SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
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THE SOFIE EDIT

Fresh at SOFIE

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New discoveries, ready to discover at SOFIE. This edit pairs products featured in the brands’ official new-arrival collections with matching variants available in our inventory. Choose your preferred shade and size on the product page; availability is confirmed there.

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88 products

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…
Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.