Eye

GET LINED UP Intense pigments of longwearing eyeliner color glide on smoothly for precision definition and lash thickening effects. Creamy texture and velvety finish create long-lasting color with exceptional ease...

SHAPE. SOFTEN. SATISFY. Take shape. Take control. Elevate arches with Brow Shaping Gel to instantly sculpt and care for brow hair over time. Clear gel tames and sets to a...

EYES. REVITALIZED. Powerful, quick-absorbing gel formula gently treats eyes and lashes with an all-in-one formula. It revitalizes and refreshes the eye area with up to 60 hours of moisture,* and...

AN OVERNIGHT SENSATION Deep treat while you sleep with a gel-to-oil formula for skin that’s softer, smoother, more revitalized by morning. Using innovative gel-matrix technology, it transforms from a gel...

WHAT IT IS Take your eye look to the next level with these creamy sticks that are like an eyeshadow & liner in 1! WHY WE LOVE IT velvety-smooth, luscious...

WHAT IT IS Brush on effortless brows with this do-it-yourself brow detailing pen! WHY WE LOVE IT microblading brush tip softly flicks on hair-like strokes (460!!) multi-length bristles mimic the...

WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT ISAccent “half” lash version of best-selling maneater lash style!   WHY WE LOVE IT half the size of average falsies to blend in seamlessly designed to accentuate the...

WHAT IT IS Get wisped away with lash smoothie™ cruelty-free lashes! WHY WE LOVE IT vegan, latex-free lashes for natural, everyday lift wispy length & volume designed with a clear...

WHAT IT IS Be the star of the party with big ego™ cruelty-free lashes for big & bold volume! WHY WE LOVE IT 3D confidence-boosting vegan lashes that are latex-free...

WHAT IT IS Double the glam, double the fun! Get 4 products in 1 with these double-ended creamy sticks that act as an eyeshadow & liner all-in-1! WHY WE LOVE...

WHAT IT IS Meet your colorist in a compact! WHY WE LOVE IT brow & hair powder for fuller, thicker-looking hair fills in brows covers greys & roots fills in...

WHAT IT IS 3-in-1 tinted brow gel for effortless, fluffy arches WHY WE LOVE IT shapes, gives flexible hold & tints in seconds gel formula doesn't stiffen or flake for...

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

WHAT IT IS 2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge WHY WE LOVE IT precision pencil tip creates hair-like strokes multidimensional diamond powder...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

sweet & simple Eye-intensifying cream pigment, plus skincare benefits! let’s chat about it cream shadow with radiant satin finish (No glitter!) super soft formula is buildable & blendable, plus waterproof...

WHAT IT IS Glide on effortless liner that lasts with this vegan & waterproof precision gel liner! WHY WE LOVE IT soft-melting gel with natural wax blend ensures a glide never...

WHAT IT IS Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.  WHY WE LOVE IT Straight lashes? This baby instantly lifts & curls volumizes &...

WHAT IT IS Best-selling, 4-in-1 mascara all dressed up for spring! WHY WE LOVE IT volumizes, lengthens, curls & conditions ultra-black pigment delivers darker, defined lashes vitamin-rich formula conditions with each coat  360°...