Eye

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

Color outside the lines. Create the ultimate holiday soft-glam look with our limited-edition eyeshadow sticks, inspired by late '80s and early 2010s music culture. These lightweight, creamy sticks are buildable,...

What it is: A dual-ended brow pencil that features a custom oval tip for extreme ease in defining, shaping, and shading in the brows.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What...

What it is: A clean and easy-to-apply, creamy brow wax that delivers fuller-looking brows with a strong but flexible hold and a hint of tint that lasts all day.Highlighted Ingredients:- Argan...

ustomize your liner look with this easy to use, richly pigmented liquid liner. The flexible yet structured brush tip provides an artistry feel that effortlessly glides over the lid with...

A limited-edition talc-free, clean, and ultra-wearable eye palette, featuring 8 lavender kissed hues and balanced wearable neutrals. Shades:Pink Salt is a foiled iridescent lavenderRosewater is a matte soft neutral pinkLavender is a matte...

This palette is the go-to for any occasion, with 18 gorgeous talc-free shades in a variety of finishes, ranging from staple neutrals to bold pops of color, all included in...

What it is: A talc-free, travel-friendly, mini eyeshadow palette that achieves all of your favorite looks with eight classic shades.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.Formulation Type: Volumizing, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Lacquer Tree and Rice Bran Waxes: Act as a vegan...

What it is: Clean, transfer-proof, multi-use pigment paints that leave skin feeling moisturized and nourished. Highlighted Ingredients: - Plant Squalane: Protects and softens skin. - Hyaluronic Acid: Provides skin-loving hydration. -...

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush. Benefits: Long-wearing, Waterproof Highlighted Ingredients:  - Charcoal Pigment: Delivers clean, intense...

What it is: A mini edition of the Allure Award-winning Tartelette™ In Bloom palette, featuring six everyday eyeshadows in neutral and bronze shades.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.-...

What it is: A mini palette of six warm and toasty eyeshadow shades for on the go.Highlighted Ingredients:- Amazonian Clay: For better, truer, longer wear.- Mineral Pigments: Soothe and soften skin's...

We get it, liquid eyeliner can feel like a slippery slope. It’s a fine line (literally) between a light, natural look, a classic cat eye, and dramatic wings. Roller Liner liquid eyeliner...

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.Ingredient Callouts: Free of parabens. It...

WHAT IT IS Make every moment sparkle! This palette of 5 ultra-luxurious shadows includes rich mattes, opulent shimmers, and precious pearls in a pretty, jewelry-inspired compact so exquisite, it proves...

WHAT IT IS Transport yourself to Lake Como, Italy (without the airfare) with this sparkling fresh eye shadow palette inspired by our favorite summer cocktail! TELL ME MORE 18 Sparkling...

WHAT IT IS This juicy palette is packed with 18 super-sweet shades inspired by the fresh colors of real apples. Must-have neutrals and pops of red, green, and warm caramel...

WHAT IT IS This micro-fine, bevel-tipped brow detailer delivers smooth, creamy color with precise strokes, making it possible to mimic a professional microblading effect. Define arches, fill sparse areas, and...

WHAT IT IS Get a killer look that lasts for 12 hours with this intensely black, waterproof & retractable kajal eyeliner. This lightweight formula glides onto the waterline with ease...

WHAT IT IS Fake the full, fluffy, filled-in look of naturally lush brows with Brow Wig, brush-on brow extensions that shape, thicken, and groom with our innovative buildable hair fiber-gel...

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.Ingredient Callouts: Free of parabens and mineral oil. It is also...

WHAT IT IS You CAN have it all…a mascara that’s Naturally BETTER THAN SEX! Volumize, lengthen, curl, and condition with a mascara that delivers 100% sexy lashes with a 98% naturally-derived formula.*...

THE EYE’S THE LIMIT Blendable, gel-like formula glides on effortlessly, instantly depositing rich color that sets in exactly where you want it and wears for up to 12 hours. Sharpenable...

SWIPE. SMOLDER. SEDUCE. Draw attention with a seductively smooth, ultra-creamy eyeshadow stick that applies instant high-impact color and sets to an all-day, crease-resistant matte finish. Fueled by Flexi-Lock Technology, it...

THE ULTIMATE FOURSOME Catch eyes with NARS Quad Eyeshadows in iconic shades. Each Quad envelops eyes with lasting, high-impact color, in buttery mattes and lustrous satins to multi-dimensional glitter finishes....

#NEVERFAKEIT Introducing Climax Extreme Mascara. Extreme volume. Extreme black. Extreme performance. Don’t hold back. Climax reaches its peak with the most dramatic volume yet—in just one coat. New Loaded Pigment...

What it is:A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.What it does:This smudge-proof eyeshadow base uses...

SHOW YOUR COLORS Reveal your true colors with a range of eyeshadows to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...

SOFT WEAR. HARD SHINE. Amplify eyes Hardwired Eyeshadow—a rich and radiant lineup of four precious metals. A rare combination of high-pigment with high-shine, ultrafine blends of shimmer, glitter, and pearl...

WORK OF ARCH Create structure with versatile Brow Perfector. Its retractable, oval-shaped tip delivers soft, hair-like strokes for effortless building and blending. On the other end, a durable spoolie brush...

SHOW YOUR COLORS Reveal your true colors with a curated eyeshadow pairings to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...

SWIPE ON. STRIKE GOLD. Light up lids with striking Quad Eyeshadow palettes, inspired by bestselling shade Laguna. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color...

SWEET TEMPTATIONS Discover a dreamscape of color inside a new palette with nine striking eyeshadows. Feel the lavender haze all over your gaze with smooth mattes, high-shine shimmers, and reflective...

MORE THAN MEETS THE EYE Electrify eyes with a limited-edition palette of nine sultry shades for endless expression. Pure eyeshadow pigments suspended in a unique liquid binding system create rich,...

LIDS OF DESIRE Engage in the ultimate foursome. Deepen, define, and heighten eyes with three carnal shades of satin, rosy pigment and a pale-pink shimmer that adds brightness with a...

GOLDEN INDULGENCE Swipe on. Strike gold. It’s your time to shine with a new, limited-edition Single Eyeshadow packed with impeccable iridescence. A rare combination of high pigment with high shine,...

PRIZE FOR EYES Set your sights on the future. Adorn eyes with new, limited-edition Quad Eyeshadow loaded with scintillating pigments for rich, high-impact color. Illuminate lids by sweeping on light...

SPARK THE PARTY Ultimate party palette. Unforgettable night. Catch eyes across the dancefloor with a limited-edition palette of nine high-pigment, seductive eyeshadows, from shimmering neutrals to pops of pink and...

SHAPE. SOFTEN. SATISFY. Take shape. Take control. Elevate arches with Brow Shaping Gel to instantly sculpt and care for brow hair over time. Clear gel tames and sets to a...

EYES. REVITALIZED. Powerful, quick-absorbing gel formula gently treats eyes and lashes with an all-in-one formula. It revitalizes and refreshes the eye area with up to 60 hours of moisture,* and...

AN OVERNIGHT SENSATION Deep treat while you sleep with a gel-to-oil formula for skin that’s softer, smoother, more revitalized by morning. Using innovative gel-matrix technology, it transforms from a gel...

WHAT IT IS Take your eye look to the next level with these creamy sticks that are like an eyeshadow & liner in 1! WHY WE LOVE IT velvety-smooth, luscious...

WHAT IT IS Brush on effortless brows with this do-it-yourself brow detailing pen! WHY WE LOVE IT microblading brush tip softly flicks on hair-like strokes (460!!) multi-length bristles mimic the...

WHAT IT IS Build bold brows & draw attention with this vegan, creamy & pigmented pomade that instantly outlines, defines & fills in your brows no matter how much (or...

WHAT IT IS Fill & fluff your arches! WHY WE LOVE IT 1.6mm micro-fine pencil tip lifts & defines thinning brows creates precise hair-like strokes that mimic the look of...

WHAT IT ISAccent “half” lash version of best-selling maneater lash style!   WHY WE LOVE IT half the size of average falsies to blend in seamlessly designed to accentuate the...

WHAT IT IS Be the star of the party with big ego™ cruelty-free lashes for big & bold volume! WHY WE LOVE IT 3D confidence-boosting vegan lashes that are latex-free...

WHAT IT IS 3-in-1 tinted brow gel for effortless, fluffy arches WHY WE LOVE IT shapes, gives flexible hold & tints in seconds gel formula doesn't stiffen or flake for...