born this way foundation oil free Snow

Born This Way Foundation is Too Faced's oil-free liquid base, built so the line between makeup and skin is hard to spot. Coverage sits at medium and builds to full, and the finish is natural rather than matte or glossy.

Coverage	Medium, buildable to full
Finish	Natural
Formulation	Liquid · oil-free · non-comedogenic
Key ingredients	Coconut water · alpine rose · hyaluronic acid
Free from	Parabens · vegan · gluten-free · cruelty-free

What it actually does

• Blurs the edge between base and skin. Too Faced describes the coverage as undetectable — the aim is a face that looks like skin, not like foundation.
• Medium to full, on your terms. One pump gives light coverage, two gives medium, and you add from there.
• Oil-free and non-comedogenic, so it is formulated not to block pores.
• Hydrating rather than drying. Coconut water helps replenish skin's moisture, alpine rose supports resilience, and hyaluronic acid gives a smoother, more youthful look — as described by the brand.
• Photo-friendly. Too Faced states it will not cause flashback, which matters for events and flash photography.
• Long-wearing, per the brand.
• Brand consumer testing. In a Too Faced consumer panel of 30 women aged 18 to 35, every participant said the foundation blurred their imperfections, and 97% said it gave natural-looking coverage. These are self-reported opinions from the brand's own panel, not clinical measurements — individual results differ.

How to use

1. Choose your tool. Fingertips, a damp sponge, or a kabuki brush — if you use a retractable kabuki, twist it down so the bristles pack densely.
2. Start in the middle of the face and blend outwards, where you usually need the least product.
3. Dose by pump. One pump for light coverage, two for medium, more only on the areas that need it.

Is it right for you?

Questions

How is this different from Born This Way Soft Matte?

The difference is the finish and the oil control. This one finishes natural; Soft Matte is formulated for a matte result with stronger oil control.

Will it show up white in flash photos?

Too Faced states the formula is photo-friendly and does not cause flashback, so it is a reasonable choice for weddings and events.

Is it suitable for oily skin?

It is oil-free and non-comedogenic, so yes. If heavy shine is your main issue, though, the matte version in the same family is built around oil control.

When will my order arrive, and how do I pay?

Delivery takes 3 to 21 working days, depending on availability. Payment is by credit card, debit card, Instapay or mobile wallet — there is no cash on delivery. See our Shipping Policy.

What if the shade is wrong, or the bottle arrives damaged?

We accept returns on defective, damaged or expired items only, reported within 1 day of delivery, with refunds to the original payment method within 15–30 days. Wrong shade is not covered, so talk to us before ordering if you are unsure. See our Return & Refund Policy.