WHAT IT IS: An easy-to-use, long-lasting lip stain & lip liner hybrid that’s smudge-proof, kiss-proof & transfer-proof for 12hrs. WHAT IT DOES: This no-bleed lip stain is highly pigmented and...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

WHAT IT IS: Your favorite pocket-sized powder puffs, now in a mini new trio set! Perfect for baking and setting with precision, each set comes with 1x natural 1x tan...

What it is: A matte lip pencil with a retractable tip and ultra-glide formula that effortlessly defines your lips.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The Lip Contour...

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

WHAT IT IS: Your new favorite dynamic duo, our internet-favorite powder puffs that are perfect for baking and setting, now come as a pair! These pocket-sized powder puffs come in...

WHAT IT IS: A lightly pigmented, ultra-brightening setting powder that bakes & sets, blurs fine lines & pores, and locks makeup for 16 hours with an airbrushed finish. Removable sifter...

What it is: A weightless, whipped lip mousse that delivers a soft-matte, blurred finish and plush comfort.Formulation Type: Liquid LipstickBenefits: Blurring, LightweightIngredient Callouts: It is cruelty-free.What Else You Need to Know: Available in eight must-have...

WHAT IT IS: A full angled, high-performance brush with varied bristle lengths for optimal pickup, coverage & seamless diffused blending of matte blushes & blushlighter formulas WHAT ELSE YOU NEED...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  -...

What it is: A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight liquid blush, with buildable pigments and finely milled micro-pearls, for a soft-focus, high-impact glow.Finish: RadiantIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: A softening, ultra-hydrating tinted lip oil packed with peptides and shea butter for extra-juicy, ultra-shiney lips.Formulation Type: Lip GlossBenefits: HydratingHighlighted Ingredients:- Shea Butter: Nourishes.- Peptides: Smooth and support collagen.- Vegan...

A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect...

WHAT IT DOES: Hyaluronic Acid Powder and Coconut Extract makes Lip Blush, ultra-comfortable, hydrating, and lightweight, all while having major staying power. A doe-foot applicator helps Lip Blush glide onto...

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.Highlighted Ingredients:- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).-...

Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Wild Cherry, White Flower, Cinnamon Bark, Caramel MilkFragrance Description: This floral-gourmand fragrance is rich, sexy, and unapologetically intense. It wears all day with an addictive trail. Juicy...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte...

What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish. Coverage: Full Finish: Matte Formulation: Liquid Ingredient Callouts: This product is vegan...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

WHAT IT IS: A statement fragrance accessory designed to carry your 10ml travel Easy Bake Intense in style, keeping your iconic scent always within reach!*FRAGRANCE NOT INCLUDED WHAT IT DOES:...

Have time to cook, meditate, take work calls AND self-care? Yeah, us neither! Now you can muti-task to the max with this super soft & stretchy silicone face mask holder. ...

Our Moisturizing Wand is a 100% vegan brush crafted from 3 different fiber lengths that allows you to effortlessly apply product in a thin, even layer across your face and...

What it is: A lightweight refillable eye serum that gently and visibly lifts, brightens and firms appearance, and de-puffs under and around the eye for fresher, youthful-looking skin.Skin Type: Normal, Dry, Combination,...

Thirsty for MORE? The super-potent ingredients from our original Thirst Trap Cocoon Mask have been boosted with 3 types of Hyaluronic Acid (HA3) and firming peptides to hydrate and strengthen your skin....

What it is: A unique blend of rosehip and damascus rose oils combined with 13 other skin-loving oils that give you a more even, bright, and smooth appearance.Skin Type: Normal, Dry, Combination,...

What it is: A deep-cleansing gel-to-foam formula that melts away makeup, gently exfoliates, and retains moisture for fresh, soft skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Pores, Dullness, OilinessHighlighted Ingredients:- 2% Gluconic...

WHAT IT IS: Our Easy Bake Pressed Powder Phone Grip is a phone grip version of our non-comedogenic super fine pressed powder with 12hr shine control for a non-caking airbrush...

What it is: A dual-sided, multi-use puff and sponge to effortlessly blend and set your glam—use with Easy Bake Pressed Powder for shine-free touch ups on the go.Brush Formulation: All FormulasBrush Coverage: BuildableIngredient...

What it is: A noncomedogenic, superfine, talc- and fragrance-free pressed powder with up to 12-hour shine control for a non-caking, airbrush-matte finish.Coverage: MediumFinish: MatteFormulation: Pressed PowderHighlighted Ingredients:- Rice Starch Powder: Absorbs excess oil.- Micronized...

What it is: A limited-edition blush palette with three ultra-pigmented matte powder blushes and a highlighter—wear alone or swirl shades for an ethereal look. Ingredient Callouts: These products are also vegan and...

What it is: An iconic loose powder duo for 18-hour wear without flashback, featuring pink to visibly brighten and peach to visibly correct.Coverage: LightFormulation: Loose PowderHighlighted Ingredients:- Micronized Powder: Allows you to layer...

WHAT IT IS: A high-performance undereye brush that delivers unprecedented precision, coverage & blending with a domed round head & angled edge for targeted application. WHAT ELSE YOU NEED TO...

WHAT IT IS: A set of five pocket-sized mini sponges for precise baking, setting and on-the-go touchups. WHAT IT DOES: Cute and practical, this travel-friendly set of five sponges is...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

Full-Coverage & Silky Smooth! Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula. The OG Collections: • The Icons Collection: Striking summer essentials.• The Rose Collection: All-time-favorite neutrals...

WHAT IT IS: An easy-to-use, dense, domed brush with state-of-the-art synthetic bristles to seamlessly buff product for a streak-free, blurred finish. Designed to work perfectly with the silky-smooth formulas of...

WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a...