Eye

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

WHAT IT IS 2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge WHY WE LOVE IT precision pencil tip creates hair-like strokes multidimensional diamond powder...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

WHAT IT IS Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.  WHY WE LOVE IT Straight lashes? This baby instantly lifts & curls volumizes &...

WHAT IT IS Frame your brows with our NEW brows for days™ clear brow gel that tames, shapes & sets brows in place all day long! WHY WE LOVE IT...

WHAT IT IS Keep dreaming with this limited-edition eyeshadow palette filled with everyday, neutral shades! WHY WE LOVE IT 9 everyday neutral caramel, copper & brown eyeshadows Amazonian clay-infused to...

WHAT IT IS 2-in-1 liquid liner & brightener for bigger, brighter, more defined eyes! WHY WE LOVE IT micro-felt tip liquid liner hugs the curve of the lashline rich black...

What it is: A long-wearing pencil eyeliner with a rich, creamy, buildable, blendable formula that glides on smoothly for crisp, true color that won’t skip, tug, or transfer.Ingredient Callouts: Free of parabens,...

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.Highlighted Ingredients:- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.Ingredient Callouts: Free of parabens, formaldehydes,...

What it is: A long-wearing, water- and smudge-resistant pomade brow pencil with a two-in-one custom tip for a dimensional application.Highlighted Ingredients:- Coconut Moisturizer: Nourishes brows, creating a soft, smooth appearance.- Botanical...

What it is: A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking. Highlighted Ingredients: - Beeswax and Carnauba Wax: Hold hairs in place...

What it is: A fine, brush-tip liquid eyebrow pen that fills and defines brows with feather-like strokes for fuller-looking eyebrows with a smudge-resistant finish.Highlighted Ingredients:- Flow-Through Brush Applicator Tip: Creates hair-like...

What it is: An eyeshadow palette that delivers long-wearing color with a creamy, comfortable texture for subtle to standout eyeshadow looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: A waterproof eyebrow pencil for long-lasting and full, defined brows.What Else You Need to Know: This Dior makeup essential features an ultrafine retractable tip for effortless precision and blending....

What it is: This mascara nourishes lashes while delivering volume and an eye-opening curl.Formulation Type: CurlingBenefits: Long-wearingHighlighted Ingredients:- Cornflower Floral Water: Comforts lashes.- Jojoba Esters: Nourish the lashes.- Cotton Nectar: Visibly fortifies and...

WHAT IT IS A 2-in-1 brow tech in a tool! WHY WE LOVE IT double-ended vegan brow pencil & tinted gel ultra-slim pencil with micro tip fills in brows tinted...

WHAT IT IS 2-in-1 eye intensifiers WHY WE LOVE IT 2-in-1 easy glide liner in eye color-enhancing shades eye-intensifying pigments add instant definition ultra-creamy formula glides on, no skipping or...

WHAT IT IS No-tug, gel formula in an insta-brightening eyeliner for bigger, brighter, more open eyes in seconds – in nude or NEW white WHY WE LOVE IT trick in...

WHAT IT IS A 12-hour, fadeproof, triple-black liquid eyeliner. WHY WE LOVE IT vegan, quick-drying liquid eyeliner with intense black, lash-enhancing pigment spheres waterproof formula stays all day & night...

WHAT IT IS Micro-fine, precision liner defines for an eye-catching look! WHY WE LOVE IT micro-fine 2mm tip for maximum precision makes eyes look bigger & gives the appearance of...

WHAT IT IS Instant eye definer! WHY WE LOVE IT 2-in-1 shadow smudge & liner for bigger, brighter, more defined eyes micro-sponge tip creates softly smudge, soft focus shadow line...

sweet & simple Best-selling eyeliner now in a liquid formula! let’s chat about it ultra-precise brush tip liquid liner with semi-matte finish precision application for crisp lines & instant definition...

WHAT IT IS Same eye-opening results as the OG formula, but now you can swim or have a good cry! WHY WE LOVE IT massive volume, infinite length & extreme...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

If “you have really pretty eyes” was a makeup product. A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. How to Use Apply a light shade...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

CIRCO LOCO offers Natasha’s classic matte and metallic formulas including the innovative cream to powder formula first introduced in the METROPOLIS and LOVE palettes. Each color family in the palette includes...

The ultimate shade extension to Natasha's smash hit SUNSET EYESHADOW PALETTE, the SUNRISE EYESHADOW PALETTE features 15 NEW shades in a stunning color story perfect for building radiant summer looks. Packed with...

Inspired by the shades & textures of 20th-Century New York City, MINI METROPOLIS is the long-awaited shade extension to the full-size METROPOLIS PALETTE. Featuring 3 of the most popular shades from the...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

With shade names personally chosen by Natasha to reflect the central theme of love & 5 heart-stopping finishes, the LOVE EYESHADOW PALETTE can be used for irresistible multi-dimensional looks or inspired everyday...

Inspired by the color theme of the 60s, the shades in MINI RETRO include a dazzling neutral duo-chrome, a velvety metallic gray, two creamy neutral mattes, and a rosy pink metallic—perfect for...

MINI CRUSH is paired with ND’s brand-new medium blender brush featuring innovative synthetic fibers that deliver a feather-soft feel resembling squirrel hair. Designed for all eye shapes and sizes, it...

With its versatile selection of 2 creamy mattes, 2 luscious metallics, and 1 high-impact duo chrome, the MINI NUDE EYESHADOW PALETTE allows you to create both subtle, sophisticated daytime looks and dazzling...

With 2 creamy mattes & 3 gorgeous varieties of shimmer, MINI STAR can be mixed and matched to create a variety of day-to-night looks. The palette also includes one of Natasha's most...

A must-have for any collection, the BIBA PALETTE's neutral color story reveals creamy matte, metallic, & cream powder finishes, including the first cream powder formula of Natasha’s famous BLACKEST BLACK EYESHADOW.  Each...

Building on the concept of the Large-Sized TRIOCHROME Palette, this palette presents a captivating spectrum of blue shades, featuring 3 Mattes and 1 Metallic, all inspired by a high-shine blue Multichrome...

The bestselling BRONZE PALETTE offers warm coppers, foiled bronzes, burnt umbers, & rich neutral champagnes for effortless daytime drama or serious evening glam.  With finishes ranging from richly packed foils to classic...

What it is: A new and elevated 15-shade version of Natasha's iconic Gold Palette in her signature formulas, designed to create mesmerizing, golden-hued looks.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.Ingredient Callouts: Free of parabens and mineral...

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.Ingredient Callouts: Free of parabens and mineral oil. These...