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SOFIE Presents · Halloween 2026

SpookySaturday.

Dress Up. Show Up. Get Gifted.

Saturday, 31 October · SOFIE Mivida

Gifts, activities & beauty surprises await.

Meet our costumed crew for a spooky beauty day with makeup samples, fun activities and Halloween treats.

Come in your Halloween dress code for a special gift. The perfect excuse to dress up and celebrate with us.

Beauty samplesGifts & surprisesHalloween activities
RSVP — I'm coming ↓
SOFIE Halloween Spooky Saturday, 31 October 2026, Mivida

Save your spot for Spooky Saturday.

31 October · SOFIE Mivida · Come as you are, or dress up for a special gift.

Submitting registers your RSVP request; special gifts are for Halloween-dressed guests and are subject to availability.

No tricks. Just beauty treats. ✦ 31 October at SOFIE Mivida

The SOFIE Beauty Room · 01

Your beauty world. A room of its own.

Every product from our best-selling beauty houses, alive on the shelves. Choose your brand and meet your next favourite.

Enter the Beauty Room
Touch. Discover. Make it yours.

CURATED BEAUTY. EXCEPTIONAL EVERY DAY.

A little luxury.
All yours.

The brands you love. The discoveries you will. Explore your next beauty obsession at SOFIE.

Explore beauty Shop SOFIE NOW

01 / THE SOFIE EDIT

SOFIE beauty edit with Summer Fridays and KayaliTHE EVERYDAY BEAUTY RITUAL

JUST LANDED · VERIFIED WORLDWIDE LAUNCHES

The newest beauty
in the world, in stock

Fresh drops from rhode, Rare Beauty, KAYALI, Charlotte Tilbury and more — checked against each brand's official new-in.

Shop new drops How we pick them

02 / FRESH AT SOFIE

SOFIE NOW

Beauty can't wait.

Your favourites, delivered in up to 120 minutes in selected areas.

Shop ready-to-go beauty

03 / UP TO 120 MINUTES

FIND MY MATCH

Your match,
in about 60 seconds

Shade, skincare routine or signature scent — matched to you from what is in stock today, with the reasons why.

04 / PERSONALISED BY SOFIE

SOFIE HOME

Step into
SOFIE Home

Tableware, appliances and the little luxuries for the spaces you call home.

Explore home & living

05 / BEAUTIFUL LIVING

Step intoSOFIE Home

SOFIE BEAUTY QUEST

A little play. Your next beauty discovery.

Find a shade to try or build a skin ritual in a few playful steps. Meet SOFIE Beauty Quest.

Play Beauty Quest About 90 seconds

No selfie. No sign-up to play. Budget is optional.

Your beauty clues, collected.
SOFIENOW

THE BEAUTY YOU WANT. THE MOMENT YOU WANT IT.

Beauty can’t wait.

Your favourites, delivered in up to 120 minutes in selected areas.

Shop ready-to-go beauty
Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.
UP TO120MINUTES
Every day 10 am–10 pm

THE NEW EDIT · VERIFIED WORLDWIDE LAUNCHES

Fresh at SOFIE

The newest launches from the brands you love — checked against each brand's official new-in, and in stock at SOFIE right now.

89new drops in stockView all

Sold-out items leave this edit automatically, so everything you see here is ready to order.

SHOP THE BEAUTY COUNTER

Find your next favourite

MakeupBest seller Rhode · Rhode Pocket Blush — Cream Blus...
SkincareBest seller Rhode · Rhode Glazing Milk — Hydrating ...
FragranceBest seller KAYALI · VANILLA | 28
HairBest seller Fable & Mane · MahaMane™ Detangling Leave-in C...
LipsBest seller Rhode · peptide lip tint
EyesBest seller Yves Saint Laurent · Lines Liberated 24H Waterproof ...
Bath & bodyBest seller Touchland · Hand Sanitizer
Tools & brushesBest seller HUDA BEAUTY · Diffusing Cheek Brush

PERSONALISED BY SOFIE

Find My Match

Tell us about your skin, tone, finish and budget. We read every product we have in stock and hand-pick your matches — with shades to try and the reasons why.

About 60 seconds

MOST LOVED AT SOFIE

The best sellers

The products our clients come back for, again and again.

View all

OUR BEAUTY HOUSES

Shop by brand

The names you know, the ones to discover — choose your favourite house.

All brands A–Z
rhodeHailey Bieber's glazed-skin essentialsShop rhode
Huda BeautyBold, iconic and made for the cameraShop Huda Beauty
Charlotte TilburyPillow Talk and Hollywood magicShop Charlotte Tilbury
Rare BeautySoft Pinch blush, by Selena GomezShop Rare Beauty
DiorCouture colour and Forever skinShop Dior
KAYALILayerable scents by Mona KattanShop KAYALI
YSL BeautyLoveshine, Lovenude and LibreShop YSL Beauty
Patrick TaSculpt, blush and red-carpet glowShop Patrick Ta
Summer FridaysJet Lag and the Lip Butter Balm cultShop Summer Fridays
Fenty BeautyShades for everyone, by RihannaShop Fenty Beauty
Makeup by MarioArtist-grade essentialsShop Makeup by Mario
Sol de JaneiroBrazilian body care and Cheirosa mistsShop Sol de Janeiro

NEW IN

Just arrived, by category

View all

MORE TO LOVE

Shop the moment

GIFTING

Gift sets worth giving

Value sets and minis from the brands everyone wants.

Shop gift sets

TRY IT SMALL

Minis & travel sizes

Discover new favourites — perfect for your bag.

Shop minis

TRENDING

What everyone is talking about

The viral picks flying off our shelves right now.

Shop trending

YOUR NEXT OBSESSION

The beauty shortlist

View all
SOFIE home and living edit

SOFIE HOME

Beautiful living,
down to the details.

Considered pieces for the spaces you call home.

  • Statement appliances by SMEG & more
  • Tableware, drinkware and table linens
  • Our own SOFIE Home designs
Explore home & living

SOFIE HOME · ROOM BY ROOM

Shop the home

Tableware, linens, appliances and our own SOFIE Home designs.

Bedding
SMEG
Kitchen
Flatware
Tabletop
Bath
Serveware

SOFIE HOME · MOST LOVED

Home best sellers

The pieces our clients reach for first.

View all

SOFIE HOME · NEW IN

New for the home

View all

Authentic beauty

The same carefully curated products you love.

A personal touch

Ask our team for help choosing your next favourite.

Shop with confidence

Secure checkout, with your existing payment options.

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

Bag

Bag

Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…
Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.