WHAT IT IS Full-coverage, skincare-infused concealer. WHY WE LOVE IT feels like an eye cream but delivers full coverage with a natural radiant finish covers the look of dark circles,...

WHAT IT IS The first-ever vegan skincare foundation! WHY WE LOVE IT moisturizer, concealer, foundation & SPF in 1 clinically hydrates & helps skin appear plumper ultra-nourishing babassu gives skin...

WHAT IT IS Skin-lovin' superfruit infused tinted moisturizer! WHY WE LOVE IT delivers 12-hr hydration & wear naturally radiant finish that looks & feels like skin skin-loving formula delivers light-buildable...

WHAT IT IS Revolutionary matte tinted moisturizer for a no-makeup-makeup look! WHY WE LOVE IT medium-buildable coverage with a natural matte finish blurs look of pores, texture & fine lines triple-B...

WHAT IT IS Full coverage concealer with a natural radiant finish for smoother, brighter, more lifted & youthful-looking eyes in seconds! WHY WE LOVE IT full coverage of a liquid...

WHAT IT IS Loose powder foundation with natural finish! WHY WE LOVE IT featherlight, full coverage with natural (not flat) finish blurs appearance of pores, fine lines & wrinkles triple-gem...

WHAT IT IS Pores? No more with this foundation stick! WHY WE LOVE IT super soft, buttery stick formula glides on smooth delivers medium-buildable coverage with a natural matte finish...

sweet & simple triple the threat: moisturizer, makeup & SPF 20 in one! let’s chat about it Light, whipped & fluffy - like a treat for your skin! moisturizer, makeup...

WHAT IT IS Foolproof face & body bronzer so you can bronze & sculpt with ease WHY WE LOVE IT multitasking bronzer with natural matte finish super soft, silky powder...

WHAT IT IS glow up like a pro - glass skin in a swipe WHY WE LOVE IT get that glassy glow, no filter needed blurs look of pores &...

WHAT IT IS Get ready to glow with this baked setting powder that’s like golden hour in a powder! WHY WE LOVE IT Let the true you radiate through with...

WHAT IT IS Save face with this 3-in-1 primer! WHY WE LOVE IT 3-in-1 primer helps smooth, blur & hydrate improves the appearance of fine lines & wrinkles* extends wear...

WHAT IT IS All-in-1 plumping balm, gloss, color & hydrating treatment with buildable coverage & a glossy plump finish! WHY WE LOVE IT Cushion Comfort XL Complex for a juicy,...

WHAT IT IS Hybrid balm & hydrating treatment with medium coverage & satin finish! WHY WE LOVE IT luxurious formula is super buttery & lightweight with a satin gloss finish cushiony formula...

WHAT IT IS Liquid lip without the ick! Full-coverage matte liquid lip with good-for-you ingredients for velvety-smooth lips in 1 swipe! WHY WE LOVE IT ease of a gloss, coverage...

WHAT IT IS Take your eye look to the next level with these creamy sticks that are like an eyeshadow & liner in 1! WHY WE LOVE IT velvety-smooth, luscious...

WHAT IT IS pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade! WHY WE LOVE IT pH-powered plumping balm, gloss, color & hydrating treatment all-in-1...

WHAT IT IS This powerhouse gloss not only hydrates & nourishes but plumps the look of lips for the PPP (perfect-plump-pout)! WHY WE LOVE IT buildable-coverage gloss with a gorg...

WHAT IT IS Celebrating 25 yrs of tarte™ with these pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade! WHY WE LOVE IT 2 NEW...

WHAT IT IS Loose finishing powder with 24-hr power! WHY WE LOVE IT blurs & sets makeup for 24 hr shine-free wear* softens the look of pores & fine lines...

WHAT IT IS Skincare priming serum is like a makeup magnet! WHY WE LOVE IT keeps skin hydrated for 12 hours improves foundation application & extends wear helps prevent makeup...

WHAT IT IS Lock down your look for 16-hrs! WHY WE LOVE IT micro-fine, weightless mist instantly sets makeup doesn't alter finish of makeup underneath waterproof, sweatproof & transfer-proof wear no...

WHAT IT IS Hack for fuller-looking lips! WHY WE LOVE IT custom lip-lifter tip glides on smooth to effortlessly line & shape lips ultra-creamy formula infused with hydrating maracuja &...

1 maracuja juicy lip is sold every 6 seconds!* *based on YTD global sales as of 1/17/24 WHAT IT IS All-in-1 vegan balm, gloss, color & hydrating treatment with buildable...

1 maracuja juicy lip is sold every 6 seconds!* *based on YTD global sales as of 1/17/24 WHAT IT IS Swipe on shimmers & manifest glimmers with your fave maracuja...

WHAT IT IS Brush on effortless brows with this do-it-yourself brow detailing pen! WHY WE LOVE IT microblading brush tip softly flicks on hair-like strokes (460!!) multi-length bristles mimic the...

WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT IS 3-in-1 tinted brow gel for effortless, fluffy arches WHY WE LOVE IT shapes, gives flexible hold & tints in seconds gel formula doesn't stiffen or flake for...

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

WHAT IT IS This lid lovin' creamy soufflé shadow is the perfect accessory to any look, like jewelry for your eyes! WHY WE LOVE IT Bigger, brighter, more lifted looking...

WHAT IT IS 2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge WHY WE LOVE IT precision pencil tip creates hair-like strokes multidimensional diamond powder...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

WHAT IT IS Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.  WHY WE LOVE IT Straight lashes? This baby instantly lifts & curls volumizes &...

WHAT IT IS Frame your brows with our NEW brows for days™ clear brow gel that tames, shapes & sets brows in place all day long! WHY WE LOVE IT...

WHAT IT IS 2-in-1 liquid liner & brightener for bigger, brighter, more defined eyes! WHY WE LOVE IT micro-felt tip liquid liner hugs the curve of the lashline rich black...

Your ultimate glow-up! This hydrating body oil wraps your skin in a sweet caramel-scented sunset glow, leaving it silky, radiant & begging to be shown off. Please note, this item...

WHAT IT IS Sculpt in seconds! WHY WE LOVE IT Airbrush tan in a compact! No smell. No wait time. full-coverage face & body bronzer delivers a natural-looking bronze to...

sweet & simple No sun? No problem. Fake a vacay glow all year round with this silky baked bronzer let's chat about it delivers a natural-looking, luminous bronze glow lightweight...

WHAT IT IS pH-powered juicy blush shifts like magic into a custom shade that’s pHerfect for you WHY WE LOVE IT shifts with your natural pH levels, creating your perfect...

WHAT IT IS Fan fave blush now VEGAN for a just-pinched flush that lasts all day! WHY WE LOVE IT super soft, silky powder blush glides on smoothly & lasts...

WHAT IT IS pH-powered lip & cheek tint shifts like magic into a custom pink shade with sheer coverage! WHY WE LOVE IT universal lip & cheek color changes with...

WHAT IT IS silky blush melts into skin for just-pinched, sunburnt cheeks & lips WHY WE LOVE IT velvety formula glides on silky-smooth for a soft-focus effect buildable formula blends...

WHAT IT IS Lightweight liquid blush for a satin flush with a plumping effect! WHY WE LOVE IT dot & blend for soft-satin, natural-looking blush liquid-gel with volu-plump complex makes...

WHAT IT IS Lightweight liquid blush highlighter for a natural-looking flush with a plumping effect! WHY WE LOVE IT liquid-gel formula makes cheeks appear visibly plumper & lifted cooling, serum-like...

WHAT IT IS Get glowing skin in seconds with this glow filter in a bottle to smooth, blur & illuminate! WHY WE LOVE IT fake a gym sesh afterglow without...

WHAT IT IS Take your glow to the next level with this exclusive highlight palette for eyes & cheeks! WHY WE LOVE IT 4 highlighter shades to take your glow...

WHAT IT IS Cream blush & bronzer duo all in 1 sleek compact! WHY WE LOVE IT Waterproof cream blush & bronzer lift & sculpt cheeks instantly! buttery, buildable texture...

WHAT IT IS Travel-size, best-selling highlighter to glow on the go! WHY WE LOVE IT skin-perfecting pressed powder for a lit-from-within glow microfine 3D pearls & pigments reflect pure light...