Superhero Elastic Stretch Volumizing and Lengthening Mascara

IT Cosmetics Superhero Elastic Stretch Mascara is built to do two jobs at once — push lashes longer and pack them with volume, so the eye looks wider open. IT Cosmetics developed it alongside plastic surgeons, and the brand says it has been clinically tested for that stretched, eye-opening lash effect.

What it actually does

• Stretches the look of the lash. Lash-lifting polymers in the formula are what IT Cosmetics credits for the elongated, lifted look — the brand states this is clinically tested for wider, longer-looking lashes.
• Thickens the lash line in a single pass. According to the brand, one coat already coats each natural lash with volume for a fuller-looking line — so you are not obliged to build.
• Carries lash-conditioning extras. Biotin is included to support hair and skin that look stronger and healthier; collagen is there to give the appearance of more lash volume; peptides are added for the look of length, fullness and body.
• Buildable if you want drama. Extra coats are intended to take the length and the definition further, rather than being needed for the base result.
• Formulated without a few things. No parabens, no phthalates, and no SLS or SLES sulfates. The packaging is recyclable.

How to use

1. Start clean. Work on bare, dry lashes — no leftover oil or balm from makeup removal.
2. Begin at the root. Set the brush right at the lash base rather than mid-lash.
3. Wiggle, then sweep. Shimmy the brush side to side at the base, then draw it upward through to the lash tips. This is what deposits product along the whole length.
4. Layer only if you want more. Add further coats for heavier length and definition; stop at one if you prefer a natural lash line.

Questions

Is this a volumizing or a lengthening mascara?

Both — that is the point of the formula. The polymers handle the lifted, stretched look while the collagen side of the formula builds thickness along the lash line.

Do I need more than one coat?

No. IT Cosmetics positions this as a one-coat mascara for long-looking lashes. Additional coats are optional and are there purely if you want a bolder, more defined result.

What is actually in it for my lashes?

Three things the brand highlights: biotin, collagen and peptides. It also carries no parabens, no phthalates, and no SLS or SLES sulfates, and it ships in recyclable packaging.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Pieces already on our shelves move at the fast end of that window; anything we bring in for you sits at the longer end.

How can I pay, and what if it arrives damaged?

We accept credit card, debit card, Instapay and mobile wallets — there is no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery; once verified, your refund goes back to the original payment method within 15–30 days.