Eye

What it is: A 10- shade palette starring Santa Jack featuring matte and metallic textures inspired by colors from the scenes in Christmastown. Ingredient Callouts: Free of parabens and cruelty-free. What Else...

What it is: Two limited edition gel eyeliners inspired by Jack and Sally from Tim Burton's The Nightmare Before Christmas. Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free. What Else...

What it is: An ultra-pigmented, stay-all-day gel liner that makes it easy to create clean graphic lines or can be blended out like a cream shadow.Ingredient Callouts: Free of parabens. This product...

What it is: A long-wearing mascara with a weightless, flexible formula for a lengthening, baby-extensions effect that won’t smudge or flake.Formulation Type: LengtheningBenefits: Long-wearingHighlighted Ingredients:- Japanese Fiber Technology: Consists of curved fibers that...

What it is: An easy-to-use, highly pigmented, jet-black eyeliner pen with a brush tip for smooth, precise lines that remain smudge-resistant for up to 12 hours.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A buildable, liquid-to-powder matte eyeshadow for a tint of soft, diffused color that lasts up to 12 hours with no smudging.Highlighted Ingredients:- Novatol: Bioavailable plant-based vitamin E blend...

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.Highlighted Ingredients:- Sparkling Pearls- WaterIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A tinted brow gel with a petite, precise applicator brush and flexible hold for fuller-looking, more defined brows.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Infused with...

What it is: A one-pot wonder for waterproof eyeliner, shadow, and brows in a range of long-lasting colors, from vivid, playful hues to essential, versatile shades.Ingredient Callouts: This product is vegan and...

What it is: A vegan, long-wear eyeshadow stick loaded with brilliant flecks of multidimensional pearlescence to deliver prismatic color in a flash.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need...

What it is: A lengthening and defining mascara that creates flake-proof, smudge-resistant sleeves around every lash for up to 24 hours and removes easily with warm water.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearing, WaterproofHighlighted...

What it is: An ultra-rich, waterproof, felt-tip liquid pen eyeliner for instant, bold definition and extreme long wear.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: If you’re a...

What it is: A mini award-winning, waterproof liquid eyeliner with tattoo-bold pigment and a precise brush tip that makes it easy to get sharp lines every time. Ingredient Callouts: Free of mineral...

What it is: An extreme-volume, vegan mascara that’s smudge-resistant, long-wearing, and powered by plant-based fats.Ingredient Callouts: This product is also vegan and cruelty-free.What Else You Need to Know: This 100-percent vegan formula contains...

What it is: A 24-hour, waterproof, and ultra-pigmented gel eyeliner that combines the silky texture of a liquid liner with the smudgy texture of kohl.Ingredient Callouts: Free of sulfates SLS and SLES,...

What it is: A waterproof, long-wear liquid eyeliner that glides on like a dream to create lines of any size.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A lifting, lengthening, and smudgeproof mascara that delivers up to 24 hours of flake-proof long wear, curl, and length with the richest black pigment.Formulation Type: Volumizing, Curling, and LengtheningBenefits: Long-wearingHighlighted...

What it is: A concentrated, lightweight serum with four peptide technologies to promote the look of thicker, fuller, and healthier lashes and brows. Formulation: Lightweight Serum Highlighted Ingredients: - Acetyl Tetrapeptide-3 in...

What it is: A super easy-to-use micro triangle pencil with a thicker side to fill in sparseness, a thinner point for shape and definition, and natural color that stays put.Highlighted Ingredients:-...

What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.Highlighted Ingredients:-...

What it is: A double-ended wing stamp pen and accompanying liquid liner that make it super easy to get your best winged eyeliner.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is: A double-ended wing stamp and liquid pen liner that is smudgeproof, long-lasting, and waterproof, giving you a super easy winged eyeliner look every time.Highlighted Ingredients:- Persea Gratissima (Avocado)...

What it is: A mascara trio including volumizing, lengthening, and clear mascaras to layer together for a customized lash effect or for use individually.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long wearingHighlighted Ingredients:- Panthenol: Helps...

What it is: A brow-and-lash-boosting serum powered by peptides and vegan keratin to accelerate the appearance of fuller, feathery brows and longer, thicker lashes.Highlighted Ingredients:- Peptide Trio: Promotes the look of...

What it is: A palette of modern nude shades inspired by the beautiful nuances of real skin tones.Highlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Helps...

What it is: An intense thickening mascara infused with omega fatty acid-rich castor oil to promote lush, dense-looking lashes with unbeatable shine and glossiness.Highlighted Ingredients:- Castor Oil: Promotes stronger, thicker, bolder-looking...

What it is: A brow styling gel that shapes, sculpts, and sets brows for an immediate fuller and lifted look, plus it conditions for healthier-looking brows over time.Highlighted Ingredients:- Myristoyl Pentapeptide-17Ingredient...

What it is: A two-in-one tinted brow gel with mini fibers and a visibly enhancing serum for immediate color and volume, as well as tinted, thicker-looking over time. Highlighted Ingredients: -...

What it is:A revolutionary conditioning mascara to flaunt a faux lash look.What it does:Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black...

What it is: An invisible leave-in lash conditioner that protects, softens, and soothes lashes.Highlighted Ingredients:- Widelash™: Helps eyelashes appear longer, fuller, and stronger and promotes optimal hair anchorage to help prevent...

What it is:A revolutionary brow enhancing serum that promotes the appearance of fuller, bolder looking brows in six to eight weeks, with full improvement in as little as four months.What...

What it is: A highly concentrated, clinically tested lash serum that creates the look of longer, thicker, stronger, and healthier lashes in as little as four weeks.Highlighted Ingredients:- Olaplex Peptide Complex...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of...

What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.What Else...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic...

What it is: A waterproof, sweat- and oil-resistant pencil with a fine-angled tip to create precise, hair-like strokes for the most natural-looking brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.Highlighted Ingredients:- Ceramides- Caffeine- GlycerinIngredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need...

What it is: A lash-lengthening and conditioning serum-infused mascara that's highly pigmented, perfect for all lash types, and suitable for all-day, comfortable wear. Formulation Type: Volumizing, Lengthening Benefits: Long-wearing Highlighted Ingredients: - Red...

What it is: A jet-black eyeliner and lash-conditioning serum that’s easy to use, comfortable to wear, and never fades, smudges, or flakes. Highlighted Ingredients: - Red Clover Extract: A vitamin-rich ingredient...

What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color.What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and...

What it is: An eyebrow gel that has a micro-fine brush that mimics natural brow hairs and makes it quick and easy to add shape, texture, and tint.Highlighted Ingredients:- Emollients: Add...

What it is: An eye-powder pencil that creates a soft, subtle blendable line.Highlighted Ingredients:- Mix of Oils and Powders: Makes liner easy to apply and blendable.- Soothing Allantoin: Makes liner perfect...

What it is: A six-shade eyeshadow palette including bronze, pink, terracotta, and brown shades.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: The palette features six of Charlotte’s favorite shades curated...