What it is: A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.
Clinical Results: In an independent instrumental study of 120 subjects:
- 100% of all lash types had more length and volume
- 95% of all lash types had more lift
- 92% of all lash types had more curl
How to Use
Suggested Usage:
-Starting at the base of your upper lashes, swipe brush from roots to tips.
-Layer until desired effect is achieved.
-Repeat on bottom lashes.
-Feel free to curl your lashes beforehand if you’d like.
-To remove, use eye-makeup remover or a gentle cleanser and warm water.
To volumize fine/sparse lashes:
-Starting at the lash base, pull mascara through to tips.
-Layer until you achieve your desired effect.
To lift and curl straight/downward-facing lashes:
-Wiggle brush at your lash base, making sure to build volume there so your lashes hold curl (aren’t weighed down).
-Sweep brush forward and upward for definition through tips.
-Remember not to apply too much to the tips so your lashes hold their curl.
To lengthen and lift full/thick lashes:
-Apply from lash base to tips with a zig-zag motion.
-Holding the tip of the brush vertically, build the length of each lash with an upward motion.
To volumize and separate curly lashes:
-Starting at the lash base, wiggle brush from roots to tips.
-Without re-dipping brush, apply to the top of your lashes with the same wiggling motion (This will give you additional volume while separating lashes and enhancing their natural curl.)
| Size |
Size 0.45 oz/ 13.5 mL |
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