Always an Optimist Weightless Eye Primer

What It Is: A weightless, hydrating eye primer that smooths lids and preps them for longer-lasting, amped-up color that won't crease, fade, or smudge.

Ingredient Callouts

Free of parabens, formaldehydes and formaldehyde-releasers, phthalates, mineral oil, and retinyl palmitate. Cruelty-free.

What Else You Need To Know

Delivering instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base built for eyeshadow. The peach-tinted formula makes colors pop, bringing out the best in your shadows for more vibrant, longer-lasting wear.

Clinical Results

• 100% said it feels lightweight and blends seamlessly into skin
• 98% said it holds color and keeps eyeshadow from fading
• 97% said it keeps eyeshadow crease-free and extends wear all day

Based on an independent consumer study of 64 women.

How To Use

Suggested Usage: Using the doe-foot applicator, apply a thin layer directly onto clean, dry lids. Blend with fingertips, then apply eyeshadow. Works with all powder, liquid, or cream eyeshadow formulas.