Shadow Insurance 24-Hour Eyeshadow Primer

Shadow Insurance is the step that decides whether your eyeshadow still looks good at midnight. This is the reformulated version of Too Faced's long-running eye primer: a translucent base that deepens how pigment reads and holds it in place for 24 hours or more without creasing or fading.

Skin types	Normal, oily, dry and combination
Finish	Translucent — no colour cast under shadow
Wear claim	24+ hours, non-creasing and fade-resistant, per Too Faced
Applicator	Doe-foot wand
Free from	Parabens · also vegan, gluten-free and cruelty-free

What it actually does

• Keeps shadow where you put it. Too Faced's upgraded formula is built to lock pigment down for over 24 hours with no creasing and no fading through the day.
• Makes colour look stronger. The primer intensifies the shade you apply on top, so you get more out of the shadow you already own.
• Handles oily lids. The brand says it works against breakthrough oil, which is what normally collects in the crease and drags shadow with it.
• Adds a protective layer. According to Too Faced it helps shield against blue light damage and environmental stressors.
• Sits weightlessly. It glides on thin and translucent rather than tacky and visible, and it leaves shadows smooth and waterproof once set.
• Suits all four skin types listed — normal, oily, dry and combination — so it is not only an oily-lid product.

How to use

1. Dispense a pea-sized amount onto the lid using the doe-foot applicator.
2. Blend upward. Use a clean fingertip or a flat shadow brush and work from the lash line toward the brow bone.
3. Let it dry. Give it a moment to set, then apply shadow straight over the top.
4. Lower lash line too. To cut smudging underneath, tap a little on with a fingertip or flat brush, then follow with shadow, liner and mascara.

Is it right for you?

Questions

How much should I use?

A pea-sized amount per eye is what Too Faced recommends. More than that takes longer to set and can go patchy under powder shadow.

Is this the old formula or the new one?

The new one. Too Faced reformulated its best-selling eye primer to push colour intensity further and extend wear past 24 hours.

Can I wear it under the lower lashes?

Yes — the brand suggests a small amount along the lower lash line, applied with a clean finger or flat brush, to limit smudging before you add liner and mascara.

How fast is delivery?

3 to 21 working days, depending on availability. Stocked items move at the short end of the range, sourced items at the long end. Weekends and official holidays are not counted.

Which payment methods work?

Credit card, debit card, Instapay and mobile wallets. We do not offer cash on delivery.

What if the tube is leaking or past its date?

Contact us within 1 day of delivery with a photo. Defective, damaged or expired items are covered, and once verified the refund is issued to your original payment method within 15 to 30 days.