Eye

What it is: An ultra-black, vegan mascara that lifts your lashes and delivers a fully-loaded flutter for up to 16 hours.Highlighted Ingredients:- Babassu: Nurtures lashes.- Glycerin: Helps hydrate.- Panthenol (Vitamin B5):...

What it is:A waterproof lengthening, curling, volumizing, and conditioning mascara.What it does:Tarte’s four-in-one waterproof mascara gives you the bombshell lashes you love, and it’s guaranteed to stay put through rain,...

What it is:A reparative and volumizing mascara infused with Amazonian clay.What it does:This mascara delivers an increase in lash volume and offers long-term reparative, rebuilding, and strengthening benefits with each...

What it is:A jet-black, volume-packed mascara so anyone can master the tarte of fringe. What it does:Tartiest Lash Paint Mascara features intense patent black pigments that make it easy to get...

What it is:A waterproof, smudge-proof, precise liquid eyeliner for a bold cat eye look that lasts all day.What it does:It gives intense, alluring payoff that’s foolproof, thanks to a super...

What it is:A waterproof, gel eyeliner with a tug-free, triple-black pigment.What it does:Glide on sharp, black liner looks with this waterproof, smudge-proof gel eyeliner that’s ideal for the delicate lash...

What it is: A mini eyeshadow palette with six highly pigmented modern nudes inspired by the beautiful nuances of real skin tones.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Inspired...

What it is:A bestselling collection of nine naturally gorgeous matte and shimmer shadows.What it does:Flaunt your natural side with the revamp of the iconic Natural Eyes palette. The beloved palette...

What it is: A cutting-edge liquid eyeliner that’s the easiest you’ll ever use, created to produce a sharp, fluid, smudge-proof line every time.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is: A laminating liquid eyebrow wax formula that adds volume, texture, and total control to give you fluffy-looking, perfectly polished brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers 24-hour improved mascara wear. Highlighted Ingredients: - Argan Oil and Grape Seed Oil: Rich in...

What it is: A high intensity mascara for shocking volume, dramatic lift and curl, and 24-hour wear—can you handle it? Highlighted Ingredients: - Whipped Melting Waxes: Melt into each other to...

What it is: A 16-shade eyeshadow palette inspired by the multifaceted beauty of real diamonds.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.What Else You Need to Know: This captivating collection...

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant...

What it is: A mini vegan eyeshadow palette that is inspired by the fan-favorite Naked3 Palette and features six all-new universally flattering rosy-neutral eyeshadows.Ingredient Callouts: It is cruelty-free.What Else You Need to...

What it is: A long-wearing, metallic eyeshadow palette for bold eyeshadow looks that last up to 12 hours.Ingredient Callouts: It is cruelty-free.What Else You Need to Know: This palette includes 12 versatile eyeshadow...

What it is: An eyeshadow palette with rose-hued neutrals in ultra-smooth mattes, gorgeous pearls, and glimmering metallics for natural beauty looks.Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.What Else...

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

What it is:A creamy, waterproof, demi-matte eye pencil specifically designed for gliding along the inner rim of the waterline.What it does:Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down...

What it is: A vegan eyeshadow palette with 12 desert-inspired neutral eyeshadows from pale peach and metallic bronze to deep blue green and turquoise shimmer.Ingredient Callouts: This product is vegan and cruelty-free.What...

What it is:A 24/7 Glide-On Eye Pencil in three new shades that pair perfectly with Born To Run Eyeshadow Palette’s neutral to smoky and bright to sultry eye looks.What it...

What it is:An award-winning eye pencil in two new shades that pair perfectly with your Naked Cherry eye looks.What it does:Intensify your Cherry eye look with two all-new eyeliner shades...

What it is:A whipped, creamy lash primer that conditions and preps for the perfect mascara application.What it does:Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush...

What it is: A waterproof, teardrop-shaped brow pencil that glides on smoothly to fill in and shape sparse brows.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: For soft,...

What it is: A luxe, refillable, reusable eyeshadow palette that is designed to be used interchangeably with the full collection of Curator™ shades.What Else You Need to Know: This palette is crafted...

What it is:An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.What it does:Caution Extreme Lash Mascara’s smooth, buildable, ultra-black formula...

What it is: A mascara that coats your lashes from root to tip for a high-impact, fanned-out finish.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A long-wearing, waterproof liquid liner enriched with ultra-black pigments for the darkest, most dramatic definition.What it does:This waterproof formula dries quickly to prevent smudging and transfer for all-day...

What it is: A travel-size version of the ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

What it is: A long-wearing, medium-hold clear gel that not only grooms and sets your brows in place, but also increases density and strengthens brow hair.Ingredient Callouts: Free of parabens, phthalates, sulfates...

What it is: A waterproof and sweatproof, high-performance mascara with multivitamins and plant-based oils to moisturize, strengthen, and protect your lashes.Formulation Type: VolumizingBenefits: Long-wearing, WaterproofIngredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES,...

What it is: A dual-ended brow pencil that features a custom oval tip for extreme ease in defining, shaping, and shading in the brows.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What...

What it is: A bestselling waterproof eyebrow pencil designed to blend with any color and define every shape.What Else You Need to Know: This award-winning eyebrow pencil takes the guesswork out of...

What it is: A super creamy, super pigmented gel eyeliner pencil that goes on smoothly, blends easily, and dries to a long-lasting finish.What Else You Need to Know: This eyeliner pencil provides...

What it is: A volumizing and lengthening mascara clinically tested to stretch the look of lashes for wider, longer, and eye-opening results.Highlighted Ingredients:- Biotin: Supports stronger, healthier-looking hair and skin.- Collagen:...

What it is: A biotin-infused, volumizing mascara that delivers beautifully separated lashes and major lash lift.Highlighted Ingredients:- Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.Ingredient Callouts: Free of parabens and...

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.Formulation Type: Volumizing, LengtheningBenefits: Long-wearing, WaterproofHighlighted Ingredients:- Biotin: Promotes healthier-looking hair...

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.Highlighted Ingredients:- Caffeine: Known...

What it is: A creamy eyeliner pencil that blends smoothly without losing pigmentation.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: This innovative eye crayon...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

What it is: A set of 15 new fiery shades in an exquisite palette that synergistically merges Natasha's three daring formulas of sparkling foiled, matte, and metallic.Ingredient Callouts: Free of mineral oil....

What it is: An eyeshadow palette that combines greens, pinks, and neutral nudes with a variety of finishes, in a collection of all-new shades. Ingredient Callouts: Free of parabens and mineral oil....

What it is: A midi-sized, must-have eyeshadow palette featuring 15 romantic burgundy and mauve shades combined with gray-browns, taupes, dusty roses, and vintage pinks. Perfect to create romantic, retro-inspired looks.Ingredient Callouts: Free...

What it is: An eyeshadow palette that includes a captivating constellation of shades inspired by the elements of life that illuminate and intensify Natasha’s creative vision. Ingredient Callouts: Free of parabens, formaldehydes,...

What it is: An everyday palette that creates super-dramatic smokey eyes as well as a variety of natural and extreme glam looks.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What Else...

What it is: A five-shade ensemble of rosy-taupe shades suited for classic or playful looks. Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free. What Else You...

What it is: A 15-shade ensemble of cool-toned smokey shades in Natasha’s iconic matte, metallic, sparkling foiled, and wet effect formula. Ingredient Callouts: Free of parabens and mineral oil. It is also...

What it is: A must-have, cool-toned palette with 15 new nude shades in Natasha’s iconic matte, metallic, sparkling foiled, and brand-new wet effect formula.Ingredient Callouts: Free of parabens and mineral oil. It...