Boy Brow Grooming pomade

Glossier Boy Brow is the brow product that started the whole fluffy-brow thing. It's a gel-pomade in a mascara-style tube that thickens, conditions and combs brows into place in one swipe — without the stiff, crispy hold that makes a brow look lacquered.

Format	Gel-pomade with a wand
Hold	Soft and flexible — no stiffening, no flaking
Shade options	Clear for invisible hold, or tinted for colour and fullness. Dark Brown and Grey were added to the range
Size note	Glossier increased the tube by 20% more formula
Formula notes	Gluten-free · cruelty-free · no parabens, phthalates, mineral oil, oxybenzone or sulfates

What it actually does

• Makes brows look thicker immediately. The pomade coats each hair, so the brow reads fuller without any gaps being filled in with pigment.
• Holds without going hard. Beeswax and carnauba wax keep the hairs where you put them while staying flexible — it doesn't set into a crust or flake off.
• Conditions as it grooms. Oleic acid, an emollient from olive oil, nourishes and moisturises, and soluble collagen is included to condition the hair fibres.
• Works clear or tinted. The clear version is pure shaping; the tinted shades add depth and colour at the same time.
• One swipe, done. Glossier took the idea from moustache pomade — it's built for speed, not for a ten-minute brow routine.

How to use

1. Pick your version. Clear if you only want long-wearing, invisible hold; tinted if you want colour and visible fullness too.
2. Short upward strokes. Work the wand through the brow in small movements against the direction of growth to fluff the hairs up.
3. Shape as you go. Push the hairs into the arch you want while the formula is still soft.
4. Layer detail underneath if needed. If you fill sparse spots with a brow pen first, let it dry, then Boy Brow goes over the top.

Is it right for you?

Questions

Clear or tinted — which should I get?

Clear if your brows already have the colour and density you want and you only need them to stay put. Tinted if you want the hold plus added depth and a fuller look in the same step.

Will it flake through the day?

It's specifically formulated not to stiffen or flake — the two waxes hold the hairs without the formula drying into a brittle film.

Is this vegan?

No. It's gluten-free and cruelty-free, but the formula includes beeswax and soluble collagen.

Is the tube bigger than it used to be?

Yes — Glossier increased the fill by 20% and added two shades, Dark Brown and Grey, to the line-up.

Delivery, payment and returns?

Delivery takes 3 to 21 working days, depending on availability. You can pay with credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns are limited to defective, damaged or expired items, reported within 1 day of delivery, with refunds to the original payment method within 15–30 days.