SWIPE. SMOLDER. SEDUCE. Draw attention with a seductively smooth, ultra-creamy eyeshadow stick that applies instant high-impact color and sets to an all-day, crease-resistant matte finish. Fueled by Flexi-Lock Technology, it...

It’s giving smokeshow. NEW smolderEYES™ shadow liner doubles as an eyeliner + eyeshadow for 30-sec eyes that last. how to line, shade, & sculpt with the precision pencil tip for...

What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours.Highlighted Ingredients:- Candelilla Wax: Contributes to the flexibility of the...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is: A mechanical brow pencil with a distinctive triangular-shaped tip that combines the benefits of powder, pencil, and wax to effortlessly fill brows.Ingredient Callouts: Free of parabens, phthalates, and triclosan....

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES....

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1...

What it is: A clean, waterproof, retractable gel eyeliner powered by hyaluronic acid for the smoothest glide and easiest application in eye-intensifying colors. Benefits: Long-wearing, Waterproof Highlighted Ingredients: - Hyaluronic Acid: Locks in...

What it is: A shimmering eyeshadow duo that illuminates eyes with super-fine sparkles and multidimensional pearl pigments.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

What it is: A volumizing, long-wear mascara for up to 28 hours of volume and curl, with a smudge-proof formula that gives lashes nine times the volume and a double curl...

What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert.What Else You Need to Know: Goof Proof...

What it is: A clean, tinted mousse-gel for airy, feathery brows, boosted by hair care actives that condition and support full brow health. Highlighted Ingredients: - Castor Oil: Nourishes hair for...

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume. Formulation Type: Volumizing, Lengthening Highlighted Ingredients: - Film-Forming Polymers: Lock...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

ONLY AT SEPHORA What it is: A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash. Coverage: Light Finish: Radiant Formulation: Liquid Ingredient...

What it is: A lengthening and lifting mascara that sculpts and separates lashes with the unique, curved, comb-like applicator. Formulation Type: Lengthening Benefits: Long-wearing What Else You Need to Know: REFY Lash Sculpt creates a...

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.What Else You Need to Know: Precisely, My...

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on...

What it is: A long-wearing, ultra-creamy black mascara with a brush that coats every lash for an outrageously thick, lifted look.Formulation Type: VolumizingBenefits: Long-wearingIngredient Callouts: This product is cruelty-free.What Else You Need to Know: Get...

What It Does The Sheens Provides a sheer wash of shiny, pearlescent color Blendable cream formula glides on effortlessly and sets to a smooth finish without settling into fine lines...

What it is: An eye color kit curated as an ode to the mesmerizing beauty of the natural world where dreamy pastel tones meet modern elegance.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A palette that features a unique blend of soft neutrals, spiced oak, and rich cinnamon hues.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: This eight-shade palette...

What it is: A clean, clear brow gel boosted by hair care actives that fluffs, lifts, and sets brows in place while helping them reach their full growth potential.Highlighted Ingredients:- Panthenol...

What it is: A palette of modern nude shades inspired by the beautiful nuances of real skin tones.Highlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Helps...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: A waterproof version of Diorshow Overvolume mascara that successfully combines extreme volume and lash-by-lash definition.Formulation Type: VolumizingBenefits: Long-wearing, WaterproofWhat Else You Need to Know: This waterproof mascara instantly delivers extreme volume...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from warm neutrals to rich, bold tones in matte and metallic finishes. Ingredient Callouts: Free of parabens, phthalates, and contains...

Lines like a liquid. Glides like a pencil. 24/7 Liquid Stick Retractable Liner is a smooth gel eyeliner with liquid-like color intensity in one stroke with up to 24-hour long...

The ultimate tightline and waterline eyeliner in ultra-creamy, no-tug neutral shades.Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterproof Waterline Eyeliner Pencil for use on the...

Up to 8 Hour Long Lasting Wear Smooth & Even Application Helps Keep Vibrancy of Eyeshadow Paraben Free Cruelty Free Crease Resistant   Urban Decay Eyeshadow Primer Potion Original is...

This white-tinted tubing primer boosts volume, length & lift while wrapping each lash in protective tubes for healthier- & stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or...

Lime-coded lash extensions in a tube! The viral tubing mascara you love, now packaged with a twist of lime. how to apply 2 coats in an upward motion, pulling through...

What it is: An all-matte, neutral palette with iconic pigmented formulas that effortlessly sculpt and blend to create everyday-to-dramatic looks.Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.What...

What it is: An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable.Ingredient Callouts: This is vegan and cruelty-free.What Else You Need to Know: Mario’s dual-ended liner...

What it is: An iconic, moonlight-inspired palette with 12 universal, neutral shades in four finishes to create your most versatile, ethereal looks yet. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

Anastasia Beverly Hills Brow Definer is an all-in-one triangular-tipped retractable eyebrow pencil for defining, filling, and detailing brows. Available in 12 shades, this eyebrow pencil features three different-sized edges for versatility in application. The soft,...

Liquid Liner is a water-resistant, highly pigmented, true-matte liquid liner that glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip precision applicator, this liner lets you flawlessly create...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

What it is: An advanced, makeup-skincare hybrid formula that illuminates the under-eye area by targeting dark circles and dullness for brightness that lasts up to 24 hours. Coverage: Medium Finish: Radiant Formulation: Cream Highlighted...

Made with innovative color-shifting pigments, CHROMIUM LIQUID EYESHADOW moves seamlessly between 3 striking shades for a mesmerizing multidimensional look. Though it’s most dramatic applied in one swipe across the lid, CHROMIUM can also be...

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.Ingredient Callouts: Free of parabens and mineral oil....

What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates...

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What...

About the Product What it is: A bestselling, extreme-precision liquid liner, now with optimized ink flow and transfer-proof long wear in a luxe aluminum pen.Benefits: Long-wearing, WaterproofIngredient Callouts: Free of parabens. It is...

What it is: A hydrating and concealing under eye brightener with effortless light coverage that’s clinically proven to illuminate + hydrate skin over time.  Coverage: LightFinish: Radiant Highlighted Ingredients:- Olive-Derived Squalane and Plant-Derived...