EYES TO MESMERISE

Charlotte Tilbury Eyes To Mesmerise is a cream eyeshadow in a pot that you can apply with nothing but a fingertip. The texture sits between liquid and cream, so it spreads easily on the thin skin of the lid, and the brand's main promise is that it stays put without collecting in the crease.

What it actually does

• Wears long without creasing. That is the formula's stated headline — long-lasting and built not to gather in the fold of the lid.
• Glides on instead of dragging. It is water-infused with a liquid-cream feel, which is why it moves over the lid with very little pressure.
• Softens what is underneath. Charlotte Tilbury describes the pigments as soft-focus, blurring the look of fine lines and imperfections for a more youthful-looking lid.
• Delivers real shine. The finish is high shine, not a soft matte wash.
• Carries vitamin E. The brand includes it as a soothing ingredient in the formula.
• Vegan, and a long exclusion list. Vegan, gluten-free, cruelty-free, in recyclable packaging, and made without parabens, phthalates, mineral oil, sulfates SLS and SLES, oxybenzone, hydroquinone, coal tar, retinyl palmitate, formaldehyde and its releasing agents, triclosan and triclocarban. Under one percent synthetic fragrance.

How to use

1. Use your finger to pick up the cream and press it onto the lid for an easy everyday look.
2. Sweep it side to side across the lid — the brand compares the motion to a windscreen wiper — to get an even wash of colour.
3. For more intensity along the lower lash line, run it underneath with a smudger brush, sold separately.
4. Going out? Layer a second application with an eye blender brush, also sold separately.

Is it right for you?

Questions

Does it really not crease?

Non-creasing is the brand's own description of the formula. Cream shadows generally do best applied thinly, so build in light layers rather than one thick one.

Do I need a brush?

No. Fingers are the recommended method for a soft natural look. Brushes only come in if you want to take it under the lash line or intensify it for evening.

Is it harsh on the eye area?

The formula is designed to glide rather than tug on delicate lid skin, and it includes vitamin E as a soothing ingredient. It is also free of parabens, phthalates and the other actives listed above.

Is the packaging recyclable?

Yes — the brand lists recyclable packaging for this product.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock shades leave fastest; sourced ones take the upper part of the range.

Payment and returns?

Credit card, debit card, Instapay and mobile wallets — there is no cash on delivery. We accept returns for defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days.