A limited-edition set for limitless lip looks including our Lip Liner Trio of best-selling shades Dusty Rose, Deep Taupe, and Rosewood plus a zip-top beauty bag to stash them in style.  Shade...

A limited-edition set for limitless lip looks including our Lip Velvet Trio of best-selling shades Softy, Hush Rose, and Rosy Mauve plus a zip-top beauty bag to stash them in style. Shade...

What it is: A buildable, full-coverage foundation with up to 16 hours of lightweight, natural, fade-resistant wear. Coverage: Full Finish: Natural Formulation: Liquid Skin Type: Normal, Dry, and Combination Highlighted Ingredients:  - Blend of Fruit...

DAZZLING DIMENSION Sculpt and shine. Draw them in with Line & Shine Lip Duo for dimensional lips, featuring curated duos of color-coordinated pairings. Bring lips to excellence with Precision Lip...

PRECISION. POWERFULLY PAIRED. Define your power with Mini Powermatte High-Intensity Lip Pencil Duo’s curated colors for rebelliously bold impact. Choose between two duos featuring perfectly paired pinks and reds, delivering...

Swipe on. Shine on. Treat your lips to lustrous and cushiony color with mini duos of Afterglow Lip Shine—a comfortable gloss formula that glides on mirror-like shine and hydrates lips...

Mini soft neutral-rose blush & golden pearl highlighter palette Feeling charmed by this limited-edition mini blush & highlighter palette? If you’re reading this, we’re guessing that’s a yes. First, get...

We’re tickled pink—golden-pink, to be specific—about Tickle powder highlighter. This superfine powder formula will have you feeling super fine yourself —just sweep it across your cheekbones for instant radiance with a subtle shimmer. Plus,...

Some days just need a little extra oomph, right? Well, we’ve got you. Enter Blossy: your pocket-sized dose of sunshine. One swipe of this brightening powder blush in a warm apricot...

What it is: A triple-tip brow pen that instantly fills in brows and mimics the look of natural brow hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A volumizing mascara with a dual-sided brush; bristle side boosts volume by 242%, comb side separates & defines for fuller, flake & clump free lashes.Formulation Type: Volumizing, Curling, Lengthening...

Okay, so we’re all already obsessed with Benetint, you’ve been wearing it forever (if you haven’t, it’s never too late to start...), and hopefully by now, you know the drill—it’s...

CREATIVE CONTROL Spoolie comb that brushes through brow hairs to smooth, groom, and blur color for a natural-looking effect. Expertly shaped from durable synthetic fibers, each brush was customized for...

CREATIVE CONTROL Paddle-shaped brush allows for targeted shading on the lids and highlighting beneath the eyebrows. Expertly shaped from durable synthetic fibers, each brush was customized for use with all...

A high-performance, extremely mild makeup oil-free remover that removes all traces of eye and lip makeup, even waterproof and transfer-proof makeup, without having to rub. The result is a refreshing...

Treat cheeks with 40% off a full-size duo of Afterglow Liquid Blush in O, and Powder Blush in O Edge. Ultimate “O” Blush Duo by NARS — 100% authentic at...

Swipe on bold color and mirror-like shine with 40% off a full-size duo of Powermatte Lip Pencil in Walkyrie and Afterglow Lip Shine in Nympho. Matte & Glow Lip Duo...

Brighten, correct, and perfect with 35% off a full-size duo of Radiant Creamy Concealer in Ginger and Custard. Iconic Concealer Duo by NARS — 100% authentic at Sofie's Makeup Store,...

DAZZLING DIMENSION Cheeks flushed. Rosy rush. Turn dreams into reality with Dolce Vita Cheek Set featuring the eternally flattering dusty rose shade. Mix, match, and layer the liquid, cream, and...

MINI. MINIMAL. MULTI-USE. Blush and bronze. Anytime. Anywhere. Enhance, define, and accentuate cheeks with The Multiple Mini Blush & Sculpt Duo, featuring bestselling shades of The Multiple plus NEW The...

What it is: A set of two mini duos of The Multiple in coveted color pairings.Highlighted Ingredients: - Peach Kernel Oil: Nourishes the skin for a healthy-looking, supple complexion. - Rhubarb Root...

Brighten, correct, and perfect with 35% off a full-size and mini duo of Radiant Creamy Concealer in Ginger, a medium shade with warm undertones and a golden tone.   Iconic...

What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.Formulation Type: VolumizingHighlighted Ingredients:- Weightless Cloud Fiber Tech:...

What it is: An easy-to-use, microfine gel pencil that fills and defines brows for soft, natural-looking fullness. Highlighted Ingredients:  Sunflower oil: Rich in nourishing vitamin E and known to provide lightweight...

What it is: A dual-ended concealer brush designed to build coverage while blurring and diffusing for a seamless, skin-like finish.Brush Formulation: LiquidBrush Coverage: MediumBristle Type: SyntheticWhat Else You Need to Know: Conceal with confidence using...

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.Coverage: MediumFinish: Natural, MatteFormulation: LiquidHighlighted Ingredients:- True Comfort Complex: Strengthens the...

What it is: A vegan, noncomedogenic, dewy foundation that delivers hydration, medium coverage, and a fresh glow finish for up to 24 hours. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Kombucha Filtrate: Detoxifies...

What it is: A waterproof, tinted eyebrow gel, with volumizing fibers, that builds, shapes, tints, and keeps your brows in place for up to 24 hours. Highlighted Ingredients: - Castor Oil...

What it is: A fan-favorite, water-based liquid-glitter eyeliner that adds sparkle and high-impact shimmer to your eye makeup looks. Highlighted Ingredients: - Vitamin C: Visibly brightens complexion. - Cactus Flower Water:...

What it is: A dual-ended ink stain and waterproof eyebrow pencil that fills and defines brows with microblade precision for up to 24 hours. Ingredient Callouts: Free of sulfates SLS and SLES,...

What it is: A multi-use, waterproof liquid highlighter and bronzer for the face, eyes, and body that gives skin a shimmering, soft-focus glow and applies evenly. Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Niacinamide...

What it is: A long-lasting blush with a suede-soft feel, a blurred-matte finish, and a waterproof, sweatproof, and fade-resistant formula that delivers up to 24 hours of rich color. Finish: Matte Formulation: Pressed...

Waterproof. Crease-proof Transfer proof Smudge proof Long wear 16 hours Easy and smooth application Lightweight feel   Our Naked Eyeshadow Sticks are an innovation in easy eye makeup. Whether you prefer...

Say hello to your new favorite liquid blush. More than just a flush, Hydromaniac Dewy Liquid Blush delivers a rosy glow that plumps cheeks up! Infused with kombucha and marula...

Introducing a new generation of tubing mascara: lash augmenting up to 24HR lift and length, no droop. Featuring an 89% serum-soaked technology with up to 24HR wear, yet removes in...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

Up to 24-hour wear Waterproof Smudge-proof Fadeproof Crackproof Transfer-resistant Natural, real skin finish Lightweight NOW UP TO 24 HOUR WEAR - Our award-winning natural finish setting spray, upgraded to achieve even...

What it is: A hydrating setting spray that locks in makeup for up to 24 hours with an ultrafine mist that delivers a waterproof, glass-skin glow that won't budge. Highlighted Ingredients: -...

What it is: A waterproof, oil-absorbing setting spray that locks in makeup for up to 24 hours with an ultrafine mist that keeps skin matte and pores blurred. Highlighted Ingredients:- Power...

Shop Urban Decay UD Pro Optical Blurring Brush, a pro-quality, cruelty-free brush that's easy on the eyes AND the environment—easier to clean and more hygienic. UD PRO Optical Blurring Brush...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A smoothing and hydrating face primer that grips foundation into place and supports its staying power, so your makeup look lasts up to eight hours longer. Ingredient Callouts: This...

A mattifying makeup setting spray to keep you looking fresh all night long, this powerhouse waterproof setting spray delivers oil control and deflects shine for a matte complexion that lasts. De-Slick Oil...

What it is: A setting and finishing powder that makes foundation waterproof and offers shine and oil control for a mattified complexion that lasts up to 11 hours.Ingredient Callouts: This product is...

What it is:A clear, creamy, and long-lasting primer pencil with a thick barrel.What it does:This all-in-one Primer Pencil features a thick-barreled design. It works to hide blemishes, prevent lip color...

12 Rose-Hued Neutral Eyeshadow Shades: from soft pinks to deep mauves and burgundies  Variety of Finishes: ultra-smooth mattes, supple satins, and glimmering shimmers  High Pigment Formula: Each shade is richly...

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.Highlighted Ingredients:- Vitamin E- Jojoba Oil- Cottonseed...

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...