Roller Lash Curling & Lifting Mascara

Roller Lash is Benefit's curling mascara, and the idea behind it came straight from hair rollers. The brush — Hook 'n' Roll™, with a patent pending — is covered in purpose-built hooks that grab each lash, lift it from the root and bend it upward — so even lashes that grow short and poker-straight end up with a visible curve.

What it actually does

• Curls as it coats. The hooked bristles do the work a lash curler usually does, catching individual lashes and rolling them up and out for a wide-open eye.
• Sets the curve and keeps it. Benefit describes the formula as instant curve-setting, with hold lasting 12 hours.
• Comes off easily. Despite the long wear, the brand lists it as easy to remove — no scrubbing marathon at the end of the night.
• Conditions while you wear it. Provitamin B5 and serine are included for their lash-conditioning reputation.
• Brand-reported panel feedback. Benefit ran a four-week consumer panel with 31 participants: 97% said lashes looked visibly lifted, 94% said their eyes looked more wide open, and 87% said the curl lasted. Self-reported figures from the brand — your own result will depend on your lashes.
• Allure Best of Beauty winner, according to Benefit.

How to use

1. Start horizontal. Hold the wand sideways with the curved tip angled down towards your lash line.
2. Wiggle upward. Work the brush gently from the roots out to the ends.
3. Rotate as you go. As the wand travels up, turn the tip inward and lift it so the curve follows the shape of your eye — that's what picks up the lashes in the inner and outer corners.
4. Layer for length. Benefit's own tip: curl with Roller Lash first, then add They're Real! over the top when you want length as well as lift.

Is it right for you?

Questions

Do I still need a lash curler?

That's the whole point of the hooked brush — it lifts and rolls lashes as you apply, and Benefit says the formula sets that curve on contact and holds it for 12 hours.

My lashes are very short. Will the brush reach them?

The hooks were designed specifically for short, straight lashes, and the curved tip is meant to be rotated along the eye contour so the tiny inner- and outer-corner lashes get coated too.

Can I wear it with another mascara?

Yes. Benefit recommends applying this one first for the curl, then layering They're Real! on top for extra length.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Pieces already in stock arrive towards the start of that window.

How can I pay, and what if it arrives damaged?

We take credit card, debit card, Instapay and mobile wallets — there's no cash on delivery option. Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery; approved refunds are sent back to your original payment method within 15–30 days.