Lash Building Primer

Clinique Lash Building Primer is the step that goes on before your mascara, not instead of it. It is an undercoat for lashes — a conditioning base that Clinique says moisturises and helps soften lashes that have gone dry, while making the mascara you layer on top work harder.

What it actually does

• Builds a base for mascara. Clinique describes it as an undercoat designed to amplify what their other mascaras do, so colour and volume have something to grip.
• Conditions as it coats. The brand positions it as lash-conditioning — it adds moisture and helps improve the feel of dry, brittle-looking lashes.
• Tested for eyes. Clinique states the primer is ophthalmologist-tested.
• A short ingredient list of exclusions. Made without parabens, without phthalates, without mineral oil, and without the sulfates SLS and SLES. It is also vegan and gluten-free.
• Not for every Clinique mascara. Clinique specifically advises against pairing it with Lash Power Mascara, High Impact Curling Mascara or Bottom Lash Mascara (each sold separately).

How to use

1. Be generous. Sweep the primer through lashes in an upward motion, root to tip — this is a base coat, so a thin, nervous layer defeats the point.
2. Go straight in with mascara. Apply your mascara (sold separately) immediately, while the primer is still wet. Letting it dry first means the mascara sits on top rather than blending in.
3. Take it off properly. Dissolve both layers with a Clinique eye makeup remover (sold separately) rather than scrubbing at the lash line.

Questions

Can I wear it on its own?

It is built as a first layer, not a finished look — Clinique's own instructions have you follow it with mascara straight away. Think of it as the primer step you already use on your face, moved to your lashes.

Which mascaras should I avoid layering on top?

Clinique lists three it does not recommend with this primer: Lash Power Mascara, High Impact Curling Mascara and Bottom Lash Mascara. Each of those is sold separately. Message us on WhatsApp if you want help choosing a mascara that does pair with it.

Is it suitable if I wear contact lenses or have sensitive eyes?

Clinique states the formula is ophthalmologist-tested and leaves out parabens, phthalates, mineral oil and SLS/SLES sulfates. That is the extent of what the brand claims — if your eyes are genuinely reactive, introduce it on one eye first and see how the day goes.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Pieces already on our shelves land at the quick end of that window; anything we bring in to order sits nearer the far end. Working days exclude weekends and official holidays, and we will message you if anything slows down in transit.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. We do not offer cash on delivery.

What if it arrives damaged or expired?

Tell us within 1 day of delivery and send a photo. We accept returns on defective, damaged or expired items only — not on change of mind — and once the issue is confirmed, the refund goes back to your original payment method within 15 to 30 days.