Eye

sweet & simple We love a cult-classic queen. This fan-fave 4-in-1 mascara lengthens, curls, volumizes & conditions your lashes – she’s a real one. let’s chat about it curls &...

WHAT IT IS Same eye-opening results as the OG formula, but now you can swim or have a good cry! WHY WE LOVE IT massive volume, infinite length & extreme...

WHAT IT IS Clean up your lash game! WHY WE LOVE IT natural, nourishing volume & curl delivers a 46% increase in lash curl lash lifter™ wand lifts & fans...

Product Details With a stunning opaque finish, this buildable eyeshadow features multi-size glitter particles to add never-before-seen dimension to the lid. Gliding right onto skin, even without a base, it...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

Classic Lash - Coco Jo #4 lashes have densely packed hair of differing lengths to seamlessly disguise sparse patches and enhance lash volume without feeling heavy or uncomfortable to wear. ...

If “you have really pretty eyes” was a makeup product. A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. How to Use Apply a light shade...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

CIRCO LOCO offers Natasha’s classic matte and metallic formulas including the innovative cream to powder formula first introduced in the METROPOLIS and LOVE palettes. Each color family in the palette includes...

The ultimate shade extension to Natasha's smash hit SUNSET EYESHADOW PALETTE, the SUNRISE EYESHADOW PALETTE features 15 NEW shades in a stunning color story perfect for building radiant summer looks. Packed with...

Inspired by the shades & textures of 20th-Century New York City, MINI METROPOLIS is the long-awaited shade extension to the full-size METROPOLIS PALETTE. Featuring 3 of the most popular shades from the...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

With shade names personally chosen by Natasha to reflect the central theme of love & 5 heart-stopping finishes, the LOVE EYESHADOW PALETTE can be used for irresistible multi-dimensional looks or inspired everyday...

Inspired by the color theme of the 60s, the shades in MINI RETRO include a dazzling neutral duo-chrome, a velvety metallic gray, two creamy neutral mattes, and a rosy pink metallic—perfect for...