Eye

SOFT WEAR. HARD SHINE. Amplify eyes Hardwired Eyeshadow—a rich and radiant lineup of four precious metals. A rare combination of high-pigment with high-shine, ultrafine blends of shimmer, glitter, and pearl...

WORK OF ARCH Create structure with versatile Brow Perfector. Its retractable, oval-shaped tip delivers soft, hair-like strokes for effortless building and blending. On the other end, a durable spoolie brush...

SHOW YOUR COLORS Reveal your true colors with a curated eyeshadow pairings to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...

SWIPE ON. STRIKE GOLD. Light up lids with striking Quad Eyeshadow palettes, inspired by bestselling shade Laguna. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color...

SWEET TEMPTATIONS Discover a dreamscape of color inside a new palette with nine striking eyeshadows. Feel the lavender haze all over your gaze with smooth mattes, high-shine shimmers, and reflective...

MORE THAN MEETS THE EYE Electrify eyes with a limited-edition palette of nine sultry shades for endless expression. Pure eyeshadow pigments suspended in a unique liquid binding system create rich,...

LIDS OF DESIRE Engage in the ultimate foursome. Deepen, define, and heighten eyes with three carnal shades of satin, rosy pigment and a pale-pink shimmer that adds brightness with a...

GOLDEN INDULGENCE Swipe on. Strike gold. It’s your time to shine with a new, limited-edition Single Eyeshadow packed with impeccable iridescence. A rare combination of high pigment with high shine,...

PRIZE FOR EYES Set your sights on the future. Adorn eyes with new, limited-edition Quad Eyeshadow loaded with scintillating pigments for rich, high-impact color. Illuminate lids by sweeping on light...

SPARK THE PARTY Ultimate party palette. Unforgettable night. Catch eyes across the dancefloor with a limited-edition palette of nine high-pigment, seductive eyeshadows, from shimmering neutrals to pops of pink and...

SHAPE. SOFTEN. SATISFY. Take shape. Take control. Elevate arches with Brow Shaping Gel to instantly sculpt and care for brow hair over time. Clear gel tames and sets to a...

EYES. REVITALIZED. Powerful, quick-absorbing gel formula gently treats eyes and lashes with an all-in-one formula. It revitalizes and refreshes the eye area with up to 60 hours of moisture,* and...

AN OVERNIGHT SENSATION Deep treat while you sleep with a gel-to-oil formula for skin that’s softer, smoother, more revitalized by morning. Using innovative gel-matrix technology, it transforms from a gel...

WHAT IT IS Take your eye look to the next level with these creamy sticks that are like an eyeshadow & liner in 1! WHY WE LOVE IT velvety-smooth, luscious...

WHAT IT IS Brush on effortless brows with this do-it-yourself brow detailing pen! WHY WE LOVE IT microblading brush tip softly flicks on hair-like strokes (460!!) multi-length bristles mimic the...

WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT ISAccent “half” lash version of best-selling maneater lash style!   WHY WE LOVE IT half the size of average falsies to blend in seamlessly designed to accentuate the...

WHAT IT IS Get wisped away with lash smoothie™ cruelty-free lashes! WHY WE LOVE IT vegan, latex-free lashes for natural, everyday lift wispy length & volume designed with a clear...

WHAT IT IS Be the star of the party with big ego™ cruelty-free lashes for big & bold volume! WHY WE LOVE IT 3D confidence-boosting vegan lashes that are latex-free...

WHAT IT IS Double the glam, double the fun! Get 4 products in 1 with these double-ended creamy sticks that act as an eyeshadow & liner all-in-1! WHY WE LOVE...

WHAT IT IS Meet your colorist in a compact! WHY WE LOVE IT brow & hair powder for fuller, thicker-looking hair fills in brows covers greys & roots fills in...