What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

What it is: An advanced, makeup-skincare hybrid formula that illuminates the under-eye area by targeting dark circles and dullness for brightness that lasts up to 24 hours. Coverage: Medium Finish: Radiant Formulation: Cream Highlighted...

GET LINED UP Intense pigments of longwearing eyeliner color glide on smoothly for precision definition and lash thickening effects. Creamy texture and velvety finish create long-lasting color with exceptional ease...

What it is: An eyeshadow palette that delivers long-wearing color with a creamy, comfortable texture for subtle to standout eyeshadow looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

Made with innovative color-shifting pigments, CHROMIUM LIQUID EYESHADOW moves seamlessly between 3 striking shades for a mesmerizing multidimensional look. Though it’s most dramatic applied in one swipe across the lid, CHROMIUM can also be...

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.Ingredient Callouts: Free of parabens and mineral oil....

What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates...

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A palette of go-to universal metallic shadows that creates endless eye looks in 12 creamy, luxurious shades that melt onto the lids.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What...

About the Product What it is: A bestselling, extreme-precision liquid liner, now with optimized ink flow and transfer-proof long wear in a luxe aluminum pen.Benefits: Long-wearing, WaterproofIngredient Callouts: Free of parabens. It is...

What it is: A hydrating and concealing under eye brightener with effortless light coverage that’s clinically proven to illuminate + hydrate skin over time.  Coverage: LightFinish: Radiant Highlighted Ingredients:- Olive-Derived Squalane and Plant-Derived...

LANCÔME Advanced Genifique Yeux Youth Activating & Light Infusing Eye Cream has the following features: This powerful eye cream targets the visible signs of aging, makes your eyes glowing and...

What it is: A lightweight, full-pigment sculpting brow wax that precisely sculpts and holds brows in place.Highlighted Ingredients:- Shea Butter, Jojoba Seed Oil, and Argan Oil: Rich in fatty acids; help...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What it is: A daily wardrobe of rose-toned neutral shades that will become your daily go-to palette. A mix of warm, cool, and neutral matte, satin, and pearlescent shades with 2...

If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers...

WHAT IT DOES Proprietary tubing technology wraps and defines each lash with no smudging — ever Precision brush makes it easy to lift and separate each lash for a full,...

What it is: A clear gel that easily shapes and tames brows, locking in your look for up to 24 hours.Highlighted Ingredients:- Provitamin B5: Helps brows look polished and defined.- Polymers:...

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.Formulation Type: Curling and Lengthening...

What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Shea Butter: Conditions.- Castor...

What it is: An ultra-conditioning lash treatment primer that delivers volume to your lashes before you even apply mascara.Highlighted Ingredients:- Cellulose: Plant-derived thickening agent.- Caranuba Wax: Emollient from the leaves of...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

What it is: A creamy eyeliner pencil that blends smoothly without losing pigmentation.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: This innovative eye crayon...

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.Highlighted Ingredients:- Sparkling Pearls- WaterIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Water Resistant Highlighted Ingredients:...

What it is: A two-in-one tinted brow gel with mini fibers and a visibly enhancing serum for immediate color and volume, as well as tinted, thicker-looking over time. Highlighted Ingredients: -...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is:A hybrid, waterproof kohl eyeliner pencil.What it does:This long-lasting formula combines the silky application of a liquid liner with the sultry, smudgy texture of kohl. Blend it with...

What It Is: An easy-glide, waterproof gel pencil that stays put all day - even on the waterline - with a built-in sharpener for maximum precision and glide every time.Ingredient...

What it is: A high-impact, long-lasting waterproof gel eyeliner with intense pigment for precise winged and cat-eye looks and 24HR smudge-proof wear. Highlighted Ingredients:  - Long-Lasting Pigments: One-stroke pigments deliver rich,...

What it is: A buildable, long-lasting, waterproof cream-to-powder eyeshadow with high-pigment color and 14HR crease-proof & smudge-proof wear. Formulation: Pressed Powder Highlighted Ingredients: - Intense Pigments: Delivering great color payoff in just one...

What it is: A lash-by-lash volume mascara delivering panoramic definition, with up to 18 hours of smudge-proof, flake-free wear. Formulation Type: Volumizing, Lengthening Benefits: Hydrating, Long-wearing Highlighted Ingredients: - Peptide and Clover Flower Extract:...

When it comes to liner, we say go BADgal or go home. BADgal Hypeliner delivers instant drama (the good kind...) in one swipe. No tugging or dragging, just creamy-smooth, bold...

What it is: A waterproof, tinted brow gel with a lightweight formula that provides a smudgeproof, nonsticky glaze for sleek, polished brows with natural sheen and all-day hold. Highlighted Ingredients:  -...

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.What Else You Need to Know: Precisely, My...

PEEK OF PETAL Lids in bloom. Swipe on a floral fantasy with Quad Eyeshadow in warm- and cool-toned shades, Spring Fever and Bloom. Illuminate allover or add depth and dimension...

SWIPE. SPARKLE. SEDUCE. Glisten up. It’s your time to shine. Lids get lit with Sparkling Seduction Liquid Eyeshadow in five sultry metallic shades. Luxurious, buildable liquid formula glides on with...

STEAL THE SCENE Steal the scene with Notorious Mascara’s eye-opening lift, length, and volume for lashes that create dimension and command attention. All-in-one, high-performance formula provides defined volume with a...

What it is: A limited-edition eyeshadow palette curated with three soft shimmers and three velvety mattes featuring a buttery texture and true color payoff.Highlighted Ingredients:- Hyaluronic Acid and Squalane: Give the...

What it is: An eyeshadow that sweeps on seamlessly and diffuses instantly for a suede-like veil of dimension that lasts up to 16 hours—it’s eyeshadow, simplified.Highlighted Ingredients:- Jojoba Esters: Create a...

What it is: A brow tool with a retractable pencil and detachable spoolie that defines, fills, and grooms.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You...

What it is: An ultra-clean kôhl eye formula with intense pigments that effortlessly lines, defines, and blends.Highlighted Ingredients:- Jojoba: Makes the formula glide with ease.- Shea Butter: Provides a smooth application.Ingredient...

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish. Highlighted Ingredients:  - Rice Starch: For smooth application and unique fluffy sensation. - Coconut...

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash—the clean formula is pigment-rich and flake-free.Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Waterproof Highlighted Ingredients: -...