EASY BLUR PRIMER

HUDA BEAUTY's Easy Blur Smoothing & Pore-Minimizing Primer is a clear, jelly-textured base that works without silicone. It draws up surplus oil as soon as it goes on, levels out rough patches and takes the focus off pores, finishing sheer and soft. The formula is noncomedogenic, vegan and cruelty-free.

What it actually does

• Mattifies shiny skin. Built to pick up excess oil quickly so the surface stays matte under makeup.
• Softens the look of pores. The brand attributes the blurring and texture-smoothing to polymers in the formula.
• Soothes while it mattifies. HUDA BEAUTY lists milk thistle extract as an antioxidant-rich soother for oily skin, and glycerin as the moisturising element.
• Sits well under everything. A refreshing, cooling jelly that the brand says layers over skincare and SPF and turns clear on the skin.
• Holds makeup through the day. Described by HUDA BEAUTY as lightweight, long-lasting and good for the skin.
• Brand-reported study. In an independent study of 48 people across genders, skin types and tones, HUDA BEAUTY reports 100% agreed the routine cut the appearance of pores and improved how their makeup looked, 98% agreed the primer kept makeup fresh, and 90% agreed the routine gave their skin an airbrushed look. Self-reported figures; results differ person to person.

How to use

1. Step one — prime. Apply Easy Blur over your skincare; the brand's guidance is about two fingers' length of product.
2. Step two — base. Apply Easy Blur Foundation and buff it in using the Huda Beauty Base Brush (each sold separately).
3. Step three — set. Finish with Easy Bake Loose Setting & Baking Powder (sold separately) for the full blurred effect.

Is it right for you?

Questions

What does it feel like going on?

The brand describes the texture as jelly-like with a cooling, refreshing feel, and it blends clear rather than leaving a film of colour.

Does it have silicone in it?

No. The blurring comes from polymers, and HUDA BEAUTY makes the silicone-free formulation a core claim for this primer.

Do I need the matching foundation and powder?

Not at all — those are the other two steps in HUDA BEAUTY's recommended routine and are sold separately. The primer works on its own under any base.

What is the delivery time?

Orders arrive in 3 to 21 working days, depending on availability.

How can I pay, and what about returns?

We accept credit card, debit card, Instapay and mobile wallets; there is no cash on delivery. Returns cover defective, damaged or expired items only when reported within 1 day of delivery, and the refund is issued to the original payment method within 15–30 days.