Eye

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is:A hybrid, waterproof kohl eyeliner pencil.What it does:This long-lasting formula combines the silky application of a liquid liner with the sultry, smudgy texture of kohl. Blend it with...

What it is: A new, creamy-matte, high-pigment eyeliner in the iconic Pillow Talk smoky berry-brown shade.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This eyeliner has excellent blendability with flawless...

Color outside the lines. Create the ultimate holiday soft-glam look with our limited-edition eyeshadow sticks, inspired by late '80s and early 2010s music culture. These lightweight, creamy sticks are buildable,...

What it is: A dual-ended brow pencil that features a custom oval tip for extreme ease in defining, shaping, and shading in the brows.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What...

What it is: A clean and easy-to-apply, creamy brow wax that delivers fuller-looking brows with a strong but flexible hold and a hint of tint that lasts all day.Highlighted Ingredients:- Argan...

ustomize your liner look with this easy to use, richly pigmented liquid liner. The flexible yet structured brush tip provides an artistry feel that effortlessly glides over the lid with...

A limited-edition talc-free, clean, and ultra-wearable eye palette, featuring 8 lavender kissed hues and balanced wearable neutrals. Shades:Pink Salt is a foiled iridescent lavenderRosewater is a matte soft neutral pinkLavender is a matte...

This palette is the go-to for any occasion, with 18 gorgeous talc-free shades in a variety of finishes, ranging from staple neutrals to bold pops of color, all included in...

What it is: A talc-free, travel-friendly, mini eyeshadow palette that achieves all of your favorite looks with eight classic shades.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.Formulation Type: Volumizing, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Lacquer Tree and Rice Bran Waxes: Act as a vegan...

An award-winning, easy-to-use, transfer-proof clean brow pencil that delivers 24 hour staying power.HausTech Powered™ with Micronized Pigments + Vitamin E The Deep Dive This Best of Beauty winning brow pencil...

What it is: Clean, transfer-proof, multi-use pigment paints that leave skin feeling moisturized and nourished. Highlighted Ingredients: - Plant Squalane: Protects and softens skin. - Hyaluronic Acid: Provides skin-loving hydration. -...

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

Limited edition, clean, luxuriously smooth eyeshadows with next-level pigment payoff in plush matte, chrome shimmer and bio-glitter shades. Curated 6-way combos offer high impact and highly compatible hues for laid-back...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush. Benefits: Long-wearing, Waterproof Highlighted Ingredients:  - Charcoal Pigment: Delivers clean, intense...

What it is: A mini edition of the Allure Award-winning Tartelette™ In Bloom palette, featuring six everyday eyeshadows in neutral and bronze shades.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.-...

What it is: A mini palette of six warm and toasty eyeshadow shades for on the go.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.- Mineral Pigments: Soothe and soften skin's...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

We get it, liquid eyeliner can feel like a slippery slope. It’s a fine line (literally) between a light, natural look, a classic cat eye, and dramatic wings. Roller Liner liquid eyeliner...

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.Ingredient Callouts: Free of parabens. It...