YOUR SOFIE EDIT
For you, at SOFIE
Discover a personal edit that learns from what you explore.
With your permission, we use your activity on this browser and your saved SOFIE preferences when signed in to personalize your edit. Turn it off and clear recommendation history anytime.The SOFIE Beauty Room · 01
Your beauty world. A room of its own.
Every product from our best-selling beauty houses, alive on the shelves. Choose your brand and meet your next favourite.
Enter the Beauty Room

Touch. Discover. Make it yours.
THE NEW EDIT · VERIFIED WORLDWIDE LAUNCHES
Fresh at SOFIE
The newest launches from the brands you love — checked against each brand's official new-in, and in stock at SOFIE right now.
New · Sep 2026
Rare Beauty by Selena Gomez
Violet Faves Mini Cheek and Lip Trio Makeup Gift Set
New · Sep 2026
ONE/SIZE by Patrick Starrr
On 'Til Dawn Mattifying Waterproof Setting Spray Big & Bitty Duo
Sold-out items leave this edit automatically, so everything you see here is ready to order.
SHOP THE BEAUTY COUNTER
Find your next favourite








MOST LOVED AT SOFIE
The best sellers
The products our clients come back for, again and again.
NEW IN
Just arrived, by category
ONE/SIZE by Patrick Starrr
On 'Til Dawn Mattifying Waterproof Setting Spray Big & Bitty Duo
ONE/SIZE by Patrick Starrr
On 'Til Dawn Bronze Veil Waterproof Setting Spray
ONE/SIZE by Patrick Starrr
Bouclé Silk Airbrushed Talc-Free Finishing Powder
ONE/SIZE by Patrick Starrr
On ‘Til Dawn Mattifying Waterproof Setting Spray
MORE TO LOVE
Shop the moment
YOUR NEXT OBSESSION
The beauty shortlist


SOFIE HOME
Beautiful living,
down to the details.
Considered pieces for the spaces you call home.
- Statement appliances by SMEG & more
- Tableware, drinkware and table linens
- Our own SOFIE Home designs
SOFIE HOME · ROOM BY ROOM
Shop the home
Tableware, linens, appliances and our own SOFIE Home designs.
SOFIE HOME · MOST LOVED
Home best sellers
The pieces our clients reach for first.
SOFIE HOME · NEW IN
New for the home
Authentic beauty
The same carefully curated products you love.
A personal touch
Ask our team for help choosing your next favourite.
Shop with confidence
Secure checkout, with your existing payment options.




































































