WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1...

What it is: A limited-edition cheek palette, including a talc-free bronzer, blush, and highlighter.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, and truer wear.- Mineral Pigments: Soothe and...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS "I created this 5-point freckle stamp to give you effortless freckle clusters in 5 seconds. It's the ultimate lazy-girl hack!" - Maureen Kelly, Founder & CEO WHY...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS The pout that keeps selling out! This 12-hr hydrating lip treatment mask makes lips softer & smoochable overnight.  WHY WE LOVE IT creamy formula melts onto lips...

WHAT IT IS Our glossiest, shiniest, juiciest formula drenches lips in a slick, wet-look finish for record-breaking wet lips! WHY WE LOVE IT mirror-shine balm, gloss & color all-in-1 leaves...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

WINNER: Best Concealer, Allure Readers’ Choice Award 2023 *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS Shape tape™ enters her radiant era! Medium...

WHAT IT IS swipe away those dark circles with this dynamic duo for the ultimate dark circle defense™ WHAT'S INCLUDED colored clay CC undereye corrector achieve ultimate dark circle defense™...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT IS The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! WHY WE LOVE IT fluffy, dome foundation brush – viral for a...

What it is: A makeup setting spray that keeps your makeup locked in for up to 16 hours, all while refreshing and hydrating your skin with every spritz. Highlighted Ingredients: - Bakuchiol:...

What it is: A mini edition of the Allure Award-winning Tartelette™ In Bloom palette, featuring six everyday eyeshadows in neutral and bronze shades.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.-...

What it is: A mini palette of six warm and toasty eyeshadow shades for on the go.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.- Mineral Pigments: Soothe and soften skin's...

WHAT IT IS A full-coverage foundation without the full feel! WHY WE LOVE IT nourishing, natural matte finish never looks dry tape technology™ helps smooth texture & blur the appearance...

WHAT IT IS Full-coverage, skincare-infused concealer. WHY WE LOVE IT feels like an eye cream but delivers full coverage with a natural radiant finish covers the look of dark circles,...

WHAT IT IS The first-ever vegan skincare foundation! WHY WE LOVE IT moisturizer, concealer, foundation & SPF in 1 clinically hydrates & helps skin appear plumper ultra-nourishing babassu gives skin...

WHAT IT IS The yoga pants of concealer!™ Flex your best skin with powerFULL, skin-lovin’ coverage that works harder than your fave yoga pants! WHY WE LOVE IT powerful skincare...

WHAT IT IS Skin-lovin' superfruit infused tinted moisturizer! WHY WE LOVE IT delivers 12-hr hydration & wear naturally radiant finish that looks & feels like skin skin-loving formula delivers light-buildable...

WHAT IT IS Revolutionary matte tinted moisturizer for a no-makeup-makeup look! WHY WE LOVE IT medium-buildable coverage with a natural matte finish blurs look of pores, texture & fine lines triple-B...

WHAT IT IS Full coverage concealer with a natural radiant finish for smoother, brighter, more lifted & youthful-looking eyes in seconds! WHY WE LOVE IT full coverage of a liquid...

WHAT IT IS Loose powder foundation with natural finish! WHY WE LOVE IT featherlight, full coverage with natural (not flat) finish blurs appearance of pores, fine lines & wrinkles triple-gem...

WHAT IT IS Pores? No more with this foundation stick! WHY WE LOVE IT super soft, buttery stick formula glides on smooth delivers medium-buildable coverage with a natural matte finish...

sweet & simple triple the threat: moisturizer, makeup & SPF 20 in one! let’s chat about it Light, whipped & fluffy - like a treat for your skin! moisturizer, makeup...

WHAT IT IS DIY freckles in seconds for super cute, beachy vacation skin without leaving your house WHY WE LOVE IT fiber bristle brush with angled tip mimics the look...

WHAT IT IS Foolproof face & body bronzer so you can bronze & sculpt with ease WHY WE LOVE IT multitasking bronzer with natural matte finish super soft, silky powder...

WHAT IT IS Achieve a full face of flawless with this iconic trio of best-selling complexion to correct, conceal & brighten! WHAT'S INCLUDED travel-size shape tape™ concealer Best-selling concealer from...

WHAT IT IS Moisturizing color correctors are like waving a magic wand to erase the appearance of dark spots, redness, discoloration & more! WHY WE LOVE IT creamy correctors with...

WHAT IT IS Best-selling foundation now in a powder for flawless, lightweight coverage anytime, anywhere! WHY WE LOVE IT medium coverage, natural matte finish skin-mimicking powder minimizes creasing, caking &...