Born This Way Super Coverage Multi-Use Concealer

Born This Way Super Coverage Concealer is Too Faced's full-coverage liquid concealer built to do four jobs: conceal, contour, highlight and refresh tired makeup. It is hydrating and weightless by the brand's description, with a natural finish and a broad shade range.

Coverage	Full, buildable
Finish	Natural
Formulation	Liquid
Key ingredients	Coconut water · alpine rose · hyaluronic acid
Free from	Parabens · also vegan and cruelty-free

What it actually does

• Covers fully, but stays light. Too Faced describes it as weightless and hydrating despite the full coverage, and says a small amount goes a long way.
• Four uses in one tube. The brand built it to conceal, sculpt, highlight and retouch, which is why shade choice matters so much with this one.
• Masks and smooths. According to Too Faced it hides imperfections while smoothing and shaping the skin for coverage that still reads as natural.
• Hydrating ingredient story. Coconut water for replenishing moisture, alpine rose for skin resilience, and hyaluronic acid for a smoother, more youthful appearance — all as described by the brand.
• Crease-free and non-comedogenic, with long wear, per Too Faced.
• Vegan, cruelty-free and free of parabens.

How to use

Too Faced gives four separate methods, and each one depends on the shade you reach for.

1. To conceal: dot it under the eyes or over areas of hyperpigmentation — anywhere you want more coverage — then tap it out with fingers or a sponge until it looks seamless. The brand notes it is opaque enough to cover tattoos.
2. To contour: pick a neutral or cool shade around three tones deeper than your skin, which reads as real shadow rather than muddy stripes.
3. To highlight: pick a shade two to three steps lighter than your skin in the same undertone, and place it on the high points of the face.
4. To retouch: one dot pressed onto wherever your makeup has gone flat revives the whole face without reapplying a base.

Is it right for you?

Questions

How many shades do I actually need?

One match for concealing is enough to start. If you also want to sculpt, Too Faced suggests a deeper shade for shadow and a lighter one in your undertone for the high points — so two or three in total.

Is it too heavy for daily wear?

The brand describes it as weightless and buildable, and notes that very little product is needed. Start with a single dot and build only where you need the coverage rather than loading the whole area.

Will it block my pores?

Too Faced lists the formula as non-comedogenic, meaning it is made not to clog pores. Breakout-prone skin should still remove it thoroughly at the end of the day.

When will it arrive and how do I pay?

Delivery takes 3 to 21 working days, depending on availability. Payment is by credit card, debit card, Instapay or mobile wallet — there is no cash on delivery. See our Shipping Policy.

Can I return it if the shade is wrong?

We only accept returns on defective, damaged or expired items, reported within 1 day of delivery; verified refunds go to the original payment method within 15–30 days. Shade changes are not covered — so message us before you order and we'll help you choose. See our Return & Refund Policy.