Superhero Volumizing Waterproof Mascara

IT Cosmetics Superhero Volumizing Waterproof Mascara is the water-resistant member of the Superhero family: a buildable, intensely black mascara the brand rates for up to 24 hours of wear. It is built to add volume and visible length while standing up to water, humidity and sweat.

What it actually does

• Plumps and lengthens. IT Cosmetics positions it as delivering more volume and more visible length than your lashes have on their own.
• Holds through water and sweat. The waterproof formula is designed to resist humidity and perspiration, which matters in Egyptian summer.
• Stays soft, not brittle. The brand notes it avoids the crunchy, stiff feel that waterproof mascaras often leave behind.
• Builds as far as you want. Keep layering for a heavier lash; one coat is enough for a simple day look.
• Conditioning ingredients. Biotin for healthier-looking hair and skin, peptides to help brittle lashes feel softer, and pro-vitamin B5, long used for conditioning lashes.
• Long exclusion list. Made without formaldehydes and formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, SLS and SLES sulfates, triclocarban and triclosan, with under one percent synthetic fragrance. Cruelty-free.
• What testers said. In an IT Cosmetics consumer-panel survey, 92% found it buildable, 90% said it gave big volume and 90% said it felt comfortable on the lashes. Self-reported results.

How to use

1. Place the brush at the base of your lashes, wiggle, then sweep up and out to the tips.
2. Add more coats if you want a heavier look.
3. To take it off, use an oil-based cleanser or remover — a water-based micellar will struggle with a waterproof formula. IT Cosmetics suggests its Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (sold separately).

Good to know: for calmer days, Superhero also comes in a washable Super Black version (sold separately).

Is it right for you?

Questions

How do I get it off without pulling my lashes?

Use an oil-based remover or cleansing balm, hold it against closed lashes for a few seconds to soften the formula, then wipe downwards. No rubbing needed.

How long does it last on?

IT Cosmetics rates the wear at up to 24 hours. It is built to hold against water, humidity and sweat rather than flake through the day.

What's the difference from the washable version?

This is the waterproof formula, for days when you need it to stay no matter what. The washable Super Black shade is sold separately and comes off more easily — pick that one for low-key days.

Does it do length or volume?

Both — it's categorised as volumising and lengthening, and the formula is buildable, so you can lean it toward either depending on how many coats you apply.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock tubes ship at the faster end of that window.

Payment and returns?

We accept credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery; refunds go to your original payment method within 15–30 days.