Multi-tasking gel that tints, tames & gives major brow goals. how to brush through your brows using the tiny tapered brush using short strokes through the brow, build thicker-looking brows...

Jewelry for your lids!™ Our limited-edition collab with Amber Massey brings allll the golden hour vibes. how to blend onto inner corners of the eye & across lids with the...

Jewelry for your lids!™ This is your glow-to for a party-ready look that steals the spotlight. how to blend onto inner corners of the eye & across lids with the...

24HR VERTICAL LIFT EFFECT FOR THE LASHES OF YOUR DREAMS! Pillow Talk Push Up Lashes! mascara is my LASH INNOVATION and the secret to instant LENGTH, WEIGHTLESS VOLUME, STRETCH and a 24-HOUR VERTICAL LIFT EFFECT for...

Darlings, Bigger Brighter Eyes in Exagger-Eyes is a rose-gold eyeshadow palette quad featuring an ivory-cream, rose-gold, red-brown and a transparent sparkle shade to create the illusion of wider, brighter-looking eyes!...

Darlings, discover my matte & metallic Eye Colour Magic Liner Duo in Green Lights, an eye-enhancing khaki-green eyeliner duo that LIGHTS UP YOUR EYES and makes hazel eyes look gold! With this...

Easy-to-use Pre-Glued Beginner Friendly Lash Clusters that deliver instant depth, volume, and length to the lashes with hassle-free application.  How to Use Gently remove lash from the tray using the applicator...

Date Fruit Extract | Rich in fatty acids and vitamins to help retain moisture for softer, more flexible lash hairs Crocus Sativus (Saffron) Flower Extract | Enriched with Vitamin A,...

Jojoba Seed Oil | Helps hydrate, condition and stimulate brow hair growth Castor Seed Oil | Helps strengthen hair fibers Vitamin E | Helps condition hair fibers How to Use...

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.- Saffron Flower...

What it is: A clear, nonflaky brow gel that holds hairs in place for a refined yet natural look.Highlighted Ingredients:- Panthenol: Supports brow hair growth.- Green Tea Extract: Strengthens hair fibers.-...

What it is: A new palette, inspired by the power of nature’s seasonal renewal, with 12 universal neutrals and four finishes to create ultimate versatile looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A talc-free matte eyeshadow palette with six essential neutrals that blend warm and cool tones, curated by Patrick for your everyday looks.Highlighted Ingredients:- Hyaluronic Acid and Squalane: Give...

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation. Highlighted Ingredients: - Biomimetic Sugar Complex: Addresses dryness and flakiness. - Crystal...

What it is: A mascara that combines extreme volume and lash-by-lash definition in a high-intensity, no-transfer shade of black. Benefits: Volumizing, Long-wearing What Else You Need to Know: This intensely pigmented mascara instantly...

What it is: A sparkling cream eyeshadow stick that goes on smoothly and lasts all day—just swipe and go. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: This weightless,...

What it is: A tubing mascara that creates extreme length and dramatic lash separation for up to 24 hours—without smudging, clumping, or flaking.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingIngredient Callouts: It is cruelty-free.What Else You...

EYES TO FALL FOR Four to love. More to desire. New, limited-edition Quad Eyeshadow features romantic rose-inspired shades that elicit instant attraction. Blend and blend to your heart’s desire with...

What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.Formulation Type: Volumizing, Lifting and Lengthening Benefits: Long-wearingHighlighted Ingredients: - ProVitamin...

3 shades (Dusk, Rosey & Sunset) NOT for use near eyes.*Phone, wallet, keys, palette. Both bold and elegant, playful and polished, Mini Glam to Go Palette is a versatile mini companion of...

What it is: An all-in-one palette for immediate, effortless looks, from on-the-go to ultra-glam.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You...

1 shade (Dune) NOT for use near eyes*Featuring rich mattes and high-reflect shimmers, Rose Metals Palette delivers 12 all-new shades dosed with ultra-glam nostalgia and iconoclast confidence.Shades included:ROSE QUARTZ- Metallic pink champagne with...

What it is: An all-in-one, galaxy-inspired eyeshadow collection for instant on-the-go to ultra-glam looks. Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES. It is also Alcohol free and...

Anastasia Beverly Hills Clear Brow Gel is a lightweight, clear eyebrow gel that works universally to set brow color and hold brow hairs in place for a clean, polished look. The eyebrow...

Anastasia Beverly Hills Clear Brow Gel is a lightweight, clear eyebrow gel that works universally to set brow color and hold brow hairs in place for a clean, polished look. The eyebrow...

What it is: An innovative clear brow wax-gel hybrid featuring a triple-action comb applicator that shapes brows with ultimate hold on the go.Highlighted Ingredients:- Polyacrylate-2 Crosspolymer: Provides an ultimate-hold and a...

What it is: An innovative clear brow wax-gel hybrid featuring a triple-action comb applicator that shapes brows with ultimate hold on the go.Highlighted Ingredients:- Polyacrylate-2 Crosspolymer: Provides an ultimate-hold and a...

What it is: An easy-to-use styling wax that lifts, tames, and sculpts every hair with extreme hold. It’s your secret to feathered, locked-in brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What...

What it is: An easy-to-use styling wax that lifts, tames, and sculpts every hair with extreme hold. It’s your secret to feathered, locked-in brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What...

What it is:A multitasking pencil that works as a brow and facial highlighter, a concealer, or an ideal priming base for eyeshadow.What it does:This portable pencil does the work of...

What it is:A double-ended matte and shimmer brow highlighter.What it does:This silky Anastasia Highlighting Duo Pencil features a matte highlighter on one end and a shimmer highlighter on the other....

What it is:A dual-ended brow pencil for applying and blending eyebrow color.What it does:This double-duty brow pencil has a velvety brow pencil on one end and a brow brush on...

What it is:A colorless, wax brow primer pencil.What it is formulated to do:Designed to keep brows in place with flexibility, Brow Primer is best used after applying brow color for...

What it is: A tinted gel that colors and volumizes your brows with a precision, dual-action brush and mousse-like texture that coats each hair for natural definition.Ingredient Callouts: Free of parabens, phthalates,...

What it is: A tinted gel that colors and volumizes your brows with a precision, dual-action brush and mousse-like texture that coats each hair for natural definition.Ingredient Callouts: Free of parabens, phthalates,...

What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.Highlighted Ingredients:- Acacia Senegal Gum: Builds volume.- Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes,...

What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.Highlighted Ingredients:- Acacia Senegal Gum: Builds volume.- Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes,...

What it is: An ultra-fine, retractable brow pencil that comes in a variety of different long-wear, waterproof, smudge-resistant shades, with a built-in paddle brush for easy blending and styling.Ingredient Callouts:This product...

What it is: A creamy, long-wear, water-resistant pencil eyeliner in a wide range of matte, shimmer, metallic, and glitter shades for effortless no-limit looks that last.Ingredient Callouts: This product is cruelty-free.What Else...

Introducing Anastasia Beverly Hills Mini Lash Sculpt Lengthening & Volumizing Mascara for sculpted, extension-effect lashes! This ultimate formula provides ultra-lengthening and hyper-volumizing without flaking or clumping! Sculpt, stretch and separate from root...

Introducing Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara for sculpted, extension-effect lashes! This ultimate formula provides ultra-lengthening and hyper-volumizing without flaking or clumping! Sculpt, stretch and separate from root to...

Inspired by the resins and paints of Renaissance art, Anastasia Beverly Hills Modern Renaissance Mini Eyeshadow Palette contains 9 full-pigment shades ranging from neutral to berry tones in matte and metallic finishes....

Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette is an essential eyeshadow palette featuring 14 full-pigment shades ranging from neutral to berry-red eyeshadow hues in matte and metallic finishes. Inspired by the resins and paints...

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is...

Norvina False Bottom Lashes extend the lashes category to create a full false lash story. With the addition of bottom lashes, Norvina® makes her wide-eyed look available to all. False Bottom...

Norvina False Bottom Lashes extend the lashes category to create a full false lash story. With the addition of bottom lashes, Norvina makes her wide-eyed look available to all. False...

What it is:An ultra-pigmented, waterproof color for the eyes that won’t crease or smudge.What it does:This intense color provides a lasting coverage for the eyes. It stands up to everything...

What it is: A travel-size, water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.Ingredient Callouts: Free of parabens and phthalates. This...

What it is:A waterproof, black gel eye pencil that lasts.What it does:This ultra-pigmented gel cream pencil instantly creates bold, sultry eye looks. Its slim, retractable tip glides effortlessly over your...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains...