What it is: A powerful, rapidly plumping lip gloss that delivers lasting volume and hydration using scientifically tested, advanced lip-volumizing technologies. Formulation Type: Lip Gloss/Lip Plumper Benefits: Plumping Highlighted Ingredients:  -Lab-tested Blend (Atelocollagen,...

What it is: A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes. What it does: Inspired by the curves of a...

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume. Formulation Type: Volumizing, Lengthening Highlighted Ingredients: - Film-Forming Polymers: Lock...

What it is: A nourishing lip balm is infused with plumping hyaluronic acid to hydrate and soften, leaving lips feeling smooth, soft, and cushioned with moisture.Formulation Type: Lip Balm & Treatment Benefits: Hydrating Highlighted...

WHAT IT IS Our most-loved blush is back in stock just in time for the Holiday gifting season! Customize your set by choosing your favorite shade of Cloud Crush Blush,...

What it is: An ultra-moisturizing, nonsticky lip oil-gloss hybrid that hydrates with natural oils.Formulation Type: Lip GlossHighlighted Ingredients:- Sunflower and Jojoba Seed Oils: Soften lips.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A visibly plumping and volumizing serum that helps prep skin for flawless makeup application.Skin Type: Normal, Oily, Dry, CombinationConcerns: Dryness, Pores, Uneven skin toneHighlighted Ingredients:- Peptides, St John’s Wort, Hydrolyzed...

What it is: A complexion-inspired eyeshadow palette with 16 rich, creamy, and highly pigmented modern nudes.Highlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Supports skin’s health...

What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.Coverage: MediumFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and mineral oil. It is also vegan, gluten-free,...

What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose:...

What it is: A hydrating, full-coverage, weightless, four-in-one, concealer that conceals, contours, highlights, and retouches in a wide range of flawless shades. Coverage: Full Finish: Natural Formulation: Liquid Highlighted Ingredients: - Coconut Water: Aids...

What it is: A hydrating, full-coverage, weightless, four-in-one, concealer that conceals, contours, highlights, and retouches in a wide range of flawless shades. Coverage: Full Finish: Natural Formulation: Liquid Highlighted Ingredients: - Coconut Water: Aids...

What it is: A buttery, serum-light, buildable under eye, creamy concealer that effortlessly glides on skin to camouflage and cover imperfections for up to 24 hours. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

WHAT IT IS You can only get it here! This limited-edition Moon Crush Highlighter & Sun Bunny Bronzer set gifts you more than a golden, ethereal glow, you also get...

WHAT IT IS Set, blot, and touch up makeup with a silky-smooth powder that applies like a dream and helps hide oily shine without feeling heavy. Your heart will skip...

WHAT IT IS Open this unapologetically elegant emerald-cut palette and indulge in four of our fave face products, including Cloud Crush Blush in a full wardrobe of shades: GOLDEN HOUR, VELVET CRUSH,...

WHAT IT IS Start with Foreplay, finish with a mind-blowing mascara! Start by lengthening, thickening, and lifting your lashes to mind-blowing heights for 24+ hour improved mascara wear with pitch-black...

WHAT IT IS The Only Mascara & Liner So Good, They’re Better Than Sex! You always get voluptuous volume and lashes stretched to unbelievable lengths from Better Than Sex Mascara, but pair it...

WHAT IT IS Make every moment sparkle!! This exclusive collection includes a dazzling eye shadow palette of matte, shimmer, and metallic shades, Better Than Sex Foreplay Lash Primer, and iconic Better Than...

WHAT IT IS Why settle for just one when you can have twice the sex? This mind-blowing set includes two Better Than Sex Mascaras for great sex that’s twice as nice. Our...

Something blue? We’ve got you! Everything you need for your special day, including your something blue, is packed up in this pretty satin bag. The This Is My Something Blue Bow Barette...

WHAT IT IS Demand lashes so amazing, they’re better than sex! If you want voluptuous volume and lashes that are full, defined, and stretched to unbelievable lengths, this set includes...

WHAT IT IS Calling all lash lovers! Start with Foreplay Nourishing Mascara Primer to lock in 24-hour volume, length & curl, then finish with our revolutionary Damn Girl! creamy mousse...

WHAT IT IS Make every moment sparkle! This palette of 5 ultra-luxurious shadows includes rich mattes, opulent shimmers, and precious pearls in a pretty, jewelry-inspired compact so exquisite, it proves...

WHAT IT IS Transport yourself to Lake Como, Italy (without the airfare) with this sparkling fresh eye shadow palette inspired by our favorite summer cocktail! TELL ME MORE 18 Sparkling...

WHAT IT IS This juicy palette is packed with 18 super-sweet shades inspired by the fresh colors of real apples. Must-have neutrals and pops of red, green, and warm caramel...

WHAT IT IS This micro-fine, bevel-tipped brow detailer delivers smooth, creamy color with precise strokes, making it possible to mimic a professional microblading effect. Define arches, fill sparse areas, and...

WHAT IT IS Get a killer look that lasts for 12 hours with this intensely black, waterproof & retractable kajal eyeliner. This lightweight formula glides onto the waterline with ease...

WHAT IT IS Fake the full, fluffy, filled-in look of naturally lush brows with Brow Wig, brush-on brow extensions that shape, thicken, and groom with our innovative buildable hair fiber-gel...

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.Ingredient Callouts: Free of parabens and mineral oil. It is also...