Mascara 101™ Thick, Bold, Lifted Lashes

saie Mascara 101 is a lengthening and lifting formula with a moulded brush designed to separate every lash rather than clump them into spikes. One coat reads natural; two or three build thickness without the formula going dry and flaky.

Formulation type	Lengthening
Effect	Lifted, full, feathered lashes
Texture	Lightweight and buildable
Brush	Moulded, with small bristles at the tip
Brand notes	Cruelty-free · contains beeswax

What it actually does

• Coats and lengthens without going hard. Beeswax is there to wrap the lash and give it some stiffness — saie is specific that it stiffens without hardening, which is what keeps lashes from snapping or feeling crisp.
• Keeps the formula flexible. Shea butter adds moisture and gives the mascara its silky texture, which is why saie says it doesn't turn cakey or flaky through the day.
• Strengthens as you wear it. The brand's hydra-mineral complex is included as a mineral-rich ingredient for lash strength.
• Lift comes from the brush, not just the formula. The moulded wand is shaped to extend, lengthen and define — it lifts and separates each lash instead of gluing them together.
• Scales from natural to bold. Buildable and volumising, so the same tube covers an everyday look and a heavier one.
• Clean and planet-aware. Part of a curation made without controversial ingredients, from brands with environmental commitments across sourcing, packaging and transparency.

How to use

1. Set the wand at the base of your upper lashes and stroke upward through them.
2. Use the small bristles at the very tip for the short lashes in the outer corners and along the lower lash line.
3. One coat for a natural, lengthened effect.
4. Two or three coats when you want thickness and more impact.

Recycling: empty the tube first. The spoolie has to be trimmed off and binned — it isn't recyclable yet. The cap, vial and rod can go in home recycling, though saie notes the parts are small enough that they may not survive the sorting process, which is why the brand works with Pact Collective for hard-to-recycle pieces. Outer cartons are FSC-certified, 100% post-consumer waste paper.

Is it right for you?

Questions

Is it vegan?

No. saie lists this one as cruelty-free, and beeswax is one of the highlighted ingredients, so it isn't a vegan formula.

How many coats before it gets heavy?

saie's guidance tops out at three. One coat is the natural look; two to three is where the thickening happens. The formula is described as lightweight and buildable, so it's designed to take the layers without clumping.

Can I use it on my lower lashes?

Yes — that's what the small bristles at the tip of the wand are for. Hold the wand vertically and use just the tip so you don't press product onto the skin under your eye.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock tubes go out at the shorter end; anything we order in for you arrives later in that window. Working days exclude weekends and official holidays.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. There is no cash on delivery.

What if my mascara arrives dried out or expired?

Report it within 1 day of delivery with a photo. Returns cover defective, damaged or expired items only, and once verified the refund goes to your original payment method within 15–30 days.