Benefit Cosmetics
Precisely, My Brow Pencil Travel Size Mini Ultra-fine brow defining pencil
LE 2,965.00
Egypt's Trusted Luxury Beauty Destination
SOFIE's Makeup,
100% Authentic
Rare Beauty, Huda, Charlotte Tilbury, NARS, Makeup by Mario & more — curated by beauty experts for 10+ years.
Elegant Living
Elegant Home & Lifestyle
Refined home & body essentials with timeless, modern design.
100% Authentic Guaranteed
10+ Years of Beauty Expertise
Marassi & Mivida
Nationwide Delivery
Sofie Rewards
Beauty that rewards you
Earn points on everything you love, unlock exclusive perks, and rise through our tiers — online and in our boutiques.
1
Join free
Create an account and take your beauty quiz to start earning instantly.
2
Earn points
1 point for every 10 EGP, plus points for reviews, referrals and follows.
3
Redeem & enjoy
Turn points into EGP off, free gifts, and members-only perks.
Your tiers
Insider
Free to join
- 1× points on every order
- Birthday treat
- Personalized tips & quiz
- Early access to drops
VIP
Spend 40,000 EGP / year
- 1.25× points
- Free shipping
- Birthday gift + 2× points that month
- Exclusive member offers
Icon
Spend 120,000 EGP / year
- 1.5× points
- Everything in VIP
- Premium birthday gift
- 1:1 beauty consultation
Just Landed
Shop new in New Arrivals
Fresh from the world's most coveted beauty houses.
As Seen on TikTok & Instagram
Shop trending Trending & Viral Now
The beauty everyone's talking about — in stock and authentic.
For Elegant Living
Go To Sofie's Home Home Best Sellers
Timeless, modern pieces for a more beautiful everyday.
The Sofie Standard
Why Sofie Store
100% Authentic Products
Every item sourced from official brands & authorized distributors.
10+ Years Beauty Expertise
A decade of curating prestige beauty for Egypt.
Trusted Beauty Destination
Boutiques at Marassi M-Porium & NewCairo - Mivida
Secure Payments
Protected checkout. Pay your way, with confidence.
Fast Nationwide Delivery
Delivered with care to every governorate in Egypt.
Our Promise
Beauty You Can Trust, for Over a Decade
For 10+ years, Sofie's Makeup Store has been Egypt's destination for genuinely authentic prestige beauty — curated with the eye of an expert and the care of a friend.
Uncompromising Authenticity
Every product is 100% genuine — no exceptions, ever.
Expert Curation
A 10-year-trained eye selects only what's truly worth it.
A Real Boutique Experience
Visit us at Marassi M-Porium & Mivida-New Cairo.
Beauty, Beautifully Delivered
Luxury packaging and care, to your door across Egypt.
Good to Know
Frequently Asked Questions
Are your products 100% authentic?
Absolutely. Every item is 100% authentic and sourced directly from official brands and authorized distributors. We have built our reputation on authenticity for over 10 years.
How long does delivery take in Egypt?
We deliver to every governorate in Egypt. Delivery typically takes 3–21 business days depending on product availability.
Do you have a physical store?
Yes — visit our boutiques at M-porium Mall, Marassi And Mivida - New Cairo. Our beauty experts would love to help you in person.
What payment methods do you accept?
We offer secure payment options including card, all through a protected checkout.