24/7 Liquid Stick Retractable Liner
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Urban Decay 24/7 Liquid Stick Retractable Liner is a gel liner that behaves like a liquid: one stroke, full intensity, no second pass. It twists up instead of needing a sharpener, and...
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Urban Decay 24/7 Liquid Stick Retractable Liner is a gel liner that behaves like a liquid: one stroke, full intensity, no second pass. It twists up instead of needing a sharpener, and the opposite end holds a soft brush for pushing that line into a smoked-out shadow before it sets.
| Format | Dual-ended retractable gel liner |
| Tip | Slanted precision angle + built-in fluffy blending brush |
| Shades | 9 — matte, shimmer and duochrome finishes |
| Wear claim | Up to 24HR, per Urban Decay |
| Good to know | Ophthalmologist tested · suitable for sensitive eyes and contact lens wearers |
What it actually does
- Delivers liquid-level colour from a stick. Urban Decay describes the pigment payoff as liquid-like in a single stroke, so you are not building up opacity layer by layer.
- Covers thin lines and thick ones. The slanted, angled tip draws something ultra-fine on its edge and something much bolder on its flat.
- Diffuses without a separate brush. The fluffy blending end is part of the pen, which is what makes a smoked-out eye possible away from your vanity.
- Sets quickly. The brand flags that the formula locks down fast — a plus for longevity, a reason to blend immediately if that is the look you want.
- Stays through water and movement. Urban Decay rates it waterproof, smudge-proof and transfer-proof once it has set.
- Offers three different finishes. Across nine shades you get flat matte, straightforward shimmer and duochrome tones that shift colour with the light.
- Considers sensitive eyes. The liner is ophthalmologist tested and the brand lists it as suitable for sensitive eyes and contact lens wearers.
How to use
- Twist up a small amount. It is retractable — expose a sliver rather than a full tip, so nothing snaps off.
- Draw along the lash line. Use the thin edge of the slanted tip for a close, fine line; lay the flat side down for a thicker, graphic one.
- Flick the wing. Extend past the outer corner, then fill the triangle in with the flat of the tip.
- Blend now, not later. If you want it soft, flip to the fluffy brush and work the edge straight away — this formula sets fast.
Is it right for you?
Yes, if you…
- Want liquid intensity but find liquid pens hard to control
- Switch between sharp wings and smudged, smoky edges
- Wear contact lenses or have eyes that react easily
- Like having matte, shimmer and duochrome options in one range
Think twice if you…
- Work slowly — the quick-set formula does not stay movable for long
- Only ever line your waterline; a dedicated waterline pencil suits that better
- Want a sheer wash of colour rather than high pigment
Questions
Do I need a separate brush to smudge it?
No. The second end of the stick is a fluffy blending brush made for diffusing the line you just drew, so the whole smoky look happens with one product.
Can I wear it with contact lenses?
Urban Decay lists the liner as ophthalmologist tested and suitable for contact lens wearers and sensitive eyes. If your eyes are particularly reactive, try one eye first before committing to a full look.
Does it need sharpening?
No — it retracts. You twist the product up as you use it, which keeps the slanted precision tip in shape without a sharpener.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. Stocked pieces arrive sooner; items ordered in for you sit at the longer end. Weekends and official holidays are not counted.
Which payment methods do you take?
Credit card, debit card, Instapay and mobile wallets. There is no cash on delivery option.
What if mine arrives faulty?
Tell us within 1 day of delivery and send a photo. Returns cover defective, damaged or expired items only; approved refunds return to your original payment method within 15–30 days.
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