Enrich & Elevate Mascara

Iconic London Enrich & Elevate Mascara is the brand's first mascara built to look after lashes while it dresses them. It lengthens, curls and lifts for a wide, fanned-out effect, and the formula carries Symlash®, an active growth agent, so the wear time doubles as conditioning time.

What it actually does

• Lengthens, curls and lifts. Iconic London describes a panoramic, fluttery lash look achieved in seconds rather than in layers.
• Conditions as you wear it. Symlash®, described by the brand as an active growth agent, is the reason this is pitched as a kind-to-lashes mascara.
• Long wear. The brand claims as much as 14 hours of wear per application.
• Brand-reported lash condition results. According to Iconic London's consumer study, 76% of participants said their natural lashes were in better condition after six weeks. Self-reported results; individual outcomes vary.
• Opens up the eye. The lift and length are aimed at a wide-eyed, awake effect rather than a heavy, spiky one.

How to use

1. Wipe excess product off the wand against the neck of the tube.
2. Start at the lash root and wiggle upward and outward through to the tips.
3. Add a second coat while the first is still wet if you want more volume.
4. Use it daily — the conditioning claim is tied to consistent wear over weeks, not a single use.

Questions

What is Symlash® doing in a mascara?

Iconic London includes it as an active growth agent, and credits it with helping lashes look stronger, longer and fuller over time while the mascara is worn.

How long will it stay put?

Iconic London states a 14-hour wear time. That's a brand figure — humidity, oily lids and eye-rubbing will all shorten it in practice.

Will I see a difference in my own lashes?

Iconic London's study reports 76% of people felt their lash condition had improved at the six-week mark. It's self-reported perception data, so treat it as a reasonable expectation rather than a guarantee.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items ship sooner; anything we source to order sits at the longer end.

What payment methods do you accept?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

Can I return a mascara?

Only if it's defective, damaged or expired, and only when reported within 1 day of delivery. Approved refunds return to the original payment method within 15–30 days.