What it is: An endlessly buildable volumizing mascara with a custom designed brush that delivers smooth, clump-free coats with every layer.Formulation Type: Volumizing, LengtheningIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral...

Discover our 39 matte and shimmering eyeshadows with a highly blendable formula. ARTISTRY IS CALLING In 1984, we introduced ARTIST SHADOW, the largest eyeshadow shade range ever seen on the...

Our mini ARTIST TO GO EYESHADOW PALETTE is designed to go wherever you do, featuring 6 shades with buildable intensity and ultra-easy blending. EXPRESS YOUR PROFOUND SELF WITH OUR 4...

This 3-in-1 eye stick is waterproof and 24h lasting, perfectly suitable for sensitive eyes. Use it as a kohl, eyeliner, or eyeshadow This vegan, 24HR multi-use stick provides blendable, creaseless...

Get to the drama.Our supercharged mascara powered by Estée Lauder science delivers instant, high-powered volume and length, plus continuous care. 92% saw longer, fuller, restored looking lashes.* Infused with 100%...

Sumptuous Extreme Multiplying Volume Mascara creates outrageous volume, lift and curves for an audacious, false-lash effect.Eyes look brighter, wider, more seductive.Lashes seem to multiply, magnify, grow to extremes.Extreme Bold Volume™...

What it is: A mascara that combines extreme volume and lash-by-lash definition in a high-intensity, no-transfer shade of black. Benefits: Volumizing, Long-wearing What Else You Need to Know: This intensely pigmented mascara instantly...

Darlings, I have bottled 30 years of artistry into 30 seconds to give you speedy, easy, bigger, brighter eyes! Crease-proof, waterproof and fade-proof, the self-priming, dream-glide formula, with high-impact Colour-Boosting...

What it is: An 18-pan essential palette of textures and neutral shades in Natasha’s iconic, user-friendly, velvety-soft formulas, designed to sculpt and enhance eyes. What Else You Need to Know: Natasha expands...

The MINI GLOOM PALETTE is a 5-pan modern take on moody, mossy tones. Featuring cool-toned muted greens and shimmering pops of taupe and rose, each shade is crafted in Natasha’s iconic Matte,...

What it is: An eyeshadow compact featuring the beloved iconic sparkling shade Mia, paired with a perfect pinky-nude matte transition shade and a built-in mirror. What Else You Need to Know: Designed...

What it is: A peptide-powered lash serum for sensitive eyes for visibly thicker, longer-looking lashes and less lash fall-out.Formulation Type: LengtheningHighlighted Ingredients:- LashCatalyst™ Peptide Complex: Research-backed peptides for thicker, longer-looking lashes.- Chamomile...

Meet the tubing mascara that goes to great lengths & stays put from day to night. Formulated with anti-smudge tubing polymers, it wraps each lash & locks them in for...

Condition while you coat! This exclusive mascara not only provides extreme volume and length, but is infused with a lash-loving blend of peptides, panthenols, and natural waxes. These key ingredients...

The missing step in your lash routine that you never knew you needed! Specially formulated with a blend of no-flake minifibers and peptides, GrandePRIMER coats your lashes to prepare them...

What it is: A long-wearing and waterproof lash line-enhancing eyeliner for tightlining, defining, and waterline brightening. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

What it is: An iconic eye palette that tells Mario’s dream color story with 12 signature shades in glossy shimmer, sueded matte, and natural metallic finishes. Formulation: Pressed Powder Ingredient Callouts: Free of...

DESCRIPTION With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging. Get 24 hours (or...

DESCRIPTION Your new refreshing eyeshadow experience Extremely long lasting: up to 20h wear Effortless silky application with high-impact color payoff  Infused with Goji Berry Extract and hydrating Ceramides CoolTouch Aqua-Fusion...

DESCRIPTION Get semi-permanent salon-treated brows at home. No ouch. No commitment. Apply, Swipe & Reveal for your best brows yet. It’s your brows, but better. Patented Liquid Blading Technology uses treated pigments and dyes to...

DESCRIPTION Customize your brow look with our two-in-one groomer that delivers the rich color and hold of a pomade with the ease and precision of a pencil. Use the blendable...

DESCRIPTION An exceptional alternative to lash extensions, Infinite Rizz is a longwear, water-resistant, smudge-proof mascara that delivers luscious length and bold volume—all while nourishing your lashes and keeping them soft,...

DESCRIPTION Treat yourself to the thickest, flutteriest lashes that last and last. Our oxygen-activated formula coats each lash in inky-black gloss, for fanned-out smudge-free curves that just won’t quit. Lift,...

A universal clear brow styling gel that shapes, lifts and sets with flexible hold- never stiff, sticky or crunchy. DESCRIPTION The gel-like texture coats the eyebrows in a flexible film...

What it is: A beginner-friendly micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. Highlighted Ingredients: - Mineral-Based Pigments: Create the most natural-looking payoff. - Provitamin B5: Conditions and...

What it is: An award-winning mascara that lengthens and lifts with 12-hour wear—it’s safe for sensitive eyes and resists clumping, flaking, and smudging. Formulation Type: Lengthening Benefits: Long-wearingHighlighted Ingredients: - Arginine and Biotin: Lash...

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.Formulation Type: VolumizingHighlighted Ingredients:- Arginine: Supports stronger, healthier-looking lashes.- Provitamin B5:...

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.Highlighted Ingredients:- Jojoba Seed Oil: Helps to nurture and gently...

What it is: A clear eyebrow gel that adds shape and structure with a comfortable, medium 8-hour hold and natural finish. Highlighted Ingredients: - Hydrolyzed Quinoa: Is a protein-rich extract that...

What it is: A liquid eyeliner with an ultra-fine tip for precise definition and smudge-proof, all-day wear.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

MicroStroke Brow Pen delivers unparalleled precision and buildable dimension for full, defined brows that last up to 24 hours. Its micro-fine brush tip creates realistic, hair-like strokes for your most natural-looking brows...

What it is: A dual-shade eyebrow powder compact for achieving a natural-looking, ombré effect. What it does: Create beautiful and natural brow effects with Anastasia's bestselling Brow Powder Duo. This...

Anastasia Beverly Hills DIPBROW® Pomade is a full-pigment, fade-resistant, waterproof eyebrow pomade available in 11 shades to fill and detail eyebrows. The long-lasting, smudge-proof, buildable formula glides on smoothly to skin and hair and allows time...

Anastasia Beverly Hills Brow Pen easily builds dimension by micro-stroking in areas you want more fullness. The waterproof formula glides on effortlessly with a featherlight feel, creating unparalleled hair-like detail with precision...

Anastasia Beverly Hills Tinted Brow Gel is a lightweight eyebrow gel that sets brows with a flexible hold and a tinted finish. The fully pigmented gel formula features light-reflecting pearls that create...

Experience high-level sparkle with this ultra-reflective Loose Glitter from Anastasia Beverly Hills. Create an instant multidimensional effect with pro-level, extra-glam glitter for face, body and hair. Choose from rich jewel tones and...

A must-have for every makeup artist, this kit-friendly brow palette features all 11 shades of Brow Powder Duo plus Brow Primer. The finely milled, highly pigmented powder formula delivers smooth, buildable color for natural to bold brows,...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades—from warm-toned neutrals to brilliant golds—in matte and metallic finishes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades—from earth-toned neutrals to hazy hues in matte and metallic finishes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less...

What it is: A brow serum that noticeably improves texture, manageability, and encourages fuller-looking brows. Highlighted Ingredients:  Red Clover Extract: Helps to encourage fuller-looking brows and protect against breakage. How to...

What it is: A brow serum that noticeably improves texture, manageability, and encourages fuller-looking brows. Highlighted Ingredients:  Red Clover Extract: Helps to encourage fuller-looking brows and protect against breakage. How to...

What it is: A triple-tip brow pen that instantly fills in brows and mimics the look of natural brow hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A volumizing mascara with a dual-sided brush; bristle side boosts volume by 242%, comb side separates & defines for fuller, flake & clump free lashes.Formulation Type: Volumizing, Curling, Lengthening...

What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.Formulation Type: VolumizingHighlighted Ingredients:- Weightless Cloud Fiber Tech:...

What it is: An easy-to-use, microfine gel pencil that fills and defines brows for soft, natural-looking fullness. Highlighted Ingredients:  Sunflower oil: Rich in nourishing vitamin E and known to provide lightweight...

What it is: A waterproof, tinted eyebrow gel, with volumizing fibers, that builds, shapes, tints, and keeps your brows in place for up to 24 hours. Highlighted Ingredients: - Castor Oil...

What it is: A fan-favorite, water-based liquid-glitter eyeliner that adds sparkle and high-impact shimmer to your eye makeup looks. Highlighted Ingredients: - Vitamin C: Visibly brightens complexion. - Cactus Flower Water:...

What it is: A dual-ended ink stain and waterproof eyebrow pencil that fills and defines brows with microblade precision for up to 24 hours. Ingredient Callouts: Free of sulfates SLS and SLES,...

Waterproof. Crease-proof Transfer proof Smudge proof Long wear 16 hours Easy and smooth application Lightweight feel   Our Naked Eyeshadow Sticks are an innovation in easy eye makeup. Whether you prefer...

Introducing a new generation of tubing mascara: lash augmenting up to 24HR lift and length, no droop. Featuring an 89% serum-soaked technology with up to 24HR wear, yet removes in...