Earn with every purchase
Earn 1 point for every EGP 10 of eligible merchandise after discounts. VIP earns 1.25× and Icon earns 1.5×. Points are added after payment; cash on delivery earns when marked paid.
SOFIE REWARDS
A little luxury. Every time.
One free SOFIE membership. Earn with every eligible purchase, enjoy a birthday gift, and use your points online or in our branches.
How SOFIE Rewards worksYour beauty journey deserves rewards.
Create or sign in to your SOFIE account. Membership is free, with one balance for shopping online and in store.
Join or sign inHow SOFIE Rewards works
One account. Every SOFIE experience.
Unlock rewards
100 points = EGP 50 off. 500 = EGP 250. 1,000 = EGP 550. 2,000 = EGP 1,200. Redeem online or ask your branch cashier.
Celebrate your birthday
Your annual credit is ready from your birthday. Enrolled VIP and Icon members earn double their usual points throughout their birthday month.
| Benefit | Insider | VIP | Icon |
|---|---|---|---|
| Spend in the last 12 months | Free to join | 40,000 EGP | 120,000 EGP |
| Usual points multiplier | 1× | 1.25× | 1.5× |
| Annual birthday credit | 50 EGP | 300 EGP | 750 EGP |
| Birthday month multiplier | 1× | 2.5× | 3× |
| Earn and redeem online and in store | ✓ | ✓ | ✓ |
The details, clearly
Points are based on eligible merchandise after discounts, excluding shipping, taxes and gift cards. Product points are estimates; the final paid order determines the award. Returns and cancellations reverse earned points. Tiers qualify on rolling 12-month spend and earned status is held for at least 12 months. Rewards are personal, non-transferable, cannot be exchanged for cash, and cannot be combined with another discount. Online codes are single use, restricted to your account and do not return unused value. Choose a reward that fits your purchase.
Earn 100 points for account creation, 250 for your first beauty quiz, and 100 per verified review (up to four per month). Existing balances and redemption rates are preserved.