Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion is the original lid base — the one the whole category copied. It goes on smoothly, holds shadow and liner in place, and is rated by Urban Decay for up to 8 hours of crease-resistant wear.

Wear time	Up to 8 hours
Use with	Eyeshadow and eyeliner
Free from	Parabens
Also	Cruelty-free

What it actually does

• Resists creasing. Urban Decay rates the Original formula as crease resistant with long wear of up to 8 hours.
• Keeps colour looking fresh. It helps shadow hold on to its vibrancy instead of fading patchy through the day.
• Lays down evenly. The brand describes smooth, even application — no dragging, no bunching on the lid.
• Works for liner too. It is designed as a base for eyeshadow and eyeliner alike.
• Cruelty-free and paraben-free, per Urban Decay.

How to use

1. Dot a very small amount across the lid — this is a thin base, not a concealer.
2. Blend it out evenly with a fingertip, up to the crease and along the lash line.
3. Go straight in with your shadow or liner while the base is fresh.

Questions

How long does it hold?

Urban Decay rates the Original at up to 8 hours of long-lasting, crease-resistant wear. If you need a longer stretch, the Anti-Aging version in the same line is rated higher.

Can I use it under eyeliner?

Yes. The brand describes it as a base for both eyeshadow and eyeliner.

Does it contain parabens?

No. It is listed as paraben free and cruelty free.

How long will delivery take?

Delivery takes 3 to 21 working days, depending on availability, with working days excluding weekends and official holidays.

How do I pay?

Credit card, debit card, Instapay and mobile wallets. Cash on delivery is not available.

What if there's a problem with my order?

Report defective, damaged or expired items within 1 day of delivery and we will refund to your original payment method within 15–30 days. Change of mind is not covered.