work with mascaras from other brands?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eFenty pairs it with Hella Thicc in its own instructions, but\n  the primer's function — a creamy, tinted base coat — isn't brand-specific.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhy is the primer nude instead of white?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eA white base can lighten the mascara that goes over it. The\n  coco nude shade is Fenty's answer to that — it lets the mascara's pigment stand out for an intense\n  finish.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow long does delivery take?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eDelivery takes \u003cstrong\u003e3 to 21 working days, depending on\n  availability\u003c\/strong\u003e. In-stock items arrive sooner, special-order items later.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow can I pay?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eCredit card, debit card, Instapay and mobile wallets — no\n  cash on delivery.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0;\"\u003e\n  \u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat if mine arrives dried out or leaking?\u003c\/summary\u003e\n  \u003cp style=\"margin:10px 0 0;line-height:1.65;\"\u003eContact us within 1 day of delivery with a photo. We accept\n  returns for defective, damaged or expired items only, and refund to the original payment method within\n  15–30 days.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Fenty Beauty by Rihanna","offers":[{"title":"Default Title","offer_id":49897794240583,"sku":null,"price":3650.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/8986\/2471\/files\/FB_SMR24_T2PRODUCT_ECOMM_HELLA_EXTRA_PRIMER_OPEN_1200x1500_72DPI.webp?v=1744902111","url":"https:\/\/sofiestore.net\/products\/hella-extra-mascara-boosting-lash-primer-10ml","provider":"Sofie Store","version":"1.0","type":"link"}