What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A sheer- to light-coverage concealer packed with skin-loving and protecting ingredients that leaves your undereyes looking bright, glowing, and refreshed.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-Blueberry Seed Oil: Defends against oxidative stress and...

What it is: A matte lip pencil with a retractable tip and ultra-glide formula that effortlessly defines your lips.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The Lip Contour...

What it is: A lightweight liquid blush, with buildable pigments and finely milled micro-pearls, for a soft-focus, high-impact glow.Finish: RadiantIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect...

All Day Wear. Transfer-Proof. Smooth AF. MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to...

WHAT IT IS: A limited-edition highlighting gloss with a sheer multi-use formula that effortlessly gives a luminous sheen to the lips and cheeks. Formulated with pH-Bloom, this limited-edition gel gloss...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

WHAT IT IS: Your new favorite dynamic duo, our internet-favorite powder puffs that are perfect for baking and setting, now come as a pair! These pocket-sized powder puffs come in...

What it is: A set that includes two iconic Lip Contour 2.0 minis.  Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS...

What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow.Coverage: MediumFinish: NaturalFormulation: StickHighlighted...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. The OG Collections: • The Icons Collection: Striking summer essentials.• The Rose Collection: All-time-favorite neutrals...

WHAT IT IS: EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what...

What it is: A set of travel-friendly, mini-size lip glosses in the bestselling shades Glassy, Sugar Baby, and Bombshell—perfect for quick touch-ups.Highlighted Ingredients:- Vegan Collagen: Smooths the look of lip lines.-...

Classic Lash - Sasha #11  feature criss-crossed double-stacked lashes, light in density and slightly longer, these lashes deliver a subtle drama a believable root volume.  HUDA'S TIPS: * Gently remove...

WHAT IT IS: This kit includes entire Icy Nude Collection at 15% savings. Icy Nude Eyeshadow Palette: Our Icy Nude Palette is packed with innovative, buttery smooth, intensely pigmented shadows...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

The sexiest eye & lip combo, our Naughty Set includes 1 Naughty Nude Eyeshadow Palette & 1 full-size Power Bullet Cream Glow Lipstick in a complementing shade of your choice – feel confident &...

WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that...

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow....

WHAT IT IS: Combine shine and shimmer to get iced-out lips! Our glassiest, glossiest gloss is now available in three ultra-shiny, shimmery shades. Our O.G. FAUX FILLER Gloss is infused...

What it is: A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look...

WHAT IT IS: Get bombshell lips with this limited-edition kit! Our iconic Bombshell shade became a cult-fav in our Liquid Matte Lipstick and is Huda’s fav shade. So, this kit...