gifted™ Amazonian clay mascara

Tarte gifted Amazonian Clay Mascara is built around one ingredient doing double duty. Amazonian clay adds volume to the lash you see today, and according to Tarte it also conditions the lash itself — so the brand frames this as a mascara with a reparative angle rather than a purely cosmetic one.

What it actually does

• Increases lash volume. Tarte states the formula delivers more volume with every swipe, alongside its longer-term lash claims.
• Conditions as it wears. The brand says Amazonian clay hydrates and replenishes lashes that are dry or brittle, with the aim of preventing fallout.
• Reparative and strengthening over time. Per Tarte, with daily wear lashes end up intact, healthier and stronger — rebuilding rather than just coating.
• Absorbs oil to stay put. The clay soaks up oil through the day, which is how the brand explains the flake-free, non-transferring wear.
• Richer colour. Tarte credits the clay with enriching the pure pigments for a truer, more intense black.
• Formulated without parabens, sulfates or phthalates; vegan, and the brand notes it is also made without mineral oil, sodium lauryl sulfates and gluten.

How to use

1. Start at the roots. Push the wand right into the base of the lashes so the product grips from the bottom up.
2. Zigzag outwards. Wiggle the brush side to side as you draw it up towards the lash tips — this catches the shorter lashes most people miss.
3. Add coats as needed. Build while the previous coat is still fresh for the most volume.

Is it right for you?

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