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What it is: A jelly-oil cleanser that washes away waterproof makeup, sunscreen and impurities for a clean, silky-smooth finish. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Pores and Dryness Formulation: Liquid Highlighted...

What it is: A gentle hydrating cleanser packed with ceramides and colloidal oatmeal to nourish skin while effectively melting away makeup, SPF, and excess oil. Skin Type: Normal, Dry, Combination, and Oily...

What it is: Get that fresh, clean feeling with our plush creamy cleanser that refines the look of pores and instantly washes away dirt, oil and impurities without leaving skin feeling...

What it is: A toner-essence with a thick, milky texture that’s packed with hydrating ingredients to visibly plump skin and support a strong moisture barrier. Skin Type: Normal, Dry, Combination, and Oily...

What it is: A lightweight body cream that hydrates, smooths, quickly dries down, and reduces the appearance of uneven skin tone.Highlighted Ingredients:- Watermelon Seed Butter: Creates a lightweight, moisturizing, creamy texture.-...

What it is: A two-in-one toner serum that tightens the look of pores and helps visibly fade dark spots, brightens, smooths, and fights shine—all without stripping skin. Skin Type: Normal, Dry, Combination,...

What it is: A groundbreaking facial oil infused with a powerful plant-derived collagen complex and nourishing vitamins A and E to visibly firm and plump the skin.Skin Type: Normal and DrySkincare Concerns: Dullness...

What it is: A hyaluronic-acid-infused formula that provides the hydrating power of a balm with the color payoff of a lipstick for a pigmented, dewy lip look.Formulation Type: Lipstick / Lip Balm...

What it is: A refillable brow shader that mimics a full, fluffy hair effect with up to 16 hours of long-wear natural finish.Highlighted Ingredients:- Carnauba Wax: Gives stretch and elasticity to...

What it is: A new creamy, matte, high-pigment eyeliner in a warm-russet shade.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

What it is: An eyebrow gel that has a micro-fine brush that mimics natural brow hairs and makes it quick and easy to add shape, texture, and tint.Highlighted Ingredients:- Emollients: Add...

What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color.What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and...

What it is: A clear brow gel for all hair colors that sets, defines, and holds brows in place for up to 24 hours.Highlighted Ingredients:- Silk Proteins: Improve hair condition and...

What it is: A gentle, bi-phase formula for eyes, lashes, and lips that effortlessly removes long-wear and waterproof makeup.Skin Type: Normal, Dry, Combination, and OilyFormulation: LiquidHighlighted Ingredients:- Eyebright Extracts: Reduce the look of...

What it is: A nourishing body cream that melts into the skin and quickly revives it with hydration—leaving a nonsticky, radiant glow.What Else You Need to Know: This transformative body cream reduces...

What it is: A reusable, dry sheet mask with a revolutionary biomimetic delivery system that hydrates, lifts, and brightens the look of skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and...

What it is: A super-precise felt-tip applicator for intense-pigment color payoff and long wear—in a innovative design and formula.What Else You Need to Know: Feline Flick Volume 2 liner helps you achieve...

What it is: An ultra-fine setting powder in a perfect try-me mini size that blurs the look of imperfections and visibly reduces shine.Coverage: MediumFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Rose Wax and Almond Oil: Help...

What it is: A liquid illuminator with skincare benefits that can be worn on your face and body or mixed with moisturizer or foundation for a natural-looking glow.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Hyaluronic Acid,...

What it is: A weightless, talc-free, translucent loose setting powder that controls shine, blurs pores, and sets makeup up to 16 hours for a smooth matte finish.Coverage: LightFinish: MatteFormulation: Loose PowderHighlighted Ingredients:- Lentil Extract:...

What it is: A multi-use, medium-to-full coverage concealer that covers, sculpts, and hydrates for a lightweight, crease-proof, natural finish.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Hyaluronic Acid: Hydrates and visibly smooths.- Defensil® and Revivyl™: Support and...

What it is: A 99 percent natural, light-coverage concealer with skincare benefits that visibly brightens and refreshes under-eyes for an easy no-makeup makeup look.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Vitamin C: Helps visibly brighten and...

What it is: A cooling under-eye gel stick that visibly reduces puffiness with caffeine and soothes with seawater for hydrated, refreshed-looking skin.Highlighted Ingredients:- Caffeine: Reduces the appearance of puffiness.- Seawater: Soothes...

What it is: A 92 percent natural micellar water that gently and fully removes makeup, cleanses, and hydrates skin—no rinsing required.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: LiquidHighlighted Ingredients:- Blue Agave Extract...

What it is: A waterproof, intense-black mascara with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil.Highlighted Ingredients:- Hemp-Derived Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth application, and...

What it is: A lifting and lengthening waterproof mascara that holds curl and adds subtle volume for the most natural-looking, defined lashes possible.Formulation Type: LengtheningBenefits: WaterproofHighlighted Ingredients:- Monoi Oil and Marigold Extract: Condition,...

What it is: A non-comedogenic makeup primer with skincare benefits that blurs pores, controls shine, and locks makeup for up to 12 hours with a soft matte finish. Finish: Matte Skin Type: Normal,...

What it is: A 93 percent natural, vegan mascara that lifts, lengthens, and gives weightless volume for next-level lashes that stay curled and clump-free up to all day.Formulation Type: Volumizing, Curling, and...

What it is: A lash primer with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil for a volumizing base.Highlighted Ingredients:- Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth...

What it is: An award-winning, weightless liquid bronzer with hydrating hyaluronic acid to seamlessly build and blend for natural-looking, sunkissed warmth. Finish: Natural Formulation: Liquid Highlighted Ingredients: - Hyaluronic Acid and Snow Mushroom:...

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes. Formulation Type: Volumizing Highlighted Ingredients: - Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes. - Hemp-Derived Cannabis Seed...

What it is: A clean, high-shine, non-sticky lip gloss made with vitamin-rich oils for a nourishing burst of hydration and juicy, semi-sheer color.Formulation Type: Lip GlossBenefits: HydratingHighlighted Ingredients:- Jojoba Oil and Goji Berry...

What it is: A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun. Coverage: Light Finish: Radiant Formulation: Liquid SPF: SPF 20...

What it is: A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.Brush Formulation: All formulasCoverage: BuildableHandle Length: 3.93”Bristle Type: SyntheticIngredient Callouts: This product is vegan and cruelty-free.What Else You Need to...

What it is: A nutrient-infused body lotion that hydrates up to 24 hours with a fresh, non-greasy feel while nourishing and softening for a healthy, renewed glow.Fragrance Family: Earthy and WoodyScent Type: Warm...

What it is: A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.Finish: RadiantSkin Type: Normal, Dry, Combination, and OilyConcerns: DrynessIngredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.Skin Type: Normal, Oily, Dry,...

What it is: A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.Brush Formulation: PowderBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: This product is...

What it is: An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.Skin Type: Normal, Oily, Dry, CombinationHighlighted Ingredients:- Niacinamide: Helps improve the appearance of skin.- Sodium Hyaluronate: Helps to keep...

sweet & simple Nutrition bar for your undereyes! let’s chat about it medium-full coverage concealer, natural matte finish angled tip for effortless on-the-go spot concealing infused with diamond powder to...

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS It’s the Summer of self-care—invest in yourself! We infused all of your...

Enhance your cheekbones, jawline, forehead, & nose with complete control thanks to a combination of micronized powders and spherical pigments that ensure smooth application. Blends easily with no streaking or...

Available in 2 natural shades — Light/Medium & Medium/Dark —INVISIBLE HD FACE POWDERdefines and sets foundation while giving skin an effortless airbrushed finish—on camera or off. Coated micronized pigments for...

Provides an overall lifting effect thanks to advanced skin-boosting ingredients including squalane, amino acid peptides, Vitamin E, and tomato leaf cell culture extract.  Suitable for all skin types, the nourishing...

Based on the secret mixture of creams and primers she used as a makeup artist on photoshoots, Natasha developed this primer for customers with dry, flaky skin who want to...

Providing an instant mattifying effect while minimizing pores, MAGIC PRIMER ANTI-SHINE FACE BASE also contains shea butter and apricot kernel oil to actively condition your skin. Ideal for use on the T-zone,...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

Designed to pick up the perfect amount of highlighter, the POWDER SHIMMER BRUSH applies your glow like a pro. How to Use FIRST Press the brush gently into the pan...