WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT IS 3-in-1 tinted brow gel for effortless, fluffy arches WHY WE LOVE IT shapes, gives flexible hold & tints in seconds gel formula doesn't stiffen or flake for...

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

WHAT IT IS 2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge WHY WE LOVE IT precision pencil tip creates hair-like strokes multidimensional diamond powder...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

WHAT IT IS Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.  WHY WE LOVE IT Straight lashes? This baby instantly lifts & curls volumizes &...

WHAT IT IS Frame your brows with our NEW brows for days™ clear brow gel that tames, shapes & sets brows in place all day long! WHY WE LOVE IT...

WHAT IT IS 2-in-1 liquid liner & brightener for bigger, brighter, more defined eyes! WHY WE LOVE IT micro-felt tip liquid liner hugs the curve of the lashline rich black...

What it is: A long-wearing pencil eyeliner with a rich, creamy, buildable, blendable formula that glides on smoothly for crisp, true color that won’t skip, tug, or transfer.Ingredient Callouts: Free of parabens,...

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.Highlighted Ingredients:- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.Ingredient Callouts: Free of parabens, formaldehydes,...

What it is: A long-wearing, water- and smudge-resistant pomade brow pencil with a two-in-one custom tip for a dimensional application.Highlighted Ingredients:- Coconut Moisturizer: Nourishes brows, creating a soft, smooth appearance.- Botanical...

What it is: A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking. Highlighted Ingredients: - Beeswax and Carnauba Wax: Hold hairs in place...

What it is: A silky monochromatic eyeshadow trio of essential signature shades in three buildable talc-free finishes: matte, satin, and metallic.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: A fine, brush-tip liquid eyebrow pen that fills and defines brows with feather-like strokes for fuller-looking eyebrows with a smudge-resistant finish.Highlighted Ingredients:- Flow-Through Brush Applicator Tip: Creates hair-like...

WHAT IT IS A 2-in-1 brow tech in a tool! WHY WE LOVE IT double-ended vegan brow pencil & tinted gel ultra-slim pencil with micro tip fills in brows tinted...

WHAT IT IS 2-in-1 eye intensifiers WHY WE LOVE IT 2-in-1 easy glide liner in eye color-enhancing shades eye-intensifying pigments add instant definition ultra-creamy formula glides on, no skipping or...

WHAT IT IS No-tug, gel formula in an insta-brightening eyeliner for bigger, brighter, more open eyes in seconds – in nude or NEW white WHY WE LOVE IT trick in...

WHAT IT IS A 12-hour, fadeproof, triple-black liquid eyeliner. WHY WE LOVE IT vegan, quick-drying liquid eyeliner with intense black, lash-enhancing pigment spheres waterproof formula stays all day & night...

WHAT IT IS Micro-fine, precision liner defines for an eye-catching look! WHY WE LOVE IT micro-fine 2mm tip for maximum precision makes eyes look bigger & gives the appearance of...

WHAT IT IS Instant eye definer! WHY WE LOVE IT 2-in-1 shadow smudge & liner for bigger, brighter, more defined eyes micro-sponge tip creates softly smudge, soft focus shadow line...

sweet & simple Best-selling eyeliner now in a liquid formula! let’s chat about it ultra-precise brush tip liquid liner with semi-matte finish precision application for crisp lines & instant definition...

WHAT IT IS Same eye-opening results as the OG formula, but now you can swim or have a good cry! WHY WE LOVE IT massive volume, infinite length & extreme...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

A must-have for any collection, the BIBA PALETTE's neutral color story reveals creamy matte, metallic, & cream powder finishes, including the first cream powder formula of Natasha’s famous BLACKEST BLACK EYESHADOW.  Each...

What it is: A new and elevated 15-shade version of Natasha's iconic Gold Palette in her signature formulas, designed to create mesmerizing, golden-hued looks.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.Ingredient Callouts: Free of parabens and mineral...

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks. Ingredient Callouts: These products are cruelty-free.   What Else You Need to...

WHAT IT IS 12 versatile warm eyeshadow shades perfect for everyday! WHY WE LOVE IT arranged in rows for no-brainer looks matte & metallic shades: s'more (matte pinky beige) sunrise (golden beige...

WINNER Best Palette, Allure Readers’ Choice Award 2021 WHAT IT IS Get your shadow skills bloomin' with this cult-favorite palette packed with everyday essential shades! WHY WE LOVE IT 12...

WHAT IT IS Channel your inner glamazon™ with this NEW palette of 10 shadows inspired by the rich tones of the Amazon Rainforest! WHY WE LOVE IT 10 NEW shadow...

WHAT IT IS Master your matte with this cool-toned palette! WHY WE LOVE IT mix & match cool-toned matte eyeshadows arranged in coordinating rows for 3 easy looks infused with Amazonian...

WHAT IT IS Spread positive vibes with this limited-edition eyeshadow palette filled with flirty & fun shades! WHY WE LOVE IT 9 everyday neutral rosy, plum & brown eyeshadows Amazonian...

A tubing mascara that instantly lifts and curls lashes by 50%*—and keeps them lifted for 24 hours. A next-level lift for lashes in one simple step. No curler required.  Instantly...

What it is: A lash primer-serum that boosts length, volume, curl, and definition for lashes that appear oversized and revitalized.Formulation Type: Volumizing, Curling, LengtheningHighlighted Ingredients:- Cornflower: Calming.- Cotton Flower: Protecting.- Chamomile Extract:...

What it is:A spectacular waterproof mascara formula that curls lashes and adds volume.What it does:This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power...

Weightless liquid-to-powder eyeshadow blends and builds easily before setting to a soft, satin finish.Goes on velvety-smooth—never sticky—and applies evenly, making it a breeze to layer.Long-lasting, waterproof formula stays put with...

Everything you love about lash-loving GrandeMASCARA ― now in Waterproof! Take a dip with this Italian made, waterproof conditioning mascara that provides locked-on volume & length through every laugh, splash...

Frame your face and give your brows a natural looking boost! GrandeBROW-FILL is a brush-on brow gel that is infused with volumizing mini fibers and conditioning peptides. Its formula adheres...

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.Ingredient Callouts: Free of sulfates. This product is gluten-free.What Else You Need to Know: Each palette...