SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
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THE SOFIE EDIT

HUDA BEAUTY

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Explore the HUDA BEAUTY collection and compare product details and available options.

Shop online at Sofie Store in Egypt. See our shipping policy for delivery information and availability timelines.

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BeautyHome & living

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Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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