It’s giving smokeshow. NEW smolderEYES™ shadow liner doubles as an eyeliner + eyeshadow for 30-sec eyes that last. how to line, shade, & sculpt with the precision pencil tip for...

WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1...

WHAT IT IS "I created this 5-point freckle stamp to give you effortless freckle clusters in 5 seconds. It's the ultimate lazy-girl hack!" - Maureen Kelly, Founder & CEO WHY...

WHAT IT IS Moisturizing color correctors are like waving a magic wand to erase the appearance of dark spots, redness, discoloration & more! WHY WE LOVE IT creamy correctors with...

Sweet treats for your cheeks! This 2-in-1 blush duo is our secret recipe for the perfect pop of color. how to Swipe. Blend. Stack ‘em up or wear solo! dip...

This white-tinted tubing primer boosts volume, length & lift while wrapping each lash in protective tubes for healthier- & stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or...

Lime-coded lash extensions in a tube! The viral tubing mascara you love, now packaged with a twist of lime. how to apply 2 coats in an upward motion, pulling through...

Level up your lash game with the tartelette™ lash curler, a sleek, easy-to-use tool that serves effortless lift & curl in a squeeze. Designed to hug all eye shapes without...

Ergonomically designed eyelash curler for an easy & painless eyelash curl. how to using a mirror, place the open curler on bare lashes, getting as close to the base of...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS Get SET for tarte's new setting powder: set SEXY WHY WE LOVE IT SET NET sifter is less mess, no stress set, smooth & slay: triple threat is...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS Our glossiest, shiniest, juiciest formula drenches lips in a slick, wet-look finish for record-breaking wet lips! WHY WE LOVE IT mirror-shine balm, gloss & color all-in-1 leaves...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

Your ultimate duo for a snatched look: sculpt tape™ contour + a brush! how to twist to unlock & squeeze product into applicator tip apply 2-3 dots of sculpt tape™...

WHAT IT IS Achieve ultimate dark circle defense™ with this revolutionary undereye color corrector. WHY WE LOVE IT multi-tasking, nutrient rich concealer helps even skin tone instantly helps reduce appearance...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT ISA convenient tool for applying lashes WHY WE LOVE ITApply false lashes like a PRO with this easy-to-use lash placement tool. Designed for goofproof applications of false lashes,...

WHAT IT IS The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! WHY WE LOVE IT fluffy, dome foundation brush – viral for a...

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.Formulation Type: Curling and Lengthening...

What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Shea Butter: Conditions.- Castor...

What it is: An ultra-conditioning lash treatment primer that delivers volume to your lashes before you even apply mascara.Highlighted Ingredients:- Cellulose: Plant-derived thickening agent.- Caranuba Wax: Emollient from the leaves of...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

The yoga pants of concealer!™ Flex your best skin with powerFULL, skin-lovin’ coverage that works harder than your fave yoga pants! powerful skincare meets powerful full coverage hydroflex technology™ moves...

We’re bringing Big Stick Energy™ with the 1st-ever shape tape™ concealer in a stick! Why choose between coverage & skincare when you can have both?! how to dot & swipe...

It's love at 1st dot with our blush tape™ liquid blush! how to twist to unlock & squeeze product into applicator tip apply 2-3 dots along cheekbones buff & blend...

Light-as-air formula with medium-buildable coverage! how to Pump a dime-sized amount onto back of hand & dot evenly onto face. Using the a foundation brush, blend in circular motions, starting...

What it is: A bestselling foundation, now in a powder. Coverage: Medium Finish: Matte Formulation: Pressed Powder Highlighted Ingredients: - Amazonian Clay: Nature’s perfect ingredient for better, longer, truer wear. - Hyaluronic Acid: Intensely hydrates....

A “no-makeup” must-have for healthy-looking skin. how to smooth a small amount onto skin with fingers, a sponge or brush this formula is buildable, so layer as needed" Amazonian Clay...

Amazonian clay 16-hour full coverage foundation 1.7 fl oz / 50 mL the buffer™ brush Whip up your best-looking skin ever with this viral duo for a full coverage, non-creasing,...

Give your lips a lift! Re-think lip liner with maracuja juicy lift liner, designed with an angled tip to to effortlessly line, shape & fill for your juiciest look yet....

maracuja tinted moisturizer 1.01 fl oz / 30 mL angled complexion brush The perfect pair: maracuja tinted hydrator & FREE tinted hydrator brush! how to apply tinted moisturizer to primed...

A lip stain & liner in 1 that defines, tints & stays put! how to use the FlexFelt tip to trace your lip line hold tip at an angle to...

Your fave juicy lips, now cherry coded! 🍒 Our best-selling maracuja juicy lips get a sweet twist with a limited-edition cherry crush shade & irresistible cherry scent. how to click...

Your lips deserve a treat, too! This limited-edition collection features a delicious vanilla icing scent + mauve shade in your fave juicy lip formulas. how to click up & apply...

Essential lip liner & hack for fuller-looking lips! how to trace your natural lip line fill your lips apply your fave maracuja juicy lip travel-size maracuja juicy lip liner by...

What it is: A high-shine, peptide-infused formula with 37 lip-loving ingredients that plumps and smooths look of lips. Includes a mystery charm. Formulation Type: Lip Gloss Benefits: Plumping Highlighted Ingredients: - Maracuja Oil:...

macaron blush & glow™ duo double-ended cream & powder cheek brush Sweet treats for your cheeks! This 2-in-1 blush duo is our secret recipe for the perfect pop of color....

glow pot eyeshadow glow pot eye & cheek brush Jewelry for your lids!™ This is your glow-to duo for a party-ready look that steals the spotlight. Buy glow pot &...

maracuja juicy plumping lip oil net 2.4 mL / 0.081 Fl. Oz. maracuja oil 1.4 fl oz / 50 mL Rethink natural™ with this powerhouse nourishing duo! Buy maracuja oil...

tartelette™ tubing mascara net 8 mL / 0.27 Fl. Oz. tartelette™ tubing lash primer net 8 mL / 0.27 Fl. Oz. Get the 1st ever tubing primer with a FREE...

key largo GLOW body oil kabuki body brush Your power duo for a sunkissed summer glow: Key Largo GLOW body oil & FREE kabuki brush! how to shake Key Largo...

Life Lock™ hydrating setting spray net 100 mL / 3.38 Fl. Oz. tartelette™ tubing mascara net 8 mL / 0.27 Fl. Oz. 10-in-1 weightless setting spray clinically proven to lock...

What it is: A visibly plumping peptide-infused lip liner with hyaluronic acid that gives a plumping effect, and cooling feel, minus the burn, and includes a free charm.Formulation Type: Lip LinerBenefits: PlumpingHighlighted Ingredients:-...

The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! Now with a limited-edition rose gold handle. how to dispense a quarter-size amount of foundation...

This essential 2-in-1 blush brush pairs perfectly with NEW macaron blush & glow™ duo. how to apply cream blush with dense end of brush set with powder blush using fluffy...

This oversized, fluffy powder brush sets your look in place with a soft-focus finish.   how to dust powder onto face with brush & sweep outward to blend complexion powder...

triple the threat: moisturizer, makeup & SPF 20 in one! Light, whipped & fluffy - like a treat for your skin! moisturizer, makeup + SPF 20 all-in-1 medium buildable coverage,...

Your glow-up in a bottle! This radiant booster does it all—wear it alone for a lit-from-within glow, mix it with foundation for next-level dew, or use it as a highlight...

The debate is over—you don’t have to choose! Get the definition of a liner, the staying power of a stain marker & the shine of a gloss—all in 1. how...