Lift & Contour 1% Bakuchiol & Peptide Eye Serum

Tired eyes give you away before anything else does. The Wishful Lift & Contour 1% Bakuchiol & Peptide Eye Serum from Huda Beauty is a lightweight, refillable treatment that works on the under-eye and lid area — visibly lifting, brightening, firming and de-puffing so the whole eye zone reads fresher and more awake.

What it actually does

• Bakuchiol at 1%. The brand calls it the "kinder alternative to retinol" — its rejuvenating properties reduce the appearance of fine lines and wrinkles while improving visible elasticity.
• Matcha for brightness. Antioxidant-rich and high in caffeine, it visibly brightens dark circles and reduces the look of hyperpigmentation.
• Peptide support. Palmitoyl Tripeptide-5 plays a role in supporting collagen production and a healthy skin barrier, and Arabian jasmine is included for de-puffing.
• Refillable by design. The applicator is yours to keep — once empty, you recycle the inner cartridge and twist in a refill. The outer pack is FSC-certified and recyclable.
• Vegan and cruelty-free, per the brand's ingredient callouts.
• In an independent study cited by the brand (32 people, twice-daily use), 100% agreed the serum was very gentle on their eye area and 98% agreed their eye area appeared smoother after 10 days — brand-reported results.

How to use

1. Brand-new tube? Give the applicator five to ten pumps first so the serum starts flowing.
2. Dispense a pea-size dose from the pump, then sweep the applicator tip along the under-eye and across the lids, working upward toward the brow bone.
3. Pat any excess in with your ring finger.
4. Use it morning and evening — and whenever it features in your morning routine, make sunscreen the closing step before you head out.

Huda's tip: a pass over the lids is her shortcut for a visibly smoother, tighter-looking crepey area.

Is it right for you?

Questions

What is bakuchiol, and why not just use retinol?

Bakuchiol is an ingredient the brand describes as the "kinder alternative to retinol" — per that description, it targets the look of fine lines and visible elasticity while staying gentle, which matters on the delicate eye area.

How does the refill system work?

Keep the applicator. When the serum runs out, turn the empty tube to the left, twist and pull it out, then uncap a refill cartridge, insert it and twist into place. The empty cartridge and outer pack are both recyclable.

Can I wear it under makeup?

It's a lightweight serum meant for morning and evening routines — in the morning, apply it, pat in the excess, follow with SPF, then continue with your usual makeup.

How long will my order take to arrive?

Delivery takes 3 to 21 working days, depending on availability.

How do payment and returns work?

We accept credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns apply to defective, damaged or expired items only, reported within 1 day of delivery, with refunds issued to the original payment method within 15–30 days.