Eye

What it is: A pro liquid liner formula that provides long-lasting, waterproof definition with an effortless flexible tip.Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.What Else You...

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash. Formulation Type: Lengthening Highlighted Ingredients:  -Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes....

What it is: A highly pigmented brow pencil with an ultra-fine tip, allowing you to outline hair strokes and create 3D definition.Ingredient Callouts:Free of parabens and cruelty-free.What Else You Need to...

Our replenishing nighttime eye cream helps restore the eye area for a smoother appearance. Infused with Butcher’s Broom Extract, Lavender Essential Oil and Evening Primrose Oil, our formula helps smooth...

What it is: A lightweight cream that floods the eye area with explosive moisture for up to 48 hours, visibly firming and reducing fine lines and wrinkles.Highlighted Ingredients:- Peptide: Visibly improves...

Look At Me Teen Again Peptide+Retinol Eye Cream is a light weight eye cream formulated with peptide and retinol to visibly illuminate and reduce the appearance of puffiness and dark circles. The cream brightens, promotes skin regeneration and helps reduce wrinkles. The metal applicator helps to drain the...

Smooth evenly onto eyelids with fingertips prior to applying eyeshadow. Size : 10ml 

Mascara with the best lengthening and volumizing effect that delivers natural, full and feathery lashes. Formula with Tri-Peptide Booster Complex that makes lashes longer by more than 11 percent and...

What it is:A super long-wearing eyeshadow pencil that provides intense color in satin and matte finishes, precise lining, and primes lids for all-day wear.What it does:This 24-hour wear, waterproof, neutral...

What it is: A dual-ended matte-and-shimmer pencil that helps highlight brow bones.What Else You Need to Know: This dual-ended matte-and-shimmer pencil helps highlight brow bones. It features Benefit Cosmetics’ creamy matte High...

What it is: An easy-to-use brow powder that is great for brow newbies and pros. Use to fill in brows & sparse areas for a blended brow look. What Else You...

What it is: A brow-enhancing serum that improves the appearance of brow volume in as little as four weeks.Highlighted Ingredients:- Provitamin B5: Conditions and improves brow-hair sheen.- Biotin and Cassia alata Leaf Extract:...

What it is: A creamy-feeling, waterproof, nondrying pomade that allows you to fill, sculpt, and define brows with natural-looking depth and dimension.What Else You Need to Know: Take control of your brows...

Remember the makeup envy you felt at your first rock concert? Well, regardless of your parents’ dress code back in the day, that rocker-chic look can be all yours now....

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.Highlighted Ingredients:- Hibiscus Flower and Safflower Extracts: Help lashes look thicker...

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.Formulation Type: VolumizingBenefits: WaterproofWhat Else You Need to Know: This gravity-defying formula, featuring ultralight...

What it is: A pen for the microbladed look made easy that creates the illusion of natural brow hair with three ultrafine lines in a single stroke.What Else You Need to...

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.Formulation Type: LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: Easy-to-use, volumizing brow pencil that combines fibers AND powder, which adhere to skin & hairs to volumize, fill & define brows. Highlighted Ingredients: - Silk Cotton Tree Fibers:...

Volumizing fiber eyebrow pencil What it is: Easy-to-use, volumizing brow pencil that combines fibers AND powder, which adhere to skin & hairs to volumize, fill & define brows. Highlighted Ingredients: -...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What It Is: A microfine detailing eyebrow pencil with a 0.8-millimeter tip that adds precise detail, dimension, and depth to browsIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is:A hyper-saturated, water-resistant, liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless, no-limit lining that lasts.What it does:Flyliner Longwear Liquid Eyeliner is your new...

What it is: A clear, universal brow wax that shapes and sets for a long-wear, flexible-but-firm hold.Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.What Else You...

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.What Else You Need to Know: Expert-level eyeshadow...

What it is: An undereye brightener that hydrates, brightens, and conceals with sheer to buildable coverage—Delivering a no-makeup makeup effect and longwear formula.Coverage: LightFinish: NaturalFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also...

What it is: A limited-edition, vivid shimmer eyeliner with intense pigment and precise application. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Glide on liquid shimmer eyeliner in these...

What it is: A creamy eyeliner that gives full coverage with one swipe and sets to a bulletproof finish.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A long-wearing brow pencil with pencil-sharp precision, perfect for filling in sparse brows.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need to Know: This formula’s...

What it is: A clear gel with unstoppable hold to mimic the look of laminated brows.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone,...

What it is: A versatile eyeshadow palette that contains two luminous cream bases, velvety matte and iridescent metallic eyeshadows, and glistening pearl toppers.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral...

What it is: An intensely black, ultra-dramatic mascara. Custom double-cut brush combs through and loads your lashes for the ultimate volume, lift, and definition.Benefits: VolumizingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

A waterproof, fast-drying, and re-stickable lash glue that’s latex-free and dries clear with all daywear. The precise brush applicator allows you to effortlessly trace a thin, even layer of product...

Unleash Your Fiercest, Naughty Alter-Ego Take your nude infatuation to new heights with this naughty re-imagination of our bestselling New Nude palette. 18 delicious shades in 5 ultra-wearable textures have...

Superhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your...

Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap...

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure,...

Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Say HELLO to your eye-opening, volumizing mascara that conditions! Hello Lashes+ Volumizing Mascara with Lash Serum is your smudge-proof mascara that delivers fuller-looking lashes while also caring for them. Infused...

Easy on the eyes, the curved design captures every lash without pinching for an instant lash lift. Comes with 2 hypoallergenic silicone pads, which are designed to be gentle on...

What it is: A long wear, ultraprecise, one millimeter pencil for the tiniest hair-like details and a clean, soft natural look. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else...

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A 1.5MM mechanical pencil, which encapsulates the thinnest and softest waterproof gel eyeliner.What it does:Encapsulated in a 1.5MM mechanical pencil, this liner offers precision accuracy and ease of...

Amplify your eyeshadow color and its staying power with this silky, blendable primer. The long-wearing, lightweight formula creates an even canvas for eyeshadow and improves its performance, making its color more vibrant...