B STRUCTURAL VOLUMIZING + LENGTHENING MASCARA

B Structural is the mascara Haus Labs by Lady Gaga built around vegan B-Silk™, a bio-engineered polypeptide that wraps each lash in a flexible web. The brand's promise is five times more fanned-out volume with length to match — and lashes that are being conditioned while they wear it.

What it actually does

• Volumises, lengthens and curls. Haus Labs lists all three as the formulation type, with 5X fanned-out volume as the headline claim.
• Holds without stiffness. The vegan B-Silk™ matrix is described as invisible and web-like, giving soft, flexible hold that you can keep building.
• Strengthens over time. According to the brand, the coat fortifies lashes and continued use makes them stronger.
• Conditioning ingredients. Rice protein is included to support hair health, and panthenol from vitamin B5 to condition and nourish.
• Made for sensitive eyes. The brand states the formula is safe for them, and that it does not go clumpy or flaky.
• 12-hour lifted wear that Haus Labs says is easy to build and easy to take off.
• Vegan, gluten-free, cruelty-free, in recyclable packaging.

How to use

1. Work from root to tip, coating the lash fully, and add layers until it looks the way you want.
2. Use the flat side of the wand when you want to lay down more pigment.
3. Turn to the hourglass side to fan the lashes out.
4. Removal is straightforward — the brand designed it to come off without a fight.

Is it right for you?

Questions

What is B-Silk™?

A bio-engineered, vegan polypeptide. Haus Labs describes it as forming an invisible web around the lash that gives flexible hold and buildable volume while strengthening the lash itself. The brand calls this the first vegan B-Silk™ powered mascara formula.

What did the brand's study report?

Haus Labs cites a third-party consumer perception study of 100 participants aged 18–55. Right after one use, 91% agreed it does not clump. At the 12-hour mark, 95% agreed it was long-wearing with lashes still lifted and 92% agreed it felt weightless. After four weeks, 96% agreed their lashes felt conditioned. These are participants' own ratings reported by the brand.

Can I wear it if my eyes are sensitive?

The brand states the formula is safe for sensitive eyes. If you wear contact lenses or react easily, start with one eye on a quiet day rather than before an event.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Weekends and official holidays do not count as working days.

Payment and returns?

Pay by credit card, debit card, Instapay or mobile wallet; cash on delivery is not offered. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days.