Sofies Makeup

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

The innovative design of the ND EYELASH CURLER creates a full, natural curl with no crimping or pulling. Soft silicone pad for full comfort. How to Use FIRST Apply only...

Set of 8 latex-free wedge makeup sponges that can be used wet or dry to apply cream foundation, concealer, blush, contour, or highlighter. How to Use FIRST Soak sponge in...

Designed to pick up the perfect amount of highlighter, the POWDER SHIMMER BRUSH applies your glow like a pro. How to Use FIRST Press the brush gently into the pan...

Silken fabric powder puff for applying sheer layers of INVISIBLE HD FACE POWDER or covering the under-eye while applying eyeshadow. Silky texture Flawless powder pickup Folds easily to reach smaller...

Designed to apply foundation in seamless, even layers, ND's LARGE FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing How to Use FIRST Apply product to the head...

Designed to apply foundation in seamless, even layers, ND's FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing. How to Use FIRST Apply product to the head of...

Apply body highlighter with out streaking or flaking using the LARGE BODY SHIMMER BRUSH. Can be used with both powder and liquid products. How to Use Apply product on brush...

An essential tool for flawless application of cream products, the ND ERGONOMIC PRO makeup sponge is 100% latex-free and comes in a convenient carrying case. How to Use FIRST Wet...

Apply your mascara in smooth even layers for thick, clump-free lashes that last. How to Use MASCARA APPLICATION Place above the eyelid behind eyelashes and use tool to hold eyelashes...

A luxurious, dual-ended face brush crafted from the highest-quality vegan materials. This multifunctional brush features a dense, angled side for applying liquid & powder foundation and cream blushes, and a...

WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that...

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow....

WHAT IT IS: Combine shine and shimmer to get iced-out lips! Our glassiest, glossiest gloss is now available in three ultra-shiny, shimmery shades. Our O.G. FAUX FILLER Gloss is infused...

WHAT IT IS: Get eye-conic eyes with this limited-edition kit! With two mini size versions of our cult-fave Huda Beauty 1 Coat WOW! Mascara and our Life Liner Quick ‘N...

Designed to suit all your makeup needs for your next Air BNB stay, business trip, and everything in-between!

N.Y.M.P.H. BODY DRIP Shimmering Dry Oil is a shimmering, body-bronzing dry oil that subtly illuminates your skin without feeling sticky or greasy! You’ll achieve a gorgeous, sun-kissed gleam that looks...

WHAT IT IS: An easy-to-use, dense, domed brush with state-of-the-art synthetic bristles to seamlessly buff product for a streak-free, blurred finish. Designed to work perfectly with the silky-smooth formulas of...

WHAT IT IS: The ultimate lip combo to effortlessly get the glassiest lips. This limited-edition set includes our Mini FAUX FILLER Extra Shine Lip Gloss in our deepest delicious shade, Coco and...

WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a...

Have time to cook, meditate, take work calls AND self-care? Yeah, us neither! Now you can muti-task to the max with this super soft & stretchy silicone face mask holder. ...

Our Moisturizing Wand is a 100% vegan brush crafted from 3 different fiber lengths that allows you to effortlessly apply product in a thin, even layer across your face and...

On-the-Go Essential Bag our Rose Jelly Tote that’s perfect for storing all your skincare, makeup products & much more (even when you’re not going on vacation!) Features:• Water-resistant• Easy-to-use straps•...

Cleansing Made Easy This patent-pending dual-ended silicone brush and spatula was specifically designed for the most effective first cleanse in your double cleanse routine. Let it swipe on Clean Genie...

If “you have really pretty eyes” was a makeup product. A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. How to Use Apply a light shade...

Kosas.com Exclusive!We made you the cutest Kosas hat. Tan with purple embroidered logo on the front, pre-curved visor, one-size fits most with an adjustable back strap. Perfect way to top...

What it is: A cruelty-free, fluffy, tapered brush for setting targeted areas with powder.Brush Formulation: All Formulas Bristle Type: Synthetic Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

Vegan, fluffy tapered brush that does so many things. It’s big enough for all-over blending, yet small enough to tuck into smaller areas around the nose and eyes. Creates the...

What it Is A soft blending brush packed with dense, cruelty-free synthetic bristles that seamlessly diffuses makeup for a smooth finish. Made to work with every Milk stick and your...

What it is: A clean, long-wearing, illuminating primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid for a soft, radiant, golden-hour glow.Highlighted Ingredients:- Blue Agave Extract:...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

CIRCO LOCO offers Natasha’s classic matte and metallic formulas including the innovative cream to powder formula first introduced in the METROPOLIS and LOVE palettes. Each color family in the palette includes...

The ultimate shade extension to Natasha's smash hit SUNSET EYESHADOW PALETTE, the SUNRISE EYESHADOW PALETTE features 15 NEW shades in a stunning color story perfect for building radiant summer looks. Packed with...

Inspired by the shades & textures of 20th-Century New York City, MINI METROPOLIS is the long-awaited shade extension to the full-size METROPOLIS PALETTE. Featuring 3 of the most popular shades from the...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

With shade names personally chosen by Natasha to reflect the central theme of love & 5 heart-stopping finishes, the LOVE EYESHADOW PALETTE can be used for irresistible multi-dimensional looks or inspired everyday...

Inspired by the color theme of the 60s, the shades in MINI RETRO include a dazzling neutral duo-chrome, a velvety metallic gray, two creamy neutral mattes, and a rosy pink metallic—perfect for...

Exceptional among pastel eyeshadows, each of these fresh modern shades offers exquisitely saturated color & a uniquely buildable intensity for everything from subtle to statement looks. All 5 shades in...

MINI CRUSH is paired with ND’s brand-new medium blender brush featuring innovative synthetic fibers that deliver a feather-soft feel resembling squirrel hair. Designed for all eye shapes and sizes, it...

With its versatile selection of 2 creamy mattes, 2 luscious metallics, and 1 high-impact duo chrome, the MINI NUDE EYESHADOW PALETTE allows you to create both subtle, sophisticated daytime looks and dazzling...

With 2 creamy mattes & 3 gorgeous varieties of shimmer, MINI STAR can be mixed and matched to create a variety of day-to-night looks. The palette also includes one of Natasha's most...

A must-have for any collection, the BIBA PALETTE's neutral color story reveals creamy matte, metallic, & cream powder finishes, including the first cream powder formula of Natasha’s famous BLACKEST BLACK EYESHADOW.  Each...

Building on the concept of the Large-Sized TRIOCHROME Palette, this palette presents a captivating spectrum of blue shades, featuring 3 Mattes and 1 Metallic, all inspired by a high-shine blue Multichrome...