Damn Girl! 24-Hour Mascara

Damn Girl! 24-Hour Mascara is built for maximum drama rather than a natural lash. The creamy mousse formula is whipped and aerated so it layers on heavy volume without weighing lashes down, and it is engineered to lift, curl and hold for a full 24 hours.

Effect	Volume, lift and curl — high intensity
Texture	Creamy, air-whipped mousse
Wear claim	Up to 24 hours, smudge- and flake-resistant, per Too Faced
Key components	Whipped melting waxes · lash suspension polymer · hydrophilic black
Free from	Parabens · phthalates — also vegan, gluten-free and cruelty-free
Important	Do not pump the wand — the formula is already aerated

What it actually does

• Loads on volume in one pass. Too Faced's whipped melting waxes fuse into a single weightless layer, which is how you get extreme thickness without the heavy, clumpy feel.
• Holds the curl. A lash suspension polymer lifts lashes and locks the curve in, and the brand says the polymers keep lashes flexible rather than stiff.
• Goes genuinely black. A hydrophilic black pigment is used to deepen the colour rather than leave lashes looking grey-black.
• Lasts the day and the night out. Up to 24 hours of smudge- and flake-resistant wear, according to Too Faced.
• Brand-reported consumer study. In Too Faced's study of 104 women, 97% said they saw full-on volume, 100% said they saw intense black lashes, and 99% said they saw long-wearing results. These are self-reported figures from the brand.
• Free of parabens and phthalates, and listed as vegan, cruelty-free and gluten-free.

How to use

1. Do not pump the wand. The formula has air worked into it and already carries a full load of product — pumping pushes more air in and dries it out.
2. Start at the base of the lashes and sweep the brush outward and upward from root to tip.
3. Build to taste. Keep adding coats until you hit the intensity you want; extra layers are where the drama comes from.

Is it right for you?

Questions

Why can't I pump the wand?

Because air is already part of the formula. Too Faced flags this as a precaution: the tube is fully loaded as it is, so pumping only introduces more air and shortens the life of the product.

Is it waterproof?

Too Faced describes it as smudge-resistant and flake-resistant for up to 24 hours. That is a long-wear claim rather than a waterproof one, so treat it accordingly around water.

Will it hold a curl on straight lashes?

That is what the lash suspension polymer is for — the brand states it lifts lashes and locks in curl while keeping them flexible. Results vary by lash type.

How long does shipping take?

3 to 21 working days, depending on availability. In-stock mascaras ship at the quicker end; anything we order in for you lands later. Weekends and official holidays don't count as working days.

What payment methods are accepted?

Credit card, debit card, Instapay and mobile wallets. No cash on delivery.

What if my mascara arrives dried out or expired?

Let us know within 1 day of delivery, with a photo of the batch or expiry marking. We accept returns on defective, damaged or expired items only, and verified refunds are sent back to your original payment method within 15 to 30 days.