WHAT IT IS: An easy-to-use, long-lasting lip stain & lip liner hybrid that’s smudge-proof, kiss-proof & transfer-proof for 12hrs. WHAT IT DOES: This no-bleed lip stain is highly pigmented and...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

What it is: A long-lasting, non-comedogenic setting spray that blurs pores, controls shine, and locks makeup for 16 hours without drying skin out.Formulation: SprayHighlighted Ingredients:- Modified Rice Starch: Absorbs oil and blurs...

WHAT IT IS: Your favorite pocket-sized powder puffs, now in a mini new trio set! Perfect for baking and setting with precision, each set comes with 1x natural 1x tan...

What it is: A matte lip pencil with a retractable tip and ultra-glide formula that effortlessly defines your lips.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The Lip Contour...

WHAT IT IS: This kit includes the 3 newest extension shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for...

WHAT IT IS: Your new favorite dynamic duo, our internet-favorite powder puffs that are perfect for baking and setting, now come as a pair! These pocket-sized powder puffs come in...

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight liquid blush, with buildable pigments and finely milled micro-pearls, for a soft-focus, high-impact glow.Finish: RadiantIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  -...

For the perfume obsessed that love to travel with their scent wardrobe, you can now store 3 of your fave fragrances in one place! Both beautiful & functional, the case...

What it is: A softening, ultra-hydrating tinted lip oil packed with peptides and shea butter for extra-juicy, ultra-shiney lips.Formulation Type: Lip GlossBenefits: HydratingHighlighted Ingredients:- Shea Butter: Nourishes.- Peptides: Smooth and support collagen.- Vegan...

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow....

What it is: A sheer- to light-coverage concealer packed with skin-loving and protecting ingredients that leaves your undereyes looking bright, glowing, and refreshed.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-Blueberry Seed Oil: Defends against oxidative stress and...

WHAT IT DOES: Hyaluronic Acid Powder and Coconut Extract makes Lip Blush, ultra-comfortable, hydrating, and lightweight, all while having major staying power. A doe-foot applicator helps Lip Blush glide onto...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

WHAT IT IS: A full angled, high-performance brush with varied bristle lengths for optimal pickup, coverage & seamless diffused blending of matte blushes & blushlighter formulas WHAT ELSE YOU NEED...

WHAT IT IS: EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte...

What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish. Coverage: Full Finish: Matte Formulation: Liquid Ingredient Callouts: This product is vegan...

WHAT IT IS: A limited-edition highlighting gloss with a sheer multi-use formula that effortlessly gives a luminous sheen to the lips and cheeks. Formulated with pH-Bloom, this limited-edition gel gloss...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A limited-edition blush palette with three ultra-pigmented matte powder blushes and a highlighter—wear alone or swirl shades for an ethereal look. Ingredient Callouts: These products are also vegan and...

WHAT IT IS: A limited-edition must-have lip kit with our Lip Contour Stain & Faux Filler Lip Gloss in bestselling Bombshell for glossy stained lips that won’t budge! WHAT’S IN...

WHAT IT IS: A limited-edition must-have lip kit with our Lip Contour Stain & Faux Filler Jelly Oil for jelly stained lips that won’t budge! WHAT’S IN THE SET: 1...

WHAT IT IS: A limited-edition kit of our iconic Blush Filter Liquid Blush & Faux Filler Jelly Oil – perfect for creating a soft, berry glow face & lip look....

Included in this kit: Blush Filter Blurring Blushlighters Palette – Baby Pink Blush Filter Blurring Blushlighters Palette – Toasty Peach Blush Filter Blurring Blushlighters Palette – Rose Berry Diffusing Cheek...

Included in this kit: Blush Filter Blurring Blushlighters Palette – Baby Pink Blush Filter Liquid Blush – Cotton Candy Blush Filter Ube Cream   WHAT IT IS: A bundle the...

Included in this kit: Blush Filter Blurring Blushlighters Palette – Rose Berry Blush Filter Liquid Blush – Strawberry Cream Blush Filter Liquid Blush – Latte   WHAT IT IS: A...

Included in this kit: Blush Filter Blurring Blushlighters Palette – Toasty Peach Blush Filter Liquid Blush – Watermelon Pop Blush Filter Liquid Blush – Sunset Lychee WHAT IT IS: A...

WHAT IT IS: Blur & set on the go with our new mini Easy Blur Primer & iconic Easy Bake Setting Spray now available in a duo! WHAT’S IN THE...

What it is: An iconic loose powder duo for 18-hour wear without flashback, featuring pink to visibly brighten and peach to visibly correct.Coverage: LightFormulation: Loose PowderHighlighted Ingredients:- Micronized Powder: Allows you to layer...

WHAT IT IS: A high-performance undereye brush that delivers unprecedented precision, coverage & blending with a domed round head & angled edge for targeted application. WHAT ELSE YOU NEED TO...

OWN YOUR POWER! and thrive as your most abundant self, as we introduce a limited-edition, lightweight, universally flattering, non-sticky, all-over highlighting gloss featuring a dusting of ultra-fine yellow & rose gold...

WHAT IT IS: A set of five pocket-sized mini sponges for precise baking, setting and on-the-go touchups. WHAT IT DOES: Cute and practical, this travel-friendly set of five sponges is...

The perfect companion to the N.Y.M.P.H. All Over Highlighting Powder, this super luxurious, large fluffy brush is perfect for buffing and blending powders on both the face and body for...

WHAT IT IS: A bronze tinted pore-blurring silicone-free primer that instantly controls shine, minimizes pores & smooths texture for an airbrushed soft-focus finish. WHAT IT DOES: This tinted pore-blurring silicone-free...

WHAT IT IS: Save 15% with our all-NEW Easy Bake Setting Spray Full Size & Mini kit Easy Bake Setting Spray: A long-lasting setting spray that blurs pores, controls shine & locks...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...