Big Ego Mascara

Tarte Big Ego Mascara is a vegan, deeply pigmented black mascara aimed squarely at lift and volume. Tarte states the look holds for as long as 16 hours, and the formula is plant-led — babassu sits at the centre of it to condition the lash itself while the brush does the shaping.

What it actually does

• Pushes lashes up, not just out. The brand's description centres on lifting the lash and delivering a dense, fanned-out flutter.
• Intensely black. Tarte calls it ultra-black, and credits the brush with picking up a maximum pigment load on each pass.
• Holds the look a long time. Wear is stated at up to 16 hours.
• Conditions while it coats. Babassu nurtures the lash hair, glycerin brings hydration, and panthenol — vitamin B5 — adds antioxidant, soothing and moisturising properties.
• The brush is the trick. The ConfiDENSE Booster Brush™ is curved to follow the shape of your lash line, and its twisted double-fibre bristles build from root to tip without clumping.
• Vegan and cruelty-free. Also gluten-free, with no parabens, formaldehydes, phthalates, mineral oil or triclosan.

How to use

1. Start the wand right at the base of your lashes, pressed close to the roots.
2. Work it upward in a zigzag motion and pull all the way through to the tips.
3. Add a second coat for the fuller, more dramatic version.

Is it right for you?

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