How to Use HUDA'S TIPS: * Gently remove lashes from the tray, starting from the outer edge, and wiggle to loosen the band. * Rest the strip along your lash...

Our BASIC BESTIES Bundle is a 3 pack of our cult favorite sponges in a bundle for you to store everywhere and every moment you might need it. Pairs perfectly with any...

Classic Lash - Monique #3 have graduated hair to grant a subtle curl and believable volume, opening the eyes and creates the illusion of a feline shape.  How to Use...

Carry your Brown Obsessions Palettes & Mini Liquid Matte Lipsticks in these super sweet bags! This soft-yet-structured bag is ideal for on-the-go beauty and has easy to clean PVC.  Meaures: 22...

WHAT IT IS: A limited-edition, full-sized Liquid Matte Lipstick and Silk Balm duo with all the benefits of our OG formulas in new shades! The Liquid Matte is an ultra-black...

WHAT IT IS: Four of our iconic Liquid Matte Lipsticks in mini size to embody the grunge attitude. The quad has two of our best-selling shades, Bombshell and Sweet Talker,...

What it is: A duo including the cult-fave Liquid Matte Lipstick in Huda’s fave shade, Bombshell, combined with Lip Contour 2.0 in Bombshell Pinky Brown for bombshell lips. Ingredient Callouts: It is...

What it is: A duo including Faux Filler Lip Gloss in Glassy and the iconic Lip Contour 2.0 in Warm Brown to achieve the classic brown lip of the 90’s. Ingredient...

What it is: A hydrating, ultra-comfortable, and transfer-proof stain that tints lips and cheeks with a natural matte finish that lasts all day.Formulation Type: Lip StainBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Hyaluronic Acid Powder: Provides...

What it is: A set that includes two iconic Lip Contour 2.0 minis.  Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A highly-pigmented lipstick that delivers unparalleled color payoff in a silky-smooth, plush-matte formula.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Matte Power Bullet combines unrivalled pigmentation with...

What it is: A clean, fragrance-free, buildable skin tint foundation, formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Damascus Rose Oil: Is known to...

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.Highlighted Ingredients:- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).-...

What it is: An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny hair-like strokes to get micro-blade-worthy results.Ingredient Callouts: It is cruelty-free...

What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow.Coverage: MediumFinish: NaturalFormulation: StickHighlighted...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is: A lipstick that combines unrivalled pigmentation with superior comfort and smooth, full-coverage payoff in just one swipe.What Else You Need to Know: With pigmentation at the core of its...

Densely packed onto the band, those double stacked lashes provide a phenomenal root volume while the ends are graduated for a fabulously fluttery and feminine effect. Ultra dramatic style for...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

What it is: A clean, velvety powder blush with a marbled formula that was developed to give all skin tones a natural, fresh-faced flush of color and a soft-focus glow.Highlighted Ingredients:-...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is: A dual-ended brush with synthetic fibers designed for perfect contour and bronzer application.What Else You Need to Know: This dual-ended brush effortlessly blends powder and liquid contour formulas, as...

What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula.What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product...

What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.Finish: NaturalFormulation: CreamHighlighted Ingredients:- Damascus Rose Water:...