sweet & simple Swipe on a smoother smooch! let’s chat about it hydrating vegan lip scrub preps & polishes lips sugar crystals gently buff & smooth dry, flaky lips without...

WHAT IT IS Brush on effortless brows with this do-it-yourself brow detailing pen! WHY WE LOVE IT microblading brush tip softly flicks on hair-like strokes (460!!) multi-length bristles mimic the...

WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT ISAccent “half” lash version of best-selling maneater lash style!   WHY WE LOVE IT half the size of average falsies to blend in seamlessly designed to accentuate the...

WHAT IT IS Get wisped away with lash smoothie™ cruelty-free lashes! WHY WE LOVE IT vegan, latex-free lashes for natural, everyday lift wispy length & volume designed with a clear...

WHAT IT IS Be the star of the party with big ego™ cruelty-free lashes for big & bold volume! WHY WE LOVE IT 3D confidence-boosting vegan lashes that are latex-free...

WHAT IT IS Dab on fuller, thicker-looking hair! WHY WE LOVE IT full-coverage, cream-to-powder hair concealer perfect for touching up roots, contouring your hairline & filling in thin spots or...

WHAT IT IS Double the glam, double the fun! Get 4 products in 1 with these double-ended creamy sticks that act as an eyeshadow & liner all-in-1! WHY WE LOVE...

WHAT IT IS Meet your colorist in a compact! WHY WE LOVE IT brow & hair powder for fuller, thicker-looking hair fills in brows covers greys & roots fills in...

WHAT IT IS 3-in-1 tinted brow gel for effortless, fluffy arches WHY WE LOVE IT shapes, gives flexible hold & tints in seconds gel formula doesn't stiffen or flake for...

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

WHAT IT IS This lid lovin' creamy soufflé shadow is the perfect accessory to any look, like jewelry for your eyes! WHY WE LOVE IT Bigger, brighter, more lifted looking...

WHAT IT IS 2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge WHY WE LOVE IT precision pencil tip creates hair-like strokes multidimensional diamond powder...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

sweet & simple Eye-intensifying cream pigment, plus skincare benefits! let’s chat about it cream shadow with radiant satin finish (No glitter!) super soft formula is buildable & blendable, plus waterproof...

WHAT IT IS Glide on effortless liner that lasts with this vegan & waterproof precision gel liner! WHY WE LOVE IT soft-melting gel with natural wax blend ensures a glide never...

WHAT IT IS Get the sweetest treat this Holiday szn with 20 eye shadow shades, a travel-size lights, camera, lashes™ mascara & 2 expertly paired brushes to create any look...

WHAT IT IS Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.  WHY WE LOVE IT Straight lashes? This baby instantly lifts & curls volumizes &...

WHAT IT IS Best-selling, 4-in-1 mascara all dressed up for spring! WHY WE LOVE IT volumizes, lengthens, curls & conditions ultra-black pigment delivers darker, defined lashes vitamin-rich formula conditions with each coat  360°...

WHAT IT IS Best-selling mascara now in limited-edition rose gold packaging is like a push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes. WHY WE...

WHAT IT IS Frame your brows with our NEW brows for days™ clear brow gel that tames, shapes & sets brows in place all day long! WHY WE LOVE IT...

WHAT IT IS Keep dreaming with this limited-edition eyeshadow palette filled with everyday, neutral shades! WHY WE LOVE IT 9 everyday neutral caramel, copper & brown eyeshadows Amazonian clay-infused to...

WHAT IT IS 2-in-1 liquid liner & brightener for bigger, brighter, more defined eyes! WHY WE LOVE IT micro-felt tip liquid liner hugs the curve of the lashline rich black...

WHAT IT IS The maneater™ trio of your dreams: the “IT” palette, perfect application brush & our best-selling maneater™ mascara, what more could you ask for! WHAT'S INCLUDED maneater™ after...

WHAT IT IS serum-infused glow-boosting drops are like vacay in a bottle WHY WE LOVE IT mix with moisturizer, primer or foundation for a nourishing glow on face & body...

WHAT IT IS Sculpt in seconds! WHY WE LOVE IT Airbrush tan in a compact! No smell. No wait time. full-coverage face & body bronzer delivers a natural-looking bronze to...

WHAT IT IS Sun-kissed glow in a powder! WHY WE LOVE IT radiant baked bronzing powders for a luminous glow lightweight powder is buildable & blendable diamond powder reflects light...

sweet & simple No sun? No problem. Fake a vacay glow all year round with this silky baked bronzer let's chat about it delivers a natural-looking, luminous bronze glow lightweight...