WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1...

It’s giving smokeshow. NEW smolderEYES™ shadow liner doubles as an eyeliner + eyeshadow for 30-sec eyes that last. how to line, shade, & sculpt with the precision pencil tip for...

WHAT IT IS Moisturizing color correctors are like waving a magic wand to erase the appearance of dark spots, redness, discoloration & more! WHY WE LOVE IT creamy correctors with...

Level up your lash game with the tartelette™ lash curler, a sleek, easy-to-use tool that serves effortless lift & curl in a squeeze. Designed to hug all eye shapes without...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS "I created this 5-point freckle stamp to give you effortless freckle clusters in 5 seconds. It's the ultimate lazy-girl hack!" - Maureen Kelly, Founder & CEO WHY...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS The pout that keeps selling out! This 12-hr hydrating lip treatment mask makes lips softer & smoochable overnight.  WHY WE LOVE IT creamy formula melts onto lips...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

WHAT IT IS Achieve ultimate dark circle defense™ with this revolutionary undereye color corrector. WHY WE LOVE IT multi-tasking, nutrient rich concealer helps even skin tone instantly helps reduce appearance...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT IS The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! WHY WE LOVE IT fluffy, dome foundation brush – viral for a...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

Sweet treats for your cheeks! This 2-in-1 blush duo is our secret recipe for the perfect pop of color. how to Swipe. Blend. Stack ‘em up or wear solo! dip...

Your hero after a night out! This micellar water is a gentle, no-rinse facial cleanser that removes makeup, oil & impurities. how to soak cotton pad with product & apply...

The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! Now with a limited-edition rose gold handle. how to dispense a quarter-size amount of foundation...

No filter needed with the angled blur brush! This uniquely designed brush diffuses powder foundation effortlessly, even in hard-to-blend areas how to use brush to apply power foundation onto skin...

This essential 2-in-1 blush brush pairs perfectly with NEW macaron blush & glow™ duo. how to apply cream blush with dense end of brush set with powder blush using fluffy...

This oversized, fluffy powder brush sets your look in place with a soft-focus finish.   how to dust powder onto face with brush & sweep outward to blend

triple the threat: moisturizer, makeup & SPF 20 in one! Light, whipped & fluffy - like a treat for your skin! moisturizer, makeup + SPF 20 all-in-1 medium buildable coverage,...

Your lips deserve a treat, too! This limited-edition collection features a delicious vanilla icing scent + mauve shade in your fave juicy lip formulas. how to click up & apply...

Your glow-up in a bottle! This radiant booster does it all—wear it alone for a lit-from-within glow, mix it with foundation for next-level dew, or use it as a highlight...

The debate is over—you don’t have to choose! Get the definition of a liner, the staying power of a stain marker & the shine of a gloss—all in 1. how...

Your fave juicy lips, now cherry coded! 🍒 Our best-selling maracuja juicy lips get a sweet twist with a limited-edition cherry crush shade & irresistible cherry scent. how to click...

Your lips’ ultimate dessert! A caramel-scented lip treat that melts into your pout for hydration & a glossy finish. With our custom curved lip scoop tip, it’s perfect for a...

"So brand safe I landed a tarte collab!” xo, Tana Limited-edition lip kit with maracuja juicy lip plump + FREE lip liner! how to trace your natural lip line with...

Longwear lip tint with a pompom cushion tip for lip blushing in a click! Get transfer-proof color that stays juicy from A.M. to P.M. how to click it: tap the...

"So brand safe I landed a tarte collab!” xo, Tana Limited-edition lip kit with maracuja juicy melt mask + FREE lip liner! how to trace your natural lip line with...

Sugar, spice & pout so nice! FREE NEW lip liner in rosy mauve with matching, internet-breaking maracuja juicy lip plump shimmer glass. how to trace your natural lip line with...

All-in-1 plumping balm, gloss, color & hydrating treatment with buildable coverage & a glossy plump finish. Now in a limited-edition peppermint swirl scent & shade! how to click up &...

We heard you like it fast. NEW tartelette quick stick™ serves a slanted tip that hits the spot every time. Glides along the lashline just right. One stroke is all...

We heard you like it fast. NEW tartelette quick stick™ serves a slanted tip that hits the spot every time. Glides along the lashline just right. One stroke is all...

2-in-1 eye tool with a precision liner & velvety-smooth shadow stick for effortless eyes in 30 seconds! how to glide the ultra-creamy gel liner along your lash line pop on...

Get 3 double-ended eyeshadow & liner sticks for less than the price of 2 in this trio for fierce & flirty eyes - that’s

This white-tinted tubing primer boosts volume, length & lift while wrapping each lash in protective tubes for healthier- & stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or...

Game-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- & healthier-looking lashes. how to place the brush at the base of your lashes wiggle &...

Meet the highly anticipated sequel to our best-selling XL maneater™ after dark palette! This XL palette delivers the ultra-blendable, high-impact pigments you love, now in even more must-have hues. Complete...

Lime-coded lash extensions in a tube! The viral tubing mascara you love, now packaged with a twist of lime. how to apply 2 coats in an upward motion, pulling through...

Set of 4 lights, camera, lashes™ mascaras aka a push-up bra for your lashes!™ This 4-in-1 mascara volumizes, lengthens, curls & conditions. how to place the brush at the base...

Buy 1 maneater™ mascara, get 1 FREE! These eye-opening essentials find & flutter every lash. how to place mascara brush at root of lashes & wiggle in a zig zag...

4 sweet treats in 1 (including 2 FREE mascaras)! Plus, FREE charm & loop keychain. how to wiggle tartelette™ tubing lash primer brush from lash base to tip wait a...

Take home a decade of viral adventures! Designed on #tarteIsland, this palette is your passport to effortless beachy looks. how to using your favorite shadow brush, mix & match shades...

From quick looks to full beats, this pocket-size palette is perfect for on-the-go glam!

Mini version of the OG tartelette™ palette with 6 matte & shimmer shadow shades so you can glam on the go! how to using your favorite shadow brush, mix &...

Effortlessly fill & fluff with this 2-in-1 brow tool! how to use the pencil side to shape brows, gliding the tip along the shape of your brow fill in sparse...

Multi-tasking gel that tints, tames & gives major brow goals. how to brush through your brows using the tiny tapered brush using short strokes through the brow, build thicker-looking brows...

Strong independent lashes that don’t need no mascara!

This blending brush is your concealer’s new BFF! how to dot concealer onto undereyes & over imperfectionsblend in circular motions

Pump up the volume with this limited-edition maneater™ lash curler & mascara set! how to place the open curler on bare lashes, getting as close to the base of the...

Double the brush, double the drama. This dual-ended eyeliner brush defines & smokes out your look in seconds! how to dip thin end into liner & glide along the lash...