24-hr brow seyyer 2ml transparent

Benefit 24-Hour Brow Setter is a clear gel whose only job is to hold your brows where you put them. It shapes, tames and sets, and Benefit rates the hold at up to a full day — so it works whether your brows are bare or already filled in.

What it actually does

• Holds the shape all day. Polymers in the formula sculpt individual hairs and are what Benefit credits with the lasting power.
• Dries flexible, not crunchy. The brand describes it as flexible and flake-free, quick to dry and easy to apply — the three usual complaints about brow gels.
• Gets brows looking groomed. Provitamin B5 is included to help brows look polished and defined rather than just stuck down.
• Two wand sides, two jobs. The custom dual-sided wand coats hair from root to tip on one side, and the short-bristle side pushes hairs into position.
• Can be worn over other brow products. Use it on its own, or as the final lock on top of a pencil or powder.
• Brand testing. Benefit reports a full 24 hours of wear from instrumental testing with 21 participants, and in a separate self-evaluation of 32 people after a week, everyone said it kept brow hairs under control. Small panels, self-reported.
• Excluded ingredients. No parabens, phthalates, mineral oil, sulfates SLS and SLES, oxybenzone, hydroquinone, coal tar, retinyl palmitate, formaldehyde or formaldehyde-releasing agents, triclosan or triclocarban. Under one percent synthetic fragrance.

How to use

1. Coat the brows evenly using the long-bristle side of the wand.
2. Flip to the short bristles and push the hairs into the shape you want.
3. For a laminated, soap-brow effect: take the wand's flat side and press hairs upward against the skin, sealing them in that position.
4. For extra definition, drag the angled precision tip along the tail of each brow.
5. It also works for smoothing flyaways and baby hairs.

Layering: Benefit suggests shaping and filling first with its Precisely, My Brow Pencil (sold separately), then locking the look in with this gel on top.

Is it right for you?

Questions

Does it add colour to the brows?

No. It is a clear gel, so it only shapes and holds. Pair it with a pencil or powder if you also want to fill gaps.

What is the lamination effect?

It is the brushed-up, glossy, fuller-looking brow. You get it here by using the wand's flat side to sweep hairs upward, then sealing them where they land.

Will it flake?

Benefit specifies a flake-free, flexible dry-down, which is what separates it from stiffer gels that crack during the day.

Can I use it on hairline baby hairs?

Yes — the brand lists taming flyaways and smoothing baby hairs as an intended use.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Units in stock go out at the short end; sourced ones at the long end.

Payment and returns?

Credit card, debit card, Instapay and mobile wallets are accepted — no cash on delivery. Returns are for defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days.