All Day Wear. Transfer-Proof. Smooth AF. MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to...

WHAT IT IS: A limited-edition highlighting gloss with a sheer multi-use formula that effortlessly gives a luminous sheen to the lips and cheeks. Formulated with pH-Bloom, this limited-edition gel gloss...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

What it is: A set that includes two iconic Lip Contour 2.0 minis.  Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS...

What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow.Coverage: MediumFinish: NaturalFormulation: StickHighlighted...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

OWN YOUR POWER! and thrive as your most abundant self, as we introduce a limited-edition, lightweight, universally flattering, non-sticky, all-over highlighting gloss featuring a dusting of ultra-fine yellow & rose gold...

WHAT IT IS: A set of five pocket-sized mini sponges for precise baking, setting and on-the-go touchups. WHAT IT DOES: Cute and practical, this travel-friendly set of five sponges is...

The perfect companion to the N.Y.M.P.H. All Over Highlighting Powder, this super luxurious, large fluffy brush is perfect for buffing and blending powders on both the face and body for...

WHAT IT IS: A bronze tinted pore-blurring silicone-free primer that instantly controls shine, minimizes pores & smooths texture for an airbrushed soft-focus finish. WHAT IT DOES: This tinted pore-blurring silicone-free...

WHAT IT IS: Save 15% with our all-NEW Easy Bake Setting Spray Full Size & Mini kit Easy Bake Setting Spray: A long-lasting setting spray that blurs pores, controls shine & locks...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

WHAT IT IS: A limited-edition Ramadan set, containing three of our best-selling products to create an instantly iconic look. WHAT’S IN THE SET: 1x Blush Filter Liquid Blush in ‘Cotton...

WHAT IT IS: A bundle of two full size shades of Lip Contour Stain (Rich Brown + Cherry Red) and one full size shade of Faux Filler Jelly Oil (Peach)....

WHAT IT IS: A bundle of two full size shades of Lip Contour Stain (Rosewood + Soft Nude) and two full size shades of Jelly Lip Oils (Peach + Pink...

WHAT IT IS: A bundle of 5 shades of an easy-to-use, long-lasting lip stain & lip liner hybrid that’s smudge-proof, kiss-proof & transfer-proof for 12hrs WHAT IT DOES: This no-bleed...

**This item is not eligible for return. Please review all details before purchasing.

WHAT IT IS: A softening, ultra-hydrating tinted lip oil packed with peptides & shea butter for EXTRA juicy, ultra-shine lips. WHAT IT DOES: This flavored non-sticky lip oil glides over...

A double-sided sponge applicator designed for applying and blending all formulas to create a perfectly flawless complexion. Regardless of the formula - powder, cream or liquid - this sponge applicator...

WHAT IT IS: This kit includes the 5 shades of blush filter on 15% savings. A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush...

WHAT IT IS: Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These...

WHAT IT IS: This kit includes all 11 shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant...

Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. The OG Collections: • The Icons Collection: Striking summer essentials.• The Rose Collection: All-time-favorite neutrals...

What it is: A set of travel-friendly, mini-size lip glosses in the bestselling shades Glassy, Sugar Baby, and Bombshell—perfect for quick touch-ups.Highlighted Ingredients:- Vegan Collagen: Smooths the look of lip lines.-...

Classic Lash - Sasha #11  feature criss-crossed double-stacked lashes, light in density and slightly longer, these lashes deliver a subtle drama a believable root volume.  HUDA'S TIPS: * Gently remove...

WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that...