Eye

WHAT IT IS A 2-in-1 brow tech in a tool! WHY WE LOVE IT double-ended vegan brow pencil & tinted gel ultra-slim pencil with micro tip fills in brows tinted...

WHAT IT IS Eyes in 30 seconds! WHY WE LOVE IT velvety-smooth shadow & liner comfort-glide gel liner tip glides on without pulling or skipping expertly coordinated shades for effortless...

WHAT IT IS 2-in-1 eye intensifiers WHY WE LOVE IT 2-in-1 easy glide liner in eye color-enhancing shades eye-intensifying pigments add instant definition ultra-creamy formula glides on, no skipping or...

WHAT IT IS No-tug, gel formula in an insta-brightening eyeliner for bigger, brighter, more open eyes in seconds – in nude or NEW white WHY WE LOVE IT trick in...

WHAT IT IS A 12-hour, fadeproof, triple-black liquid eyeliner. WHY WE LOVE IT vegan, quick-drying liquid eyeliner with intense black, lash-enhancing pigment spheres waterproof formula stays all day & night...

WHAT IT IS Micro-fine, precision liner defines for an eye-catching look! WHY WE LOVE IT micro-fine 2mm tip for maximum precision makes eyes look bigger & gives the appearance of...

WHAT IT IS Instant eye definer! WHY WE LOVE IT 2-in-1 shadow smudge & liner for bigger, brighter, more defined eyes micro-sponge tip creates softly smudge, soft focus shadow line...

sweet & simple Best-selling eyeliner now in a liquid formula! let’s chat about it ultra-precise brush tip liquid liner with semi-matte finish precision application for crisp lines & instant definition...

sweet & simple We love a cult-classic queen. This fan-fave 4-in-1 mascara lengthens, curls, volumizes & conditions your lashes – she’s a real one. let’s chat about it curls &...

WHAT IT IS Same eye-opening results as the OG formula, but now you can swim or have a good cry! WHY WE LOVE IT massive volume, infinite length & extreme...

WHAT IT IS Clean up your lash game! WHY WE LOVE IT natural, nourishing volume & curl delivers a 46% increase in lash curl lash lifter™ wand lifts & fans...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

If “you have really pretty eyes” was a makeup product. A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. How to Use Apply a light shade...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...