What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A sheer- to light-coverage concealer packed with skin-loving and protecting ingredients that leaves your undereyes looking bright, glowing, and refreshed.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-Blueberry Seed Oil: Defends against oxidative stress and...

What it is: A matte lip pencil with a retractable tip and ultra-glide formula that effortlessly defines your lips.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The Lip Contour...

What it is: A lightweight liquid blush, with buildable pigments and finely milled micro-pearls, for a soft-focus, high-impact glow.Finish: RadiantIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect...

All Day Wear. Transfer-Proof. Smooth AF. MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to...

WHAT IT IS: A limited-edition highlighting gloss with a sheer multi-use formula that effortlessly gives a luminous sheen to the lips and cheeks. Formulated with pH-Bloom, this limited-edition gel gloss...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

WHAT IT IS: Your new favorite dynamic duo, our internet-favorite powder puffs that are perfect for baking and setting, now come as a pair! These pocket-sized powder puffs come in...

WHAT IT IS: Four of our iconic Liquid Matte Lipsticks in mini size to embody the grunge attitude. The quad has two of our best-selling shades, Bombshell and Sweet Talker,...

What it is: A duo including the cult-fave Liquid Matte Lipstick in Huda’s fave shade, Bombshell, combined with Lip Contour 2.0 in Bombshell Pinky Brown for bombshell lips. Ingredient Callouts: It is...

What it is: A set that includes two iconic Lip Contour 2.0 minis.  Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS...

What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow.Coverage: MediumFinish: NaturalFormulation: StickHighlighted...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

WHAT IT IS: This kit includes the 5 shades of blush filter on 15% savings. A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush...

WHAT IT IS: Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These...

WHAT IT IS: Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These...

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow....

WHAT IT IS: This kit includes the Lip Contour Pencil in 2 shades (Warm Brown & Deep Brown), and the FAUX FILLER Extra Shine Lip Gloss in shade Glassy 30%...

WHAT IT IS: This kit includes all 11 shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant...