They’re Real! Magnet Powerful lifting & lengthening mascara

They're Real! Magnet takes an unusual route to length: the brush has a magnetically charged core, and the mineral-enriched formula is drawn towards it. The practical result is that product gets pulled out past the very tips of the lashes instead of stopping where the bristles stop. Benefit measures the effect at 40 percent longer lashes.

What it actually does

• Extends length beyond the lash tip. The magnetic core and magnetically enriched formula work together to pull product up and outward — Benefit's claim is 40 percent longer lashes.
• Lifts as well as lengthens. The brand positions this as a lifting mascara, so the effect is upward rather than just long and straight down.
• Separates and defines. The zig-zag bristles are angled to fan lashes apart rather than clumping them into spikes.
• Long wear. Benefit states up to 36 hours of wear for the formula.
• Formulation type. Classified by the brand as lengthening with long-wearing benefits — not a volumising or curling mascara.
• Clean-formula callouts. Free of parabens, phthalates, mineral oil, sulfates SLS and SLES, oxybenzone, hydroquinone and formaldehyde-releasing agents, with under one percent synthetic fragrance.
• Brand study. In a 110-woman self-evaluation after one week, 95% said it lifted and lengthened lashes up and out, and 93% called it extremely lengthening. Self-reported results.

How to use

1. Wiggle from the root. Start at the base of the lashes and gently wiggle the wand upward towards the tips.
2. Layer for drama. Repeat the stroke to build more length and lift.
3. Pause between coats. A few seconds of drying time between layers is what gets you the most extreme result — rushing it causes clumps.
4. Finish with liner if you want. Benefit suggests a thin line of liquid liner along the lashes, or a wing, to accentuate the length. Roller Liner is sold separately.

Is it right for you?

Questions

What does the magnet actually do?

The brush core is magnetically charged and the formula is mineral-enriched, so the product is attracted towards the core and carried out beyond the ends of the lashes. That is the mechanism Benefit credits for the extra length.

Does it hold a curl?

Benefit positions it as lifting and lengthening rather than curling. If your lashes are very straight, curl them first with a lash curler and then apply.

How do I remove it?

It is built for up to 36 hours of wear, so use an oil-based or bi-phase eye remover and let it sit on the lashes for a few seconds before wiping. Scrubbing a long-wear mascara off dry is how lashes get pulled out.

When will it arrive?

3 to 21 working days, depending on availability. Stock on hand ships at the short end of that window. Working days exclude weekends and official holidays.

Payment options and returns?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, with the refund issued to the original payment method within 15–30 days. Mascara is sensitive to heat in transit, so open and check yours as soon as it lands.