BROW POWER UNIVERSAL EYEBROW PENCIL
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IT Cosmetics Brow Power Universal Eyebrow Pencil removes the shade-matching problem entirely: one pencil, and the depth you get is decided by how hard you press. It is a waterproof, award-winning bestseller...
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IT Cosmetics Brow Power Universal Eyebrow Pencil removes the shade-matching problem entirely: one pencil, and the depth you get is decided by how hard you press. It is a waterproof, award-winning bestseller from the brand, designed to read naturally on any hair colour and to define whatever brow shape you are working with.
What it actually does
- One shade, every hair colour. Rather than matching a swatch to your brow, the pencil shifts tone with pressure — IT Cosmetics describes it as blending with any colour, so there is no guesswork at checkout.
- Pressure controls the depth. A light hand reads soft and pale; leaning in reads deep. That is the whole mechanism, and it is also why one pencil can work for two people with different brows.
- Stays put when wet. The formula is waterproof, so it is not going to slide off in Cairo heat or at the gym.
- Nourishing extras in the lead. The brand lists antioxidants, biotin and green tea in the formula alongside the colour.
- Spoolie is already attached. A brush is built into the other end, so blending and tidying happen without reaching for a second tool.
How to use
- Sketch, don't fill. Draw short, soft hair-like strokes rather than blocking in a shape.
- Go light for fair and grey brows. Keep the pressure gentle — the pigment deposits less and stays believable.
- Press firmer for brown and black brows. More weight on the tip pulls more depth out of the same pencil.
- Finish with the spoolie. Brush through the brow at the end to soften the strokes and set the hairs in place.
Is it right for you?
Yes, if…
- You have never been confident picking a brow shade
- Your brow hair is grey, blonde, brown or black — all are covered
- You want something waterproof that survives a long day
- You share makeup with someone whose brows differ from yours
Think twice if…
- You want a specific named shade rather than a universal one
- You prefer a gel, pomade or powder texture to a pencil
- You are filling very large sparse gaps — a pencil defines, it does not blanket
Questions
How can one pencil suit every brow colour?
Because the depth is in your hand, not in the shade range. IT Cosmetics built the formula to change how much pigment it releases according to the pressure you apply, so the same tip can read ashy-light or near-black.
Will it survive sweat and water?
It is a waterproof pencil, so yes — plan on a proper cleanser or an oil-based remover at the end of the day rather than water alone.
Do I need a separate brow brush?
No. The spoolie is built into the pencil, and the brand recommends a final brush-through with it to land a polished, natural finish.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.
How can I pay, and what if it arrives damaged?
Credit card, debit card, Instapay and mobile wallets — no cash on delivery. We accept returns on defective, damaged or expired items only, reported within 1 day of delivery; refunds go to the original payment method within 15–30 days.
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