Eye

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

Limited edition, clean, luxuriously smooth eyeshadows with next-level pigment payoff in plush matte, chrome shimmer and bio-glitter shades. Curated 6-way combos offer high impact and highly compatible hues for laid-back...

What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush. Benefits: Long-wearing, Waterproof Highlighted Ingredients:  - Charcoal Pigment: Delivers clean, intense...

What it is: A mini edition of the Allure Award-winning Tartelette™ In Bloom palette, featuring six everyday eyeshadows in neutral and bronze shades.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.-...

What it is: A mini palette of six warm and toasty eyeshadow shades for on the go.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.- Mineral Pigments: Soothe and soften skin's...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

We get it, liquid eyeliner can feel like a slippery slope. It’s a fine line (literally) between a light, natural look, a classic cat eye, and dramatic wings. Roller Liner liquid eyeliner...

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.Ingredient Callouts: Free of parabens. It...

WHAT IT IS Make every moment sparkle! This palette of 5 ultra-luxurious shadows includes rich mattes, opulent shimmers, and precious pearls in a pretty, jewelry-inspired compact so exquisite, it proves...

WHAT IT IS Transport yourself to Lake Como, Italy (without the airfare) with this sparkling fresh eye shadow palette inspired by our favorite summer cocktail! TELL ME MORE 18 Sparkling...

WHAT IT IS This juicy palette is packed with 18 super-sweet shades inspired by the fresh colors of real apples. Must-have neutrals and pops of red, green, and warm caramel...

WHAT IT IS This micro-fine, bevel-tipped brow detailer delivers smooth, creamy color with precise strokes, making it possible to mimic a professional microblading effect. Define arches, fill sparse areas, and...

WHAT IT IS Get a killer look that lasts for 12 hours with this intensely black, waterproof & retractable kajal eyeliner. This lightweight formula glides onto the waterline with ease...

WHAT IT IS Fake the full, fluffy, filled-in look of naturally lush brows with Brow Wig, brush-on brow extensions that shape, thicken, and groom with our innovative buildable hair fiber-gel...

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.Ingredient Callouts: Free of parabens and mineral oil. It is also...

WHAT IT IS You CAN have it all…a mascara that’s Naturally BETTER THAN SEX! Volumize, lengthen, curl, and condition with a mascara that delivers 100% sexy lashes with a 98% naturally-derived formula.*...

THE EYE’S THE LIMIT Blendable, gel-like formula glides on effortlessly, instantly depositing rich color that sets in exactly where you want it and wears for up to 12 hours. Sharpenable...

SWIPE. SMOLDER. SEDUCE. Draw attention with a seductively smooth, ultra-creamy eyeshadow stick that applies instant high-impact color and sets to an all-day, crease-resistant matte finish. Fueled by Flexi-Lock Technology, it...

THE ULTIMATE FOURSOME Catch eyes with NARS Quad Eyeshadows in iconic shades. Each Quad envelops eyes with lasting, high-impact color, in buttery mattes and lustrous satins to multi-dimensional glitter finishes....

#NEVERFAKEIT Introducing Climax Extreme Mascara. Extreme volume. Extreme black. Extreme performance. Don’t hold back. Climax reaches its peak with the most dramatic volume yet—in just one coat. New Loaded Pigment...

What it is:A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.What it does:This smudge-proof eyeshadow base uses...

SHOW YOUR COLORS Reveal your true colors with a range of eyeshadows to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...